Headline

Founder’s Office @UrbanVault | Business Strategist | Sold 1 startup | Ex-Wyld | Founder’s Office on Weekday and Consultant on Weekends | HMU for something crazy

About

Anwesh an ex entrepreneur with primary focus on Real Estate, Fintech, and Social Commerce, helping startups and enterprises scale, optimize operations, and innovate with AI‑powered solutions. Currently serving Urban Vault in the Founder’s Office, he drives key partnerships, revenue growth, operational streamlining, automation, optimization, and cross‑functional execution across these domains. His work sits at the intersection of Real Estate , Fintech & Social Commerce. Making discovery & transactions more seamless for end users. In Social Commerce, he leverages UGC, community‑driven growth, and influencer‑led ecosystems to drive discovery, trust, and high‑velocity sales for brands and platforms. Core Focus Areas Real Estate Technology – Building scalable models for coworking, leased office space, and commercial real‑estate platforms, with a strong emphasis on unit economics, occupancy, and customer experience. Fintech & Lending Innovation – Designing WhatsApp‑based lending models, no‑code Lending‑as‑a‑Service (LaaS) platforms, and embedded credit products that integrate into core workflows. Social Commerce & Growth – Driving acquisition and engagement through UGC, performance marketing, community building, and loyalty programs tailored for social‑first brands and platforms. Key Achievements Scaled a product to 10,000+ downloads and 6,000+ active users through targeted growth initiatives and retention‑led product design. Enabled ₹75 Cr+ in transactions by architecting and launching innovative loan‑financing products tailored to high‑volume, low‑ticket segments. Delivered 100M+ brand impressions via UGC and meme‑driven marketing campaigns for leading brands such as boAt, Lenskart, KFC, and Myntra. Shark Tank India Season 2 Finalist – Co‑developed a next‑generation loyalty and marketing automation platform that blends gamification, rewards, and data‑driven personalization. Built India’s first WhatsApp‑based Loan Aggregation Platform, enabling ₹25 Cr+ in monthly loan disbursements across 70+ NBFC partnerships, with near‑zero friction for end users. Achieved a 25% reduction in CAC and 50% increase in revenue through data‑backed growth experiments, funnel optimization, and retention‑focused product changes. Vision Anwesh focuses on designing intelligent, scalable digital ecosystems at the convergence of Real Estate, Fintech, and Social Commerce, using AI, automation, and data‑driven strategy to unlock new opportunities for growth, efficiency, and competitive advantage. Email to : toanweshbiswas@gmail.com

Location

Bengaluru

Work experience

Founder’s Office at Urban Vault, Oct 2025 - May 2026 · 8 mos, Bengaluru, Karnataka, India, Act as the founder’s "execution muscle," tracking competitor positioning and ideating new revenue streams to increase company velocity. Strategic Execution: Drive portfolio expansion and cross-functional alignment as the founder’s primary execution partner; oversee GTM strategy for new sub-brands. Operational Automation: Designed and deployed AI-enabled workflows , successfully eliminating operational drag and increasing organizational velocity. Revenue Growth: Launched digital Ad-Tech network (160+ touchpoints) generating ₹13–15L MRR ; optimized Customer Acquisition Cost (CAC) by 20% through data-driven sampling. Retention Strategy: Scaled Employee Benefit Program to ₹15–20L MRR , resulting in a 40% increase in property occupancy and a 30% lift in tenant retention

