Headline

Growth Marketing @ Google Customer Solutions | Driving E-commerce Adoption, Partner Growth & Revenue Programs | GA4 · GTM · Analytics

About

I help e-commerce and consumer brands turn stalled growth into measurable results by building programs, partnerships, and data foundations that make growth scalable and repeatable. At Google Customer Solutions, I've built partner enablement programs and KPI scorecards for 241 brands and 10+ VC firms, reactivating ~50 dormant accounts and fixing broken tracking and attribution for portfolio brands — pushing GA4 adoption up 47% in the process. Before that, at Futureworks, I ran acquisition strategy for India's largest education fair, resulting in 150+ qualified leads and $50K+ in revenue in 90 days through audience segmentation and multi-channel outreach. Outside of work, I'm usually planning my next trip, hunting for new playlists, or on the search for the newest cafes near me. Toolkit: GA4, KPI/performance reporting, account segmentation, partner enablement, stakeholder management, campaign execution.

Location

Delhi

AI stack

claude

gemini

notebooklm

notion

openai

Canva Magic Studio

Work experience

Digital Marketing & Partnerships | Google Customer Solutions at Google, Jul 2024 - Jul 2026 · 2 yrs 1 mo, India, Co-developed a multi-year growth roadmap for a multi-million-dollar e-commerce business line, using competitor benchmarking, market analysis, and account segmentation to identify growth drivers through 2028 Increased GA4 adoption by 47% across strategic e-commerce accounts by diagnosing and resolving tracking and attribution gaps, directly improving measurement maturity for portfolio brands Built and scaled partner enablement programs across 241 brands and 10+ VC firms, reactivating ~50 dormant accounts through targeted engagement Led the pilot rollout of a search budget optimization product across 16 agencies, driving 13% incremental budget headroom via stakeholder training and adoption tracking Built KPI scorecards and reporting frameworks that translated raw product metrics into growth recommendations for leadership and portfolio brand stakeholders Generated 300+ high-intent leads through structured outbound growth outreach and partner engagement

Marketing and outreach at Futureworks Consulting, Jun 2023 - Jun 2024 · 1 yr 1 mo, New Delhi, Delhi, India, Owned acquisition strategy for India's largest education fair, generating 150+ qualified leads through audience segmentation and multi-channel outreach Drove $50K+ in revenue within 90 days through campaign execution and stakeholder management Built partnerships with universities and education organisations, launching co-branded marketing initiatives to expand reach and visibility

Digital Marketing Intern at Viva - Together for Children, Jun 2023 - Jun 2023 · 1 mo, Delhi, India, During my internship at Viva India, I collaborated with my mentor to develop a comprehensive branding strategy for their new Counselling Teens initiative. I did some research to understand the target audience and their preferences. Based on my findings, I created a brand personality that emphasized key traits like empathy, compassion, and community. This personality was reflected in the program's logo, tagline, and website design.

Marketing and retail psychology intern at Obeetee Carpets, Jan 2023 - Feb 2023 · 2 mos, India, I worked on a project to bridge the gap between traditional e-commerce and retail psychology. One of my primary tasks was to create strategies, based on consumer psychology, for the brand’s digital ads, website, and social media accounts. Skills gained: strategy planning, research, analysing content from the perspective of a consumer, applying concepts of consumer and marketing psychology to content strategy.

Research Intern at CyberEQ.io™, Jun 2022 - Sep 2022 · 4 mos

Education

Bachelor of Arts - BA, Liberal arts and psychology, O.P. Jindal Global University (JGU)

Sanskriti School, New Delhi