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Aparajita Singh

Driving Growth Marketing Strategies with Omnichannel Expertise | Consumer & B2B | AI-Native

Gurugram

7+ years of work experience

One Impression
Sep 20251 yrPresent

Aakash Life
Feb 20258 mosSep 2025

Gurugram, Haryana, India

Building Omnichannel Marketing For a 7-in-1 Store which is Beauty, Wellness and Pharmacy combined.
Tata 1mg
Apr 20231 yr 11 mosFeb 2025

On-site

Tata 1mg
Dec 20211 yr 10 mosSep 2023

Gurugram, Haryana, India

Social & Political Consultancy
May 20201 yr 9 mosJan 2022

Gurugram, Haryana, India

Exide Life Insurance
Dec 20181 yr 2 mosJan 2020

Bengaluru, Karnataka, India

Aparajita’s AI Stack

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Education

Institute of Management Studies, Banaras Hindu University

Master of Business Administration - MBA, Marketing

Institute of Management Studies, Banaras Hindu University

MICA | The School of Ideas

Post Graduate, Digital Marketing

MICA | The School of Ideas

20181 yr2019

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Headline

Driving Growth Marketing Strategies with Omnichannel Expertise | Consumer & B2B | AI-Native

About

Currently building something mind-blowing called Amplify by One Impression which lies at an intersection of AI and Marketing for the value-conscious community of marketers and early stage founders who love to take matter in their own hands. Prior to this, at Tata 1mg, I led the strategy and execution of 360-degree marketing campaigns for the online healthcare platform. With my expertise in digital marketing, I optimize the performance and reach of our digital channels, increasing the user retention rate and the conversion rate. I have a strong background in marketing, with a PG in Digital Marketing from MICA and an MBA in Marketing from FMS, BHU. I have also worked as a Brand Manager at Social & Political Consultancy, where I designed and implemented GTM strategies for various social and political clients, achieving an average ROI of 30% and winning multiple awards for creativity and innovation. I am passionate about creating impactful and engaging marketing innovations that resonate with the consumers and drive growth and loyalty.

Location

Gurugram

AI stack

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Work experience

Growth Marketing Lead at One Impression, Sep 2025 - Present · 1 yr

Head of Marketing at Aakash Life, Feb 2025 - Sep 2025 · 8 mos, Gurugram, Haryana, India, Building Omnichannel Marketing For a 7-in-1 Store which is Beauty, Wellness and Pharmacy combined.

Senior Marketing Manager at Tata 1mg, Apr 2023 - Feb 2025 · 1 yr 11 mos, On-site

Marketing Manager at Tata 1mg, Dec 2021 - Sep 2023 · 1 yr 10 mos, Gurugram, Haryana, India

Brand Manager at Social & Political Consultancy, May 2020 - Jan 2022 · 1 yr 9 mos, Gurugram, Haryana, India

Marketing Manager at Exide Life Insurance, Dec 2018 - Jan 2020 · 1 yr 2 mos, Bengaluru, Karnataka, India

Education

Master of Business Administration - MBA, Marketing, Institute of Management Studies, Banaras Hindu University

Post Graduate, Digital Marketing, MICA | The School of Ideas

Aparajita Singh - Growth Marketing Lead in Gurugram | Tal