Headline

Growth Hacking @Razorpay

About

Marketer turned AI builder. I build AI systems and automation workflows that actually ship, including conversational agents, merchant tools, and growth infrastructure. Hands-on execution from problem to production. I spend most of my time turning ambiguous asks into working systems, experimenting quickly, and bridging strategy with implementation.

Location

Bengaluru

AI stack

langchain

langgraph

ollama

openai

Work experience

Senior Manager- AI Strategy at Razorpay, Sep 2025 - Present · 8 mos

Growth Engineer- Marketing at Razorpay, May 2025 - Sep 2025 · 5 mos, Bangalore Urban, Karnataka, India

Senior Manager- Growth Marketing at Razorpay, Nov 2024 - May 2025 · 7 mos, Bangalore Urban, Karnataka, India

Product Marketing Manager at Rizzle, Nov 2020 - Jan 2021 · 3 mos, Hyderabad, Telangana, India, • Delivered an end-to-end solution for re-designing the ads funnel for increasing the conversion rates • Managed & mentored in-house digital teams, leveraging team’s strength through engaging & effective team management • Worked with multiple stakeholders in a high-pressure environment and build positive team relationships • Lead all digital marketing programming efforts including key campaigns like app installs, engagement & traffic on Facebook, Google & affiliate networks • Measured, analyzed & reported performance of all app marketing campaigns using Google Analytics, Play Console, MMPs like Adjust & internal DB analytics tools • Independently managed quarterly media budgets of $1MM and prepare thorough & dynamic media plans while efficiently allocating budget to different sources based on performance • Worked closely with the Marketing Design team to ensure optimal content & creative assets performance

Assistant Marketing Manager at AGS Transact Technologies Ltd, Mar 2020 - Oct 2020 · 8 mos, Mumbai, Maharashtra, India, • Created and deployed brand visibility strategies across all social media platforms. • Conceptualized for the OEM product re-branding & building a launch roadmap • Managed key performance metrics (SEO & SEM) & evaluating on a weekly basis to improve outreach • Launched a fully optimized official B2B brand website, social media channels, Digital advertising & sponsored content with promotions to connect with new customers & distribution partners. • Digital Activation & promotion of Industry Connect Events • Developed UI & wireframes for landing pages & product teams • Executed & optimized Ad campaign for Product Launches, App Downloads, Brand awareness & Lead Generation over Facebook, Google Search & Display, Youtube, Instagram & Linkedin • Explored & developed mutual synergies with fintech organizations • Designed, tested & developed end-to-end lead-management CRM module with Freshworks

Ads Associate at Cognizant, Mar 2016 - Mar 2018 · 2 yrs 1 mo, Gurugram, Haryana, India, • Provided Ad solutions to small and mid-size companies over Search, Display, Shopping & Youtube • Optimized and monitored 200+ SEM campaigns for the clients across North America, UK & India • Lead campaigns for clients with an yearly budget ranging from USD $50,000- $80,000 • Met quarterly revenue and new business targets

Education

Master of Business Administration - MBA, Marketing, Indian Institute of Management Bodh Gaya

Bachelor of Technology - BTech, Inderprastha Engineering College