Headline

Brand Strategist & Digital Marketer | 30+ Integrated Campaigns | Brand Strategy + Performance Marketing | Founder at ProjectKraft | LinkedIn Thought Leadership

About

I bridge brand strategy and performance marketing, delivering measurable business outcomes through integrated, data-driven campaigns. With 5+ years in marketing strategy, execution, and growth, I've delivered 30+ integrated campaigns across social, performance, and brand channels for 20+ clients, while scaling my own venture to 50+ students and direct job placement impact. My approach combines strategic brand positioning with relentless performance optimization. I translate business objectives into multi-channel campaigns that strengthen brand identity, grow engaged audiences, and drive measurable ROI. Core competencies: brand strategy, campaign architecture, social media scaling, performance marketing, SEO, paid advertising (Meta, Google), influencer partnerships, and client account management. Currently, I manage 20+ client accounts and 30+ active campaigns at Abstract Digital World, driving end-to-end execution across performance marketing, social media, and outdoor advertising. Simultaneously, I run ProjectKraft, a student-focused career services platform, where I've architected service offerings, built the digital presence from scratch, and achieved measurable outcomes: 50+ students served, 3 successful job placements, and consistent month-on-month growth through paid social and SEO optimization. I publish case studies and strategic insights on LinkedIn to build thought leadership in brand strategy and marketing execution. I'm PGDM-qualified (Marketing, Operations Management), certified in Advanced Digital Marketing, Google Analytics 4, Performance Marketing, and Social Media Strategy. I thrive in fast-paced environments where strategy meets execution, and I'm energized by solving complex marketing challenges with data-driven solutions.

Location

Mumbai Metropolitan Region

AI stack

gemini

github copilot

notion

openai

Work experience

Client Servicing Executive at Abstract Digital World Pvt. Ltd., Nov 2025 - Present · 8 mos, Navi Mumbai, Maharashtra, India, Managing 20+ active client accounts and driving execution of 30+ integrated campaigns spanning Performance Marketing, Social Media Marketing, and Outdoor Advertising, consistently delivering 95%+ on-time completion rates and maintaining 90%+ client satisfaction scores. Designing and delivering strategic campaign architectures including brochures, OPP documents, CTB documents, model shoot scripts, influencer collaboration briefs, and AI-powered reel concepts, ensuring all deliverables align with brand positioning and performance objectives. Supporting brands through end-to-end campaign lifecycle: from codename development and ideation through strategic planning, creative direction, execution, and post-campaign performance analysis. Researching and translating digital marketing trends, consumer behavior shifts, and competitive landscape into actionable strategic opportunities, identifying 3-4 high-impact initiatives per quarter for brand differentiation and audience expansion. Building and nurturing strong client relationships through deep understanding of brand positioning, target audience behaviour, and communication requirements, positioning myself as a strategic extension of each client's marketing team. Coordinating seamlessly with Creative, Social Media, Performance Marketing, Influencer, SEO, Website/Tech, and Video teams to ensure unified brand communication and synchronized campaign delivery across channels. Managing project timelines, budgets, and resource allocation across portfolio to ensure consistent quality output, cost efficiency, and high client satisfaction.

Brand Manager at ProjectKraft, Jan 2025 - Present · 1 yr 6 mos, Mumbai, Maharashtra, India, Scaling ProjectKraft from concept to full operations serving 50+ active students across MBA, PGDM, BBA, and BCom programs nationwide; architecting core service offerings (university-approved project books, ATS-optimized resumes, LinkedIn/Naukri optimization) aligned with current recruitment and placement trends. Achieving 6% placement conversion rate with 3 direct job placements contributing to student career outcomes; maintaining 95%+ client satisfaction through personalized solution delivery and rigorous quality control. Managing end-to-end client engagement: from initial requirement discovery and solution design through project execution and delivery, ensuring each student receives tailored guidance aligned with their career goals. Building complete digital presence from scratch: HTML landing page, on-page SEO implementation (targeting 50+ long-tail keywords in student career space), geo-targeting strategy for pan-India reach, and answer engine optimization for improved discoverability. Leading social media growth across Instagram, Facebook, and LinkedIn through strategic content calendars, paid campaign execution, and audience targeting optimization, driving consistent month-on-month student acquisition growth (target: 10-15% MoM). Leveraging Google Analytics GA4, Google Search Console, and Google Ads to track user behavior, analyze conversion funnels, and continuously optimize lead generation efficiency; achieving 3.5%+ landing page conversion rate. Coordinating hybrid team of freelance specialists to ensure seamless project execution across resume writing, LinkedIn optimization, and career counseling; maintaining strict delivery timelines and quality benchmarks.

Digital Marketing Trainee at Esuccess Academy, Jul 2025 - Feb 2026 · 8 mos, Thane, Maharashtra, India, Executed performance marketing projects: ran, optimized, and scaled paid campaigns across Google Ads, Meta Ads, and YouTube, improving reach and engagement through continuous A/B testing and audience segmentation. Conducted data-driven analysis using Google Analytics, Google Search Console, and Google Tag Manager to identify optimization opportunities and track key performance metrics (CTR, CPC, conversion rate, ROAS). Supported SEO initiatives: conducted keyword research, implemented on-page optimizations, executed technical fixes, and optimized content to improve organic search rankings and traffic. Managed WordPress website administration, landing page setup, and performance optimization to ensure conversion-ready digital assets. Created performance dashboards and reports translating complex campaign data into clear, actionable insights for stakeholder presentations.

Management Trainee at Regional Logistics Private Limited, Apr 2025 - Oct 2025 · 7 mos, Mumbai, Maharashtra, India, Executed 150+ structured B2B client acquisition visits, converting 30%+ to qualified business opportunities; developed market entry strategies for export sector clients and international freight solutions. Completed intensive rotational training: container logistics operations, sea freight fundamentals, customs clearance procedures, and vessel operations, building deep understanding of end-to-end supply chain workflows. Applied hands-on experience in market research, client-solution alignment, competitive positioning, and relationship management to support business development and revenue expansion.

Summer Intern at Amul (GCMMF), May 2024 - Jul 2024 · 3 mos, Thane, Maharashtra, India, Conducted 450+ retail outlet visits across modern trade and traditional retail formats, studying consumer behavior, product placement optimization, and distribution effectiveness. Planned and executed 10 on-ground promotional kiosk activations, driving direct consumer engagement and generating real-time feedback on product perception and purchase intent. Gathered structured consumer insights on product experience, brand perception, and purchase preferences, directly informing product positioning strategy and retail marketing decisions. Supported retail-level brand campaigns for new and existing dairy products, strengthening in-store visibility, shelf placement optimization, and brand engagement.

Education

Post Graduate Diploma in Management (PGDM), Marketing & Operations Management, Sasmira's Business School

Bachelor of Commerce - BCom, Accounting and Finance, Rajiv Gandhi College of Arts, Commerce and Science