Headline

Product@Birla Pivot | ex-Disney+ Hotstar | IIM Calcutta '22

About

I currently lead product and strategy initiatives at Birla Pivot — Aditya Birla Group’s digital platform transforming the B2B procurement ecosystem. where we’re building e-commerce in one of India’s most traditional industries. My focus is on building 0 to 1 products that digitize complex workflows and bring intelligence to how businesses buy and sell. I work closely with engineering, design, analytics, data science, and business teams to create AI-enabled solutions that automate RFQs, personalize buyer journeys, and drive measurable impact across multiple channels — WhatsApp, web, and email. It’s deeply rewarding to see technology simplify something as intricate as the B2B supply chain. Before Birla Pivot, I led the Subscriber Engagement charter at Disney+ Hotstar. Working at a platform that operates at the scale of millions of users taught me the importance of precision, empathy, and experimentation. I ran A/B experiments to understand user behavior, improved engagement through personalized content experiences, and built multi-surface engagement strategies that spanned devices and platforms. I completed my MBA from IIM Calcutta, which shaped my approach to problem-solving and business thinking. Outside of work, I’m a tech tinkerer — I love building home server setups, experimenting with computer hardware and 3D printing, and sharing my projects on my YouTube tech channel. I’m also a marathon runner and a lifelong football fan, which led me to co-organize Backpass — a national-level football tournament for engineering college alumni hosted by my alma mater, RIT Kottayam.

Location

Greater Bengaluru Area

AI stack

antigravity

codex

cursor

Work experience

Product Manager at Birla Pivot, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India, Leading end-to-end product initiatives across buyer journey digitization for one of India’s fastest-growing B2B procurement e-commerce platform, spanning enquiry intake, RFQ workflows, pricing visibility, and PIM management. - Drove automation of RFQ and enquiry digitization using ML-led extraction and enrichment, significantly reducing manual effort, turnaround time, and quote TAT. - Owned platform-wide Product Information Management (PIM) clean-up and governance, improving catalogue quality through category structure validation, attribute standardization, SKU de-duplication, and maker–checker workflows.

Assistant Manager at Disney+ Hotstar, Jun 2023 - Apr 2025 · 1 yr 11 mos, Hybrid, Growth owner for SVoD user base - Ideated and executed 20+ AB tests across discovery, search & other surfaces, improved Entertainment video activation - Launched Year end story for Disney+ Hotstar - Ideated on 35+ story ideas - Owned sports-to-entertainment user conversion strategy for Cricket World Cup, achieving Higher conversion using targeted homepage trays & clip trays for sampling, watch page layout changes for entertainment title discoverability - Automated north-star metrics tracking & RCA with SQL queries, leading to faster problem identification & response

Management Trainee at Disney+ Hotstar, Jun 2022 - Jun 2023 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Analyzed user acquisition behavior during new content launches to build a regression-based predictive model for retention, informing content launch timing and season-split release strategies. - Designed and executed sports-to-entertainment conversion initiatives during Cricket World Cups, driving subscriber migration beyond projected targets into the entertainment cohort.

Summer Intern at ICICI Bank, Apr 2021 - Jun 2021 · 3 mos

Consulting Engineer at Maps Global Constructions, Aug 2018 - Jul 2019 · 1 yr, Kozhikode, Kerala, India

Education

Master of Business Administration - MBA, Indian Institute of Management, Calcutta

Bachelor of Technology, Civil Engineering, Rajiv Gandhi Institute of Technology, Kottayam