---
title: "Anwesha Pati - Marketing and Growth Associate in Bengaluru | Tal"
description: "Meet Anwesha Pati, Marketing @ Anthriq | Ex-DDB based in Bengaluru. AI stack includes claude, meta, and notion."
image: "https://tal.club/meet/anwesha-pati/share-image"
---

# Anwesha Pati on Tal

## Headline

Marketing @ Anthriq \| Ex\-DDB

## About

A goal\-oriented, enthusiastic professional possessing expertise in the advertising & marketing industry in areas of market research, operations, account management, brand building, client relations, business development and marketing strategy\.

## Location

Bengaluru

## AI stack

claude

meta

notion

ChatGPT

ChatGPT Images

## Work experience

Marketing and Growth Associate at Anthriq, Jan 2026 \- Present · 9 mos, Bengaluru, 1\. Led end\-to\-end content strategy and in\-house production \(ideation, scripting, product/video direction\); built AI\-powered content framework that transformed team's production methodology and enabled scaling across multiple channels\. 2\. Owned comprehensive multi\-channel growth strategy across LinkedIn, Substack, X, and WhatsApp; drove audience engagement and positioning decisions that established Anthriq as category thought leader in BCI infrastructure\. 3\. Led flagship event\-based business development strategy \(FENS, NASSCOM, roundtables, fellowships\); managed partnerships, logistics, and pipeline strategy connecting events to downstream leads conversions\.

Strategist at 22feet Tribal Worldwide, Jun 2024 \- Jul 2025 · 1 yr 2 mos, Bengaluru, Brands: Adani Enterprises, ACC, TTK Prestige, Brillon \- Led strategic pitch development and competitive positioning for major accounts \(Google, Johnson & Johnson, Titan Skinn\); drove differentiated messaging frameworks that shaped new client acquisition strategy\. \- Owned comprehensive go\-to\-market strategy development for Adani Group subsidiaries and ACC Cements; led competitive analysis, positioning decisions, and strategic frameworks across digital and on\-ground channels\. \- Led digital transformation strategy for TTK Prestige; drove decisions on community building, website positioning, and customer engagement strategy that fundamentally shifted how brand operated beyond traditional retail\.

Marketing Strategy Intern at Aditya Birla Fashion and Retail Ltd\., Mar 2024 \- May 2024 · 3 mos, Bengaluru, Karnataka, India, Brand\- Van Heusen

Marketing Intern at Aditya Birla Fashion and Retail Ltd\., Sep 2023 \- Nov 2023 · 3 mos, Bengaluru, Karnataka, India, Brand: Van Heusen

Intern at CYSD, May 2023 \- Jun 2023 · 2 mos, Bhubaneswar

## Education

Master of Arts \- MA, Communication and Media Studies, Christ University, Bangalore

Diploma, Government & Governance studies, Indian Institute of Governance & Leadership \-Shastri institute of governance and leadership

[View the original profile](https://tal.club/meet/anwesha-pati)

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