---
title: "Anush Desai - Marketing Manager - Operations in Bengaluru | Tal"
description: "Meet Anush Desai, Growth Strategist | UA, Performance Marketing & Retention | Ex-Niantic, Games24x7 based in Bengaluru. AI stack includes claude, gemini, and grok."
image: "https://tal.club/meet/anush-desai/share-image"
---

# Anush Desai on Tal

## Headline

Growth Strategist \| UA, Performance Marketing & Retention \| Ex\-Niantic, Games24x7

## About

I enjoy solving growth problems and understanding what keeps people engaged\. Over the last few years, I’ve worked across acquisition, retention, and product\-led strategies in gaming, designing campaigns, shaping contests, and improving features to make products stickier and more rewarding for players\. I’m curious by nature and like connecting creativity with data & testing ideas, refining them, and finding what really moves the needle\. My approach is simple: keep learning, simplify complexity, and build strategies that scale\. Outside of work, I explore storytelling through an indie film collective, which keeps me grounded in creativity and reminds me that behind every metric is a real human choice\.

## Location

Bengaluru

## AI stack

claude

gemini

grok

midjourney

ChatGPT

## Work experience

Marketing Manager \- Operations at Niantic, Inc\., Nov 2025 \- Jun 2026 · 8 mos, India

Associate Manager \- Marketing at Games24x7, Jun 2022 \- Nov 2025 · 3 yrs 6 mos, Bengaluru, Karnataka, India, 2024 – 2025 · Retention, Monetization & Product\-Led Growth I worked at the overlap of growth and product designing gameplay formats, tightening lifecycle journeys, and making features feel effortless so players keep coming back\. Some of the initiatives include : • Shaped gameplay\-driven retention \(user\-driven contests, Loot Zone, Flash, Spinner; segmented formats\) → 8–11% ARPU uplift and 2\.5 % higher repeat play\. • Redesigned Expert Teams feature: improved lineup logic to 99% post\-toss accuracy, which drove a \~20% increase in adoption \(amplified via creator/influencer integration\) improving revenue by 6% • Ran lifecycle reactivation across push, WhatsApp, IVR → \+22% reactivation among dormant users\. • Cut vendor costs by 62% through negotiation and scope consolidation with no quality trade\-offs\. • Embedded network effects \(follow graph, Topzones, profile updates\) to lift session starts and organic stickiness\. • Partnered closely with Product, Data, Design, and Legal to ship fast, measure well, and iterate\. 2022 – 2024 · Growth Strategy & User Acquisition Built sustainable acquisition engines with a focus on quality, not just volume\. • Built New Partnerships channel from zero, delivering 6% higher acquisitions at \~30% CAC reduction within two quarters for paid channels\. • Ran 60\+ full\-funnel experiments \(GPay, Taboola, Snapchat\) → 20% reduction in cost per registration and \+3\.5% LTV\. • Tightened attribution & ROI readouts \(AppsFlyer\) to improve 30/60\-day decision\-making on creatives, funnels, and channels\. • Negotiated and managed 30\+ vendors, reducing leakage by \~15% via pricing discipline and performance SLAs\. • Built personalized offer flows and segmentation that improved acquisition quality and cohort health\.

## Education

Master of Business Administration \- MBA, Marketing, PES University

Bachelor's degree, Business Administration and Management, General, Institute Of Business Management and Research

[View the original profile](https://tal.club/meet/anush-desai)

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