Headline

🌼Your Trusted Authenticity Advisor 🌼 💖 Helping people and brands embrace their authentic authority. 💖 ✨ Brand Consultant✨ Life Coach ✨ Speaker ✨

About

I live at the intersection of two things most people treat as opposites: data and humanity. As a marketing and technology leader, I build the systems, strategies, and infrastructure that make growth possible — turning complex data into clear insights, aligning marketing and technology, and creating the operational backbone that high-performing teams actually need to succeed. As a life coach and speaker, I help those same high-performing professionals do the inner work that makes the outer work sustainable — because systems built without intention break down, and teams led without authenticity burn out. Both sides of my work are rooted in the same belief: that the best results come from people and systems that are genuinely aligned with who they are and what they're actually trying to build. I bring over a decade of corporate experience driving impact across marketing operations, analytics, digital strategy, and growth — leading cross-functional teams, closing the gap between business operations and end users, and translating data into decisions that move the needle. I am wildly creative and deeply analytical, which means I can build the strategy and the system, speak the language of marketing and tech, and connect the dots that others miss. What sets me apart as a leader isn't just the results — it's how I get there. I lead with values. I build with intention. I create environments where people do their best work because they feel seen, supported, and clear on what they're building toward. Currently open to contract opportunities in Marketing, Marketing Operations, and Growth — while building my life coaching and speaking practice. ✨If you're looking for a marketing leader who can run the strategy, build the infrastructure, develop the team, and bring genuine human insight to every room she walks into — let's talk. ✨And if you're a high-achieving professional who's succeeding on the outside but sensing something's off on the inside — that conversation is open too. Authentically, Anushka 💖

Location

Little Elm

Work experience

Certified Life Coach at Authentic Anushka LLC, Jul 2026 - Present · 3 mos, Remote

Director of Marketing Operations at GES - Global Experience Specialists, Jun 2022 - May 2026 · 4 yrs

Senior Manager, Global Digital Marketing at GES - Global Experience Specialists, Apr 2019 - Jul 2022 · 3 yrs 4 mos, Irving, Texas

Global Digital Marketing Strategist at GES - Global Experience Specialists, Apr 2017 - Apr 2019 · 2 yrs 1 mo, Irving, Texas, Responsible for overarching Digital Marketing Strategy across global operations and sub brands. * Analytics & Performance Measurement * Search Engine Optimization * Content Marketing * Digital Campaigns

Digital Marketing Consultant at Organization of Eastern Caribbean States, Jan 2016 - Jan 2017 · 1 yr 1 mo, • Developed a brand for a regional organisation, targeting youth in 10 countries • Executed a comprehensive Digital Marketing strategy across 3 social platforms, email and website platforms • Managed and trained a team of 15 digital interns in content writing, graphic design and strategic planning • Reported and delivered presentations for key stakeholders on insights and KPIs

Digital Marketing Specialist at Online Performance Marketing, Jan 2014 - Jun 2015 · 1 yr 6 mos, Richardson, TX, As a Digital Marketing Specialist at Online Performance Marketing I touch many departments and functions including Social Media, Search Engine Optimization (SEO) and Paid Search (PPC). I have managed accounts in all three disciplines, am Google AdWords Certified and am well versed in Local SEO (including Google My Business and Citations) as well as developing and implementing Paid Social Media campaigns. I also have experience in Digital Market Research, Persona Creation based on Research and Marketing Strategy.

Digital Marketing Consultant at Advertising and Marketing Services Ltd. Group (AMS St. Lucia), Aug 2013 - Dec 2015 · 2 yrs 5 mos, Saint Lucia, • Plans and executes Digital Marketing strategy for company owned brands • Project Management of Website Development, Social Media Campaigns and Email Marketing • Strategizes methods to expand magazine readership and brand awareness • Works alongside cross functional team to devise business-wide strategy for multiple brands and platforms

Education

Master’s Degree, Business Analytics, Naveen Jindal School of Management, UT Dallas

Bachelor of Business Administration (B.B.A.), Marketing, University of North Texas