Headline

CRM & Lifecycle Marketing Leader | Building Customer Journeys that Drive Engagement, Retention & Revenue

About

I’m a CRM and lifecycle marketing leader with 5.5+ years of experience building data-driven customer journeys that drive engagement, retention, and revenue. At Digit Insurance, I grew from Management Trainee to Senior Manager, leading CRM, Brand Communications, and ORM. My work focuses on designing scalable lifecycle programs across Email, WhatsApp, and SMS that improve customer experience while delivering measurable business outcomes. Key highlights: • Built 25+ multi-channel CRM journeys across 10+ products generating ₹5Cr+ monthly revenue • Reduced retention costs from 12% to 3% through segmentation and targeted messaging • Scaled app downloads 8x and app revenue 5x using lifecycle engagement strategies • Led and mentored a 10-member team across CRM, Brand & Marketing Communications, and ORM to drive customer engagement, lifecycle growth, and brand consistency. I’m particularly interested in roles focused on CRM, lifecycle marketing, growth, and customer engagement in consumer and app-first businesses. Beyond work, I’m an avid reader who runs a Bookstagram reviewing 60+ books a year and a Himalayan trekking enthusiast.

Location

Bengaluru

AI stack

claude

openai

Canva Magic Studio

Figma Make

Work experience

Senior Marketing Manager at Digit Insurance, Apr 2025 - Jan 2026 · 10 mos, Bengaluru, Karnataka, India, • Spearheaded CRM, Brand Communications and ORM, leading a 10-member team driving engagement and retention • Built 25+ lifecycle journeys across 10+ products generating ₹5Cr+ monthly revenue • Reduced cost of retention from 12% to 3% through segmentation and optimized CRM campaigns • Scaled app downloads 8x and revenue 5x through lifecycle targeting and personalization • Delivered 50+ marketing collaterals monthly through a structured Brand Support system and JIRA workflow

Marketing Manager at Digit Insurance, Apr 2024 - Mar 2025 · 1 yr, - Started leading Brand & Marketing Support and ORM along with CRM, with a total team size of 10 - Focused on driving App downloads and increasing Engagement and Revenue on App - Reduced CoA from 12% to 3% for CRM Campaigns by streamlining SMS, WhatsApp and Email campaigns

Deputy Manager Marketing at Digit Insurance, Apr 2022 - Mar 2024 · 2 yrs, - Started leading the CRM vertical - a team of 5 - handling Customer Engagement, Cross-Sell, Dropout Retargeting, Retention / Renewals and Winback - Focused on Email Marketing to reduce costs and improved Open Rates from 10% to 30% through a customised communications strategy

Associate Marketing Manager at Digit Insurance, May 2021 - Mar 2022 · 10 mo, Bengaluru, Managed CRM campaigns on Moengage for retention, cross-sell, Winback and dropout retargeting across 5+ products

Management trainee at Digit Insurance, Jun 2020 - Jun 2021 · 1 y, Bengaluru Area, India, Handled retention campaigns end-to-end on Moengage, from deciding the frequency and channel mix to segmenting audience and making relevant content.

Associate Software Engineer at Robert Bosch Engineering and Business Solutions Private Limited, Jul 2015 - May 2018 · 2 yrs 11 mos, Bangalore, Worked on Powertrain SW for JLR cars

Education

Master of Business Administration - MBA, Marketing, Institute of Management Technology, Ghaziabad

Bachelor of Engineering (BE), Telecommunications Engineering, M S Ramaiah Institute of Technology

Public links

open.spotify.com: https://open.spotify.com/show/0mMdDGJgTi7XMkgl4rIP3v?si=dpqeg3ihSOqWY1us4kNY8Q&utm_source=copy-link