Headline

Growth Strategist | UA, Performance Marketing & Retention | Ex-Niantic, Games24x7

About

I enjoy solving growth problems and understanding what keeps people engaged. Over the last few years, I’ve worked across acquisition, retention, and product-led strategies in gaming, designing campaigns, shaping contests, and improving features to make products stickier and more rewarding for players. I’m curious by nature and like connecting creativity with data & testing ideas, refining them, and finding what really moves the needle. My approach is simple: keep learning, simplify complexity, and build strategies that scale. Outside of work, I explore storytelling through an indie film collective, which keeps me grounded in creativity and reminds me that behind every metric is a real human choice.

Location

Bengaluru

AI stack

claude

gemini

grok

midjourney

ChatGPT

Work experience

Marketing Manager - Operations at Niantic, Inc., Nov 2025 - Jun 2026 · 8 mos, India

Associate Manager - Marketing at Games24x7, Jun 2022 - Nov 2025 · 3 yrs 6 mos, Bengaluru, Karnataka, India, 2024 – 2025 · Retention, Monetization & Product-Led Growth I worked at the overlap of growth and product designing gameplay formats, tightening lifecycle journeys, and making features feel effortless so players keep coming back. Some of the initiatives include : • Shaped gameplay-driven retention (user-driven contests, Loot Zone, Flash, Spinner; segmented formats) → 8–11% ARPU uplift and 2.5 % higher repeat play. • Redesigned Expert Teams feature: improved lineup logic to 99% post-toss accuracy, which drove a ~20% increase in adoption (amplified via creator/influencer integration) improving revenue by 6% • Ran lifecycle reactivation across push, WhatsApp, IVR → +22% reactivation among dormant users. • Cut vendor costs by 62% through negotiation and scope consolidation with no quality trade-offs. • Embedded network effects (follow graph, Topzones, profile updates) to lift session starts and organic stickiness. • Partnered closely with Product, Data, Design, and Legal to ship fast, measure well, and iterate. 2022 – 2024 · Growth Strategy & User Acquisition Built sustainable acquisition engines with a focus on quality, not just volume. • Built New Partnerships channel from zero, delivering 6% higher acquisitions at ~30% CAC reduction within two quarters for paid channels. • Ran 60+ full-funnel experiments (GPay, Taboola, Snapchat) → 20% reduction in cost per registration and +3.5% LTV. • Tightened attribution & ROI readouts (AppsFlyer) to improve 30/60-day decision-making on creatives, funnels, and channels. • Negotiated and managed 30+ vendors, reducing leakage by ~15% via pricing discipline and performance SLAs. • Built personalized offer flows and segmentation that improved acquisition quality and cohort health.

Education

Master of Business Administration - MBA, Marketing, PES University

Bachelor's degree, Business Administration and Management, General, Institute Of Business Management and Research