Headline

Founder, Annurya | Helping Founders Build Authority Through LinkedIn, Content & AI Visibility | Founder Positioning & Thought Leadership

About

I’m a Marketing Communications and Content Strategist with 15+ years of experience helping organizations turn business goals into clear, engaging and measurable communications. My work brings together content strategy, digital communications, brand storytelling, SEO and social media to help organizations build visibility, engage the right audiences and support business growth. I’ve worked across healthcare, recruitment, sports, professional services, financial content and early-stage businesses, developing communications for LinkedIn, websites, email, social platforms and other digital channels. Selected results include: • Increased LinkedIn impressions by 200% through storytelling-led content and audience campaigns • Contributed to a 3x increase in healthcare professional applications through recruitment communications • Helped increase website traffic by 60% YoY through content and SEO initiatives • Created 100+ short-form videos, reels and motion-content pieces • Generated 1,200+ votes in under five days through a LinkedIn engagement campaign • Led brand positioning and messaging projects for 5+ founders My areas of expertise include: • Marketing communications and campaign planning • Content strategy and editorial planning • Brand messaging, positioning and storytelling • Digital and social media communications • SEO content and website copy • LinkedIn and thought-leadership content • Email and newsletter content • Audience engagement, analytics and performance reporting • Short-form video and visual content • Cross-functional collaboration and project coordination I’m comfortable working across a range of marketing and communications tools, including HubSpot, Mailchimp, Google Analytics, Google Tag Manager, WordPress, Webflow, Google Ads, Meta Ads, LinkedIn Ads, Salesforce, Salesforce Marketing Cloud, Canva, Adobe tools, CapCut, SEMrush, SurferSEO, Asana, Jira, Trello, Notion, Meta Business Suite and Google Workspace. I’m currently based in India and open to relocating to Toronto and the Greater Toronto Area for Marketing Communications, Digital Communications, Content Marketing and Marketing Specialist opportunities.

Location

Bengaluru

AI stack

aistudio

antigravity

claude code

claude

codex

cursor

Work experience

Founder & Marketing Communications Strategist at Self-Employed, Sep 2025 - Present · 1 yr 2 mos, India, Founder and Marketing Communications Strategist helping organizations and professionals strengthen their digital presence through content strategy, brand messaging, storytelling and digital communications. • Develop marketing communication strategies across LinkedIn, social media, websites and email. • Build content pillars, editorial calendars and storytelling frameworks aligned with business objectives. • Develop brand positioning and messaging for founders and professional-service businesses. • Create SEO-driven content and digital campaigns designed to increase visibility, engagement and inbound opportunities. • Collaborate with clients and stakeholders to translate business objectives into clear, audience-focused communications. Selected results: • Supported brand positioning and messaging projects for 5+ founders • Delivered 3–5x increases