Anushka Dalal profile photo 1 on Tal

Anushka Dalal

Senior Strategy Executive at Shape History

London

6+ years of work experience

Shape History
Oct 20241 yr 9 mosPresent

Shape History
Mar 20231 yr 8 mosOct 2024

FEDORA Platform
Sep 20224 mosDec 2022

Paris, Île-de-France, France

A short-term consultancy programme to develop marketing and fundraising strategy for a cultural organisation.
India Development Review (IDR)
Sep 20191 yr 11 mosJul 2021

• Conceptualised and implemented a digital strategy on a monthly and quarterly basis by analysing digital data, and researching current industry trends, to reach the organisation targets and build cohesion between the editorial and digital arms of the organisation. • Managed the organisation's digital presence by creating interesting content, updating social media handles daily, engaging with audiences across social media platforms, and participating in campaigns such as the UN’s 16 days of activism against gender-based violence. • Consolidated and qualitatively analysed data from digital platforms like Facebook, Instagram, Google Analytics, etc. to create reports to share with donors, and inform the overall organisation strategy. • Worked on MailChimp to create the weekly newsletter to send to a vast audience base, and routinely updated and managed the audience database. • Developed graphic creatives and collateral to use across social media handles and other digital platforms.
Rangoonwala Foundation (India) Trust
May 20195 mosSep 2019

Nariman Point

• Prepared concept notes and pitch ideas for new organisation development opportunities based on analysis of the performance of grantee organisations, running of current projects, and analysis of needs in the social sector. • Conceptualised the written content, images, and graphics for the new website, and worked with the website team to implement it. • Created annual review reports by consolidating and analysing data from operational projects. • Conducted field visits and photo sessions of operational projects and grantee organisations to use in reports and other collateral.
Clever Cubes
Nov 20185 mosMar 2019

Mumbai, Maharashtra, India

• Created graphic and video content for social media handles for the brand. • Conceptualised partnerships with influencers and bloggers to increase reach and engagement with audiences. • Conducted and edited product shoots to showcase the games in both, still and video formats.

Anushka’s AI Stack

n8n
n8n
notion
notion
openai
openai
replit
replit

Education

ESCP Business School

Master's degree, Creativity and Marketing

ESCP Business School

20221 yr2023

Bachelor of Commerce, Public Relations, Advertising, and Applied Communication

H.R. College of Commerce and Economics

20153 yrs2018

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Headline

Senior Strategy Executive at Shape History

About

Experienced Content Writer with a demonstrated history of working in the marketing and advertising industry. Skilled in Photography, Adobe Photoshop, Public Relations, Digital Marketing, and Social Media Marketing. Strong media and communication professional with a Advanced Diploma in Advertising focused in Advertising from H.R. College of Commerce and Economics.

Location

London

AI stack

n8n

notion

openai

replit

Work experience

Senior Strategy Executive at Shape History, Oct 2024 - Present · 1 yr 9 mos

Strategy Executive at Shape History, Mar 2023 - Oct 2024 · 1 yr 8 mos

Strategic Planning Consultant at FEDORA Platform, Sep 2022 - Dec 2022 · 4 mos, Paris, Île-de-France, France, A short-term consultancy programme to develop marketing and fundraising strategy for a cultural organisation.

Digital Analyst at India Development Review (IDR), Sep 2019 - Jul 2021 · 1 yr 11 mos, • Conceptualised and implemented a digital strategy on a monthly and quarterly basis by analysing digital data, and researching current industry trends, to reach the organisation targets and build cohesion between the editorial and digital arms of the organisation. • Managed the organisation's digital presence by creating interesting content, updating social media handles daily, engaging with audiences across social media platforms, and participating in campaigns such as the UN’s 16 days of activism against gender-based violence. • Consolidated and qualitatively analysed data from digital platforms like Facebook, Instagram, Google Analytics, etc. to create reports to share with donors, and inform the overall organisation strategy. • Worked on MailChimp to create the weekly newsletter to send to a vast audience base, and routinely updated and managed the audience database. • Developed graphic creatives and collateral to use across social media handles and other digital platforms.

Marketing Communications Coordinator at Rangoonwala Foundation (India) Trust, May 2019 - Sep 2019 · 5 mos, Nariman Point, • Prepared concept notes and pitch ideas for new organisation development opportunities based on analysis of the performance of grantee organisations, running of current projects, and analysis of needs in the social sector. • Conceptualised the written content, images, and graphics for the new website, and worked with the website team to implement it. • Created annual review reports by consolidating and analysing data from operational projects. • Conducted field visits and photo sessions of operational projects and grantee organisations to use in reports and other collateral.

Freelance Digital Marketing and Content Creation at Clever Cubes, Nov 2018 - Mar 2019 · 5 mos, Mumbai, Maharashtra, India, • Created graphic and video content for social media handles for the brand. • Conceptualised partnerships with influencers and bloggers to increase reach and engagement with audiences. • Conducted and edited product shoots to showcase the games in both, still and video formats.

Education

Master's degree, Creativity and Marketing, ESCP Business School

Bachelor of Commerce, Public Relations, Advertising, and Applied Communication, H.R. College of Commerce and Economics