---
title: "Anurag Rastogi - Senior Manager- AI Strategy in Bengaluru | Tal"
description: "Meet Anurag Rastogi, Growth Hacking @Razorpay based in Bengaluru. AI stack includes langchain, langgraph, and ollama."
image: "https://tal.club/meet/anurag-rastogi-1/share-image"
---

# Anurag Rastogi on Tal

## Headline

Growth Hacking @Razorpay

## About

Marketer turned AI builder\. I build AI systems and automation workflows that actually ship, including conversational agents, merchant tools, and growth infrastructure\. Hands\-on execution from problem to production\. I spend most of my time turning ambiguous asks into working systems, experimenting quickly, and bridging strategy with implementation\.

## Location

Bengaluru

## AI stack

langchain

langgraph

ollama

openai

## Work experience

Senior Manager\- AI Strategy at Razorpay, Sep 2025 \- Present · 8 mos

Growth Engineer\- Marketing at Razorpay, May 2025 \- Sep 2025 · 5 mos, Bangalore Urban, Karnataka, India

Senior Manager\- Growth Marketing at Razorpay, Nov 2024 \- May 2025 · 7 mos, Bangalore Urban, Karnataka, India

Product Marketing Manager at Rizzle, Nov 2020 \- Jan 2021 · 3 mos, Hyderabad, Telangana, India, • Delivered an end\-to\-end solution for re\-designing the ads funnel for increasing the conversion rates • Managed & mentored in\-house digital teams, leveraging team’s strength through engaging & effective team management • Worked with multiple stakeholders in a high\-pressure environment and build positive team relationships • Lead all digital marketing programming efforts including key campaigns like app installs, engagement & traffic on Facebook, Google & affiliate networks • Measured, analyzed & reported performance of all app marketing campaigns using Google Analytics, Play Console, MMPs like Adjust & internal DB analytics tools • Independently managed quarterly media budgets of $1MM and prepare thorough & dynamic media plans while efficiently allocating budget to different sources based on performance • Worked closely with the Marketing Design team to ensure optimal content & creative assets performance

Assistant Marketing Manager at AGS Transact Technologies Ltd, Mar 2020 \- Oct 2020 · 8 mos, Mumbai, Maharashtra, India, • Created and deployed brand visibility strategies across all social media platforms\. • Conceptualized for the OEM product re\-branding & building a launch roadmap • Managed key performance metrics \(SEO & SEM\) & evaluating on a weekly basis to improve outreach • Launched a fully optimized official B2B brand website, social media channels, Digital advertising & sponsored content with promotions to connect with new customers & distribution partners\. • Digital Activation & promotion of Industry Connect Events • Developed UI & wireframes for landing pages & product teams • Executed & optimized Ad campaign for Product Launches, App Downloads, Brand awareness & Lead Generation over Facebook, Google Search & Display, Youtube, Instagram & Linkedin • Explored & developed mutual synergies with fintech organizations • Designed, tested & developed end\-to\-end lead\-management CRM module with Freshworks

Ads Associate at Cognizant, Mar 2016 \- Mar 2018 · 2 yrs 1 mo, Gurugram, Haryana, India, • Provided Ad solutions to small and mid\-size companies over Search, Display, Shopping & Youtube • Optimized and monitored 200\+ SEM campaigns for the clients across North America, UK & India • Lead campaigns for clients with an yearly budget ranging from USD $50,000\- $80,000 • Met quarterly revenue and new business targets

## Education

Master of Business Administration \- MBA, Marketing, Indian Institute of Management Bodh Gaya

Bachelor of Technology \- BTech, Inderprastha Engineering College

[View the original profile](https://tal.club/meet/anurag-rastogi-1)

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