Founder at Stealth Company, Mar 2019 - Sep 2025 · 6 yrs 7 mos, Mumbai, Maharashtra, India, 🚀 Product Management & Business Strategist | Scaling D2C, SaaS, Fintech, Social Commerce & Real Tech Startups I partner with early-stage startups to help them scale efficiently, solve need-of-the-hour problems, and craft high-impact growth strategies. With deep experience across product development, business optimization, and marketing innovation, I bring an operator’s mindset and a strategist’s clarity to the table. ⚙️ Current Venture: Getsorted.social A Gen Z-centric growth engine helping D2C brands scale through: 📈 Meme Marketing & Short-Form Content - Worked with Approx 250 + D2C Brands , 10+ Celebrities , 10+ Movies & OTT ,5+ New age Mobile Apps 🧠 Business Consultation & Strategic Campaigns 🛠️ Process Optimization & Automation Tools Built for virality, built for conversion. Since 2022, we’ve helped consumer brands build relevance, visibility, and retention across digital ecosystems. 🧪 Previous Ventures: Refyn.Money – Debit-based credit score builder | Closed due to RBI policy shifts Thrive11 – Stock fantasy gaming | Unviable post-GST regime for fantasy gaming Vyb.Social – Email-based social commerce platform | Relaunched with 650K+ shoppers & 300+ brands onboard Sold GoSwipe.app - India's first real estate platform for auction properties - Visit - Bid - Movein in just 15 Days - Acquired by SmartDoor Technologies 🔍 What I Do: Align product & business goals with real-world user behavior Design GTM plans and acquisition loops Drive monetization, retention, and operational clarity Guide early-stage teams on feature prioritization and lean scalability 🔧 Industries I Focus On: SaaS | Fintech | D2C | Quick Commerce | Social Commerce | Real Tech I work best with bold founders solving real-world problems with speed, purpose, and ambition. Always open to collaborations that push boundaries and drive measurable impact. 📬 Let’s connect and build what’s next.

Chief of staff : Product Management & Business Strategy at Fintaar Technologies Pvt Ltd, Jun 2024 - Jun 2025 · 1 yr 1 mo, Hybrid, Stay Updated on Market Trends: Conduct regular market research and identify potential investors. Business and Product Development: Work closely on both business and product growth. Assist CEO: Support in developing and implementing Fintaar’s strategic goals and initiatives. Product Management: Oversee key projects from start to finish, ensuring timely and within-scope delivery. Meeting Management: Schedule and manage productive meetings, ensuring outcomes are documented and shared. New Initiatives: Spearheaded new offerings from scratch, such as collateral loans, gold loans, green tech loans, and clean tech loans.

Associate Product Manager at Fintaar Technologies Pvt Ltd, Mar 2024 - Jul 2024 · 5 mos, On-site, Building LaaS on top of WhatsApp for NBFC Building No Code : Drag and Drop LaaS solutions for Fintechs , NBFC , Banks Assisting CEO in developing and implementing Fintaar’s strategic goals and initiatives Overseeing key projects from inception to completion,ensuring they are delivered on time and within scope Managing and scheduling meeting which are productive and outcomes are properly documented and shared across relevant stakeholders

Founding Team : Product Manager at WYLD, Aug 2022 - Apr 2024 · 1 yr 9 mos, Mumbai, Maharashtra, India, As the first Lead Product Manager at Wyld, I spearheaded pivotal initiatives to enhance user engagement and streamline operational efficiency. My role involves: Strategically analyzing user churn patterns and devising effective retention strategies, resulting in a significant increase in active transacting users. Achievements Overview: Decreased Customer Acquisition Cost (CAC) by 25%, expanded market reach by 35%, and increased revenue by 50%. Launched 10 key innovations, boosting user retention by 15%. Enhanced project efficiency by 25%, resulting in a 20% increase in Click-Through Rate (CTR). Achieved a 30% uptick in key metrics and reduced issue resolution time by 20%. Improved product performance by 25%, leading to a 50% rise in user engagement. Drove a 30% growth in market share and a 40% increase in long-term product success, alongside a 15% cut in CAC. Lifted user satisfaction by 35% and cut customer churn by 25%. Generated a 50% revenue boost while maintaining robust CAC-to-LTV ratio. Monthly Growth Stats as of March: Brand Debit Transactions: Reached a peak of 3.6 million. Transaction Worth: Achieved a high of $3.9 million. User Onboarding: Onboarded 3,500 new users, significantly expanding the user base. Total Users: Grew to 7,900. Active Users: Maintained a high engagement rate with a peak at 32%.

Education

Bachelor of Engineering, Electronics, Terna Engineering College

St.therese convent High school