Headline

MBA-IIM Raipur’26 | NIFT Hyd’22 | CAT’23- 98+%ile

About

I'm a marketer with a design-first mindset and an analytical approach to solving business problems. With a Bachelor's degree from NIFT Hyderabad and an MBA from IIM Raipur, I bring a unique blend of creativity and strategy to brand building. My background in design helps me understand products and consumers beyond aesthetics, while my marketing education has strengthened my skills in brand strategy, consumer insights, digital marketing, performance marketing, and analytics. Through internships across startups and established organizations, I've worked on branding, category management, content strategy, design, and digital marketing. These experiences have taught me how to move from ideas to execution while collaborating across cross-functional teams. I'm particularly interested in building consumer brands and creating marketing strategies backed by data and customer insights. I'm continuously expanding my expertise in marketing analytics, AI-powered marketing, and modern MarTech tools to become a more effective marketer. Areas of interest: • Brand Management • Product Marketing • Category Management • Performance Marketing • Marketing Analytics • D2C & E-commerce Marketing I'm always open to connecting with professionals, learning from industry leaders, and exploring opportunities where creativity, strategy, and data come together to build impactful brands.

Location

Greater Delhi Area

AI stack

codex

opencode

Work experience

Business Development Intern at Happequity Investments & Finance, Apr 2025 - May 2025 · 2 mos, • Closed 20+ B2B deals contributing ₹20K+ in revenue through needs-based pitching, product positioning, and structured post-sale relationship management. • Designed and executed a 15-day integrated marketing campaign, 15+ creatives, 5 YouTube videos, improving brand awareness and inbound lead quality. • Developed an outbound prospecting pipeline of 80+ leads via calls and DMs; improved conversion through qualification frameworks and follow-up cadences. • Delivered a consumer research report on edtech sector trust dynamics, providing go-to-market recommendations directly to the leadership team. • Contributed to a fintech app launch by executing a Demat account acquisition drive tied to user onboarding KPIs

Senior Executive Member- Media and Public Relations Committee at Indian Institute of Management Raipur, Mar 2025 - Mar 2026 · 1 yr 1 mo, Spearheaded 28 impactfulsocial media campaignssignificantly enhancing brand image of IIM Raipur resulting in 23.2% follower increase on LinkedIn and Instagram, achieving 92.4% higher engagement with total followers count of 63000+. Created and distributed a total of 80+ press releases across 100+ national media houses enhancing the visibility of the institute. Coordinated with 30 student bodies, managing overall 50+ campus events, including national summits and business conclaves. Orchestrated 50+ interviews with the industry leaders and the corporate dignitaries enriching our content portfolio & relations. Coordinated with 20+ national and 60+ regional print and media outletsfor extensive coverage of the significant events.

Junior Executive Member- Media and Public Relations Committee at Indian Institute of Management Raipur, Aug 2024 - Mar 2025 · 8 mos, Raipur, Chhattisgarh, India

Brand Marketing & Design Intern at Practice Buzz, Apr 2023 - Sep 2023 · 6 mos, • Supported brand repositioning for a bariatric healthcare platform: redesigned visual identity and refined audience messaging to improve market positioning. • Produced 1,000+ digital assets via Adobe Creative Suite, ensuring UX consistency and scalable brand communication across channels. • Developed thumbnail and content strategies for YouTube, increasing CTR and supporting organic audience growth. • Delivered multi-platform social media creatives aligned to campaign briefs, maintaining consistent brand tone across touchpoints.

Creative & Content Intern at IncNut Digital, Dec 2022 - Feb 2023 · 3 mos, Remote, • Built visual assets reinforcing brand identity across social media and digital channels; maintained consistency across all consumer touchpoints. • Operated within agile creative workflows, applying structured feedback loops to improve delivery timelines and design quality. • Contributed visual storytelling aligned to campaign objectives, ensuring cohesive brand communication at scale.

Category & Content Intern at Limeroad.com, Aug 2022 - Nov 2022 · 4 mos, Gurugram, • Used Google Analytics and SEO tools to curate and optimise fashion category content, improving organic search visibility and user engagement. • Analysed trend and consumer behaviour data to align product pages with evolving audience intent, supporting category performance. • Maintained CMS content accuracy and brand consistency, contributing to a seamless digital shopping experience.

Education

Master of Business Administration, Marketing & Strategy, Indian Institute of Management Raipur

Bachelor's Degree, Fashion/Apparel Design, National Institute of Fashion Technology, Hyderabad