Anwesha Pati

2+ years of work experience

Jan 20269 mosPresent

Bengaluru

1. Led end-to-end content strategy and in-house production (ideation, scripting, product/video direction); built AI-powered content framework that transformed team's production methodology and enabled scaling across multiple channels. 2. Owned comprehensive multi-channel growth strategy across LinkedIn, Substack, X, and WhatsApp; drove audience engagement and positioning decisions that established Anthriq as category thought leader in BCI infrastructure. 3. Led flagship event-based business development strategy (FENS, NASSCOM, roundtables, fellowships); managed partnerships, logistics, and pipeline strategy connecting events to downstream leads conversions.

Jun 20241 yr 2 mosJul 2025

Bengaluru

Brands: Adani Enterprises, ACC, TTK Prestige, Brillon - Led strategic pitch development and competitive positioning for major accounts (Google, Johnson & Johnson, Titan Skinn); drove differentiated messaging frameworks that shaped new client acquisition strategy. - Owned comprehensive go-to-market strategy development for Adani Group subsidiaries and ACC Cements; led competitive analysis, positioning decisions, and strategic frameworks across digital and on-ground channels. - Led digital transformation strategy for TTK Prestige; drove decisions on community building, website positioning, and customer engagement strategy that fundamentally shifted how brand operated beyond traditional retail.