Aparna Bhatnagar profile photo 1 on Tal

Aparna Bhatnagar

Founder, CEO at Wise Mama

Bengaluru

16+ years of work experience

Wise Mama
Oct 20206 yrs 1 moPresent

Bengaluru, Karnataka, India

Wise Mama is a D2C sustainable food and nutrition brand for urban health-conscious Indians that brings the right nutrition in a delicious and easy-to-cook format. We launched in December 2021 with a range of Millet Based porridges that cook in 6 minutes. While Wise Mama is built on the principles of nutritional science it also uses the wisdom of 5000-year-old Indian Ayurveda Food Science heritage. Hence the products are not only rich in fiber, protein, and complex carbs but also provide wholesome and easy-to-digest nutrition.
Green And Good Eco Solutions Pvt Ltd
Apr 201210 yrsMar 2022

Jaipur Area, India

Conceptualized and launched India’s first environmentally certified e-commerce store for Organic, Natural and Eco-friendly products- GreenNGood.com in 2009. Set up entire e-commerce business from scratch. Established technology, logistics, operations, marketing and finance Recruited and managed founding team of e-commerce specialists Developed and implemented business plan and strategy with core team for successful scale-up. Developed and executed marketing strategy with in-house team and external marketing agencies via various digital marketing channels Create industry alliances and tie ups for increasing sales Manage complete P&L for business. Manage gross margins, operating margins and align procurement, marketing and other operations to meet financial targets. Continuously improve financial performance of the company over the years with strong focus on profitability and cash flow management Handle legal, tax and other regulatory compliance for the business Conceptualized, developed and launched 3 private label brands in Handicrafts, Organic skin care and Organic tea in Indian Market
FuturEyez India
Mar 200910 yrs 11 mos2020

Having a great time running and growing www.GreenNGood.com
Dun & Bradstreet Predictive Sciences and Analytics Pvt Ltd.
Mar 20071 yr 4 mosJun 2008

Chennai

Leading Basel II and Risk analytics solutions for D&B PSAPL in South Asia and Middle East Lead a team of statisticians and MBAs to implement analytics tools for credit risk management and Basel II compliance for retail banking portfolios of 3 large banks and one credit bureau in Middle East. Delivered end to end analytics solutions, including scorecards, for credit risk management for leading banks and credit bureaus in Middle East. Developed new data-based products for Credit Bureaus in Middle East including Dubai. Introduced process standardization to significantly improve quality of output and turnaround times Introduced standard project templates to reduced rework, enhance team efficiency, and improve quality of work Initiated regular training programmes, focusing on individual and collective needs of the team. Awarded Outstanding Performer for 2007-2008
Citibank
Aug 20068 mosMar 2007

Chennai

Carried out Financial Analysis and Business Planning of key revenue lines and rewards programme for credit cards business, Citibank India Responsible for generating Financial MISs and reports for decision making Assist with financial monitoring and forecasting of key lines on P&L

Education

Indian Institute of Management Ahmedabad

Indian Institute of Management Ahmedabad

20022 yrs2004
Delhi School of Economics

M.A., Economics

Delhi School of Economics

19982 yrs2000

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Aparna Bhatnagar on Tal

Headline

Founder, CEO at Wise Mama

About

Experienced Founder with a demonstrated history of working in the philanthropy industry. Strong professional skilled in Business Planning, Customer Relationship Management (CRM), Management, Start-ups, and Leadership.

Location

Bengaluru

Work experience

Founder, CEO at Wise Mama, Oct 2020 - Present · 6 yrs 1 mo, Bengaluru, Karnataka, India, Wise Mama is a D2C sustainable food and nutrition brand for urban health-conscious Indians that brings the right nutrition in a delicious and easy-to-cook format. We launched in December 2021 with a range of Millet Based porridges that cook in 6 minutes. While Wise Mama is built on the principles of nutritional science it also uses the wisdom of 5000-year-old Indian Ayurveda Food Science heritage. Hence the products are not only rich in fiber, protein, and complex carbs but also provide wholesome and easy-to-digest nutrition.

Founder, CEO at www.GreenNGood.com, E-commerce/Start-up/ Social Enterprise Consultant at Green And Good Eco Solutions Pvt Ltd, Apr 2012 - Mar 2022 · 10 yrs, Jaipur Area, India, Conceptualized and launched India’s first environmentally certified e-commerce store for Organic, Natural and Eco-friendly products- GreenNGood.com in 2009. Set up entire e-commerce business from scratch. Established technology, logistics, operations, marketing and finance Recruited and managed founding team of e-commerce specialists Developed and implemented business plan and strategy with core team for successful scale-up. Developed and executed marketing strategy with in-house team and external marketing agencies via various digital marketing channels Create industry alliances and tie ups for increasing sales Manage complete P&L for business. Manage gross margins, operating margins and align procurement, marketing and other operations to meet financial targets. Continuously improve financial performance of the company over the years with strong focus on profitability and cash flow management Handle legal, tax and other regulatory compliance for the business Conceptualized, developed and launched 3 private label brands in Handicrafts, Organic skin care and Organic tea in Indian Market

Founder at FuturEyez India, Mar 2009 - 2020 · 10 yrs 11 mos, Having a great time running and growing www.GreenNGood.com

Senior Manager, Analytics Solutions for South Asia and Middle East at Dun & Bradstreet Predictive Sciences and Analytics Pvt Ltd., Mar 2007 - Jun 2008 · 1 yr 4 mos, Chennai, Leading Basel II and Risk analytics solutions for D&B PSAPL in South Asia and Middle East Lead a team of statisticians and MBAs to implement analytics tools for credit risk management and Basel II compliance for retail banking portfolios of 3 large banks and one credit bureau in Middle East. Delivered end to end analytics solutions, including scorecards, for credit risk management for leading banks and credit bureaus in Middle East. Developed new data-based products for Credit Bureaus in Middle East including Dubai. Introduced process standardization to significantly improve quality of output and turnaround times Introduced standard project templates to reduced rework, enhance team efficiency, and improve quality of work Initiated regular training programmes, focusing on individual and collective needs of the team. Awarded Outstanding Performer for 2007-2008

Manager - Business Planning and Financial Analysis at Citibank, Aug 2006 - Mar 2007 · 8 mos, Chennai, Carried out Financial Analysis and Business Planning of key revenue lines and rewards programme for credit cards business, Citibank India Responsible for generating Financial MISs and reports for decision making Assist with financial monitoring and forecasting of key lines on P&L

Education

Indian Institute of Management Ahmedabad

M.A., Economics, Delhi School of Economics