Headline

Performance Marketing Analyst | Meta & Google Ads | D2C & Marketplace Growth | Paid Acquisition

About

I’m a Performance Marketing Analyst with hands-on experience managing and scaling D2C and marketplace brands across Meta and Google Ads. At Decision Pinnacle, I work across the full performance marketing lifecycle, from campaign setup and optimisation to performance analysis, creative evaluation, budget management, and scaling. I’ve worked with brands including Freecultr, Macros, Muun Home, Basil, Not Rocket Science, and Sadhev, managing accounts with monthly ad spends upto ₹1 Cr. Some of my work includes improving ROAS of comfort wear Brand from 2.89 to 4.5, launching Man skincare brand from scratch and generating ~₹2L revenue in its first month, and building weekly creative analysis frameworks that contributed to a 50% improvement in CTR and ~25% improvement in conversion rate. I also work closely with creative, design, and tech teams to develop high-converting creatives, landing pages, and customer journeys optimised for paid traffic. I’m particularly interested in D2C growth, paid acquisition, creative strategy, and using data to turn advertising into a scalable growth engine.

Location

Bengaluru

AI stack

claude

grok

kiro

meta

metaai

ChatGPT

Work experience

Marketing Analyst at DECISION PINNACLE | DIGITAL MARKETING AGENCY, Dec 2025 - Present · 1 yr, Bengaluru, >>Manage performance marketing for multiple D2C and marketplace brands across Google and Meta, including Freecultr, Macros, Muun Home, Basil, Not Rocket Science, and Sadhev. >>Handle end-to-end campaign setup, optimisation, analysis, and scaling across PMax, Shopping, Search, Advantage+ Shopping Campaigns (ASC), Lead Generation, and other conversion-focused campaigns. >>Manage multiple high-budget accounts with monthly ad spends upto ₹1 Cr across Google and Meta. >>Launched Men skincare brand from scratch and generated approximately ₹2L revenue in the first month through structured campaign setup and optimisation. >>Built and maintained a weekly creative elemental analysis framework, contributing to a 50% improvement in CTR and approximately 25% improvement in conversion rate. >>Created performance audit and pitch decks for D2C brands including Typsee Beauty, Urban Platter, Open Secret, Pink Moon, Dabble, and others. >>Collaborate closely with creative, design, and tech teams to develop high-converting creatives, landing pages, and customer journeys optimised for paid traffic. >>Analyse key performance metrics including ROAS, CAC, CTR, CPC, CPM, conversion rate, purchases, and revenue to identify growth and optimisation opportunities.

Education

Bachelor of Arts - BA, Psychology, Mount Carmel College, Palace Rd, Bengaluru

Digital Marketing, Kraftshala

Public links

docs.google.com: https://docs.google.com/presentation/d/1fTG9wI9lh43GvGBfKRqHWxg2-ch7-dD3/edit?usp=drive_link&ouid=115738033546323559410&rtpof=true&sd=true