Headline

Strategy-Driven | Building Olive Ridley, India’s next hygiene solutions company | Ex-Flipkart, Ex-Wheelocity | Cofounded FirstU | Founder, Delta4.co | Enjoy Finding Business Lessons Everywhere

About

My journey started with a floor map, a few sticky notes, and a question from my first CEO: "How would you redesign this supply chain if it were yours?" That was my first real taste of strategy. On the ground, not from a textbook. I've spent my career chasing that feeling. Planning global supply chains at YCH for Dell, Acer, and Lenovo. Building Flipkart's early fulfillment operations from scratch, running P&L across key centers. Co-founding FirstU, a super app for car owners backed by India Quotient and First Cheque, my crash course in funding, product-market fit, and resilience. Leading ₹100 Cr in strategic accounts at Wheelocity for India's top Q-commerce players, including Swiggy Instamart, Zepto, Zomato, and BlinkIt. Every stop taught me the same thing: strategy, operations, and numbers aren't separate disciplines. They're one conversation, and most businesses only ever hear one side of it. Olive Ridley is sustainable hygiene solutions for food service, institutional, and industrial businesses. From restaurant kitchens and food safety programs to CIP systems for breweries and dairies, we help operations run cleaner, safer, and more efficiently, without the tradeoff between cost and sustainability. Delta4 is my side of the ledger that's just for me, a space where I write about the clarity moments that change a career, a startup, or a business decision. I believe every business hides a story, and every story, told right, becomes a strategy. That's why I write. That's why I build. That's why I share. If you're building something, scaling something, or just asking better questions, let's connect.

Location

Bengaluru

Work experience

Building something that actually matters. at Olive Ridley, Jan 2024 - Present · 2 yrs 9 mos, Empowering healthier environments through innovative & eco-friendly cleaning solutions.

Business Head - Strategic Accounts at Wheelocity, May 2022 - Dec 2023 · 1 yr 8 mos, Chennai, Tamil Nadu, India, 📌 Led customer-centric strategic growth initiatives for fast-scaling startups. 📌 Managed a ₹100 Cr annual P&L as the head of DigiRails business, driving execution and business growth. 📌 Built trust-based relationships that drove long-term partnerships and revenue expansion. 📌 Spearheaded execution, problem-solving, and scaling strategies for India’s Q-Commerce giants. 📌 Key customers handled: Swiggy Instamart, Zepto, Zomato, BlinkIt, Nijacart, Meesho, and Dunzo.

Co Founder & COO | FirstU – India’s Super App for Car Owners at FirstU, Sep 2016 - May 2022 · 5 yrs 9 mos, Bengaluru, Karnataka, India, Built and scaled India’s first super app for car owners, offering subscription-based, tech-driven services. 📌 Established a strong B2B business, partnering with Uber, Ola, and other aggregators 📌 Built a B2C ecosystem, creating a seamless super app for individual vehicle owners 📌 Led strategy, execution, and P&L management 📌 Built a high-performance team & customer-first culture 📌 Raised funding from top VCs (India Quotient, First Cheque) Drove product, growth, and customer experience, making car ownership hassle-free. 🚀

Head of Fulfilment Operations at Flipkart, Nov 2011 - Sep 2016 · 4 yrs 11 mos, Greater Bengaluru Area, 📌 Scaled fulfillment from 2K to 500K orders/day, driving 0 to 1 execution with strategic planning, operational excellence, and supply chain optimization. 📌 Led FC operations, ensuring 120% storage utilization, 100% fulfillment, <0.5% errors. 📌 Owned asset-level P&L, CPU, and DIFOT, optimizing cost and efficiency. 📌 Implemented Lean, Six Sigma, and Kaizen, devising strategies to enhance throughput, process excellence, and operational efficiency. 📌 Spearheaded NDD, SDD, private labels & 3PL fulfillment, key to Big Billion Days (2013-2015). Drove execution at scale, setting new benchmarks in fulfillment & logistics. 🚀

Assistant Manager | PMO at YCH Group, Jul 2009 - Oct 2011 · 2 yrs 4 mos, Chennai, Tamil Nadu, India, 📌 Worked alongside the CEO to set up the PMO team for new project execution. 📌 Led Lean initiatives, tech implementation & process optimization across operations. 📌 Managed P&L and execution of strategic projects for Dell, Acer, Lenovo, TI Cycles. 📌 Represented YCH with Dell India’s top management, driving key initiatives. 📌 Piloted the groundbreaking "ICC Merging" project, fueling global business growth. Drove execution, innovation, and impact from day one. 🚀

Education

Master of Business Administration - MBA, Marketing, Vellore Institute of Technology

B.E., Production Engineering, Amrita Institute of Tech & Science