Anya Shah on Tal
Headline
E-commerce & Digital Marketing Strategist | Leading Marketing @ Showoffff
About
I’m a marketing leader passionate about building youth-driven fashion brands and creating strategies that don’t just sell products, but shape culture. Currently, I head the marketing team at Showoffff, where I drive growth across digital campaigns, brand storytelling, influencer collaborations, and performance marketing. From scaling D2C channels to managing 360° brand campaigns, my focus is on turning creativity into measurable impact. With experience across fashion, e-commerce, and digital-first marketing, I bring together: 📈 Growth Strategy – scaling campaigns across Meta, Google & marketplaces 🎯 Brand Positioning – creating identities that resonate with Gen Z & young audiences 🤝 Team Leadership – leading cross-functional teams to execute fast and flawlessly 🌍 Market Expansion – tapping into new customer bases and building lasting relationships At the heart of my work is a belief: great marketing isn’t just about visibility, it’s about connection. Whether it’s launching a new collection or optimizing digital funnels, I aim to make every interaction meaningful and memorable. Always open to connecting with fellow marketers, fashion leaders, and growth enthusiasts 🚀
AI stack
anthropic apis
claude code
claude
codex
dalle
elevenlabs
Work experience
Head of Marketing at Showoffff, Feb 2024 - Present · 2 yrs 7 mos, Bengaluru, Karnataka, India
Sales Executive at DesiCity, Jul 2023 - Jan 2024 · 7 mos, Coventry, England, United Kingdom
Head Of Marketing at Showoff, Mar 2021 - Jul 2023 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India
Ambassador at SHEIN, May 2020 - Jan 2021 · 9 mos, Bangalore Urban, Karnataka, India
Education
Msc Marketing and strategy, Marketing, University of Warwick - Warwick Business School
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services, Center for Management Studies(CMS)
