---
title: "Aparna Gupta - Product Designer in Bengaluru | Tal"
description: "Meet Aparna Gupta, Product Designer building B2C experiences | HT Digital | Ex-Park+ | 4+ YOE based in Bengaluru. AI stack includes antigravity, opencode, and claudecode."
image: "https://tal.club/meet/aparna-gupta/share-image"
---

# Aparna Gupta on Tal

## Headline

Product Designer building B2C experiences \| HT Digital \| Ex\-Park\+ \| 4\+ YOE

## About

Product Designer with 4\+ years of experience designing data\-driven consumer products across personalization, payments, e\-commerce, fintech, and digital media\. Skilled in interaction design, user journeys, experimentation, and AI\-assisted design workflows to create intuitive user experiences that improve engagement, conversion, and retention\. Experienced in 0→1 product development, rapid prototyping, A/B testing, and cross\-functional collaboration across web and mobile platforms\.

## Location

Bengaluru

## AI stack

antigravity

opencode

claudecode

## Work experience

Product Designer at HT Digital Streams, May 2024 \- Present · 2 yrs 4 mos, New Delhi, Delhi, India, Led the re\-design of Hindustan Times app by identifying UX gaps, leveraging AI\-assisted design exploration for rapid concept evaluation, and driving a 5% increase in D1 retention while scaling DAU from 31k to 42k within one month of launch\. Designed and shipped personalization experiences across web and mobile platforms, increasing reader engagement by 7% through data\-informed interaction design and experimentation\. Improved mWeb login success rate from 4% to 7\.5% by redesigning onboarding journeys, removing distractions, increasing whitespace, and surfacing the highest\-converting CTAs through data\-driven experimentation and user behaviour analysis\.

Product Designer I at Park\+, Apr 2023 \- May 2024 · 1 yr 2 mos, On\-site, Designed end\-to\-end payment journeys across 10\+ transactional products for Park\+ app — covering product / service selection, payment method selection, checkout flow, transaction status, and post\-payment confirmation — contributing to a 12% reduction in payment\-related support queries, reducing drop\-offs and improving payment success perception across B2C app users\. Identified friction points in checkout flow through user research and A/B testing; optimized high\-frequency payment experiences such as valet parking and FASTag recharge for speed, trust, and minimal user effort\. Led the redesign of an e\-commerce platform, increasing conversion rates by 12% through user research and business insights\. Contributed to scaling a design system using advanced variables, design tokens, and reusable components, ensuring UI consistency and improving designer\-developer collaboration across a large portfolio of in\-house products\. Drove a 42% increase in engagement on gamification products through iterative A/B testing and KPI\-led product improvements\. Collaborated cross\-functionally with product managers, engineering, business and growth teams to meet product goals\.

Product Designer at Park\+, Jun 2022 \- Apr 2023 · 11 mos, Gurugram, Haryana, India

UI/UX Design Intern at Bhumi iTech Pvt\. Ltd\., Feb 2022 \- Jun 2022 · 5 mos, New Delhi, Delhi, India, Built an ed\-tech LMS \(Learning Management System\) platform for cybersecurity training for students and employees\. Implemented responsive designs for mobile, laptop, and desktop screens\. Incorporated Material UI guidelines to design the platform\. With extensive research work, our team tried to build an interactive user experience for learners and trainers on the platform\.

## Education

Bachelor of Architecture, Architecture, FACULTY OF ARCHITECTURE, UPTU,LUCKNOW

Google UX design professional certificate, UX design, Coursera

[View the original profile](https://tal.club/meet/aparna-gupta)

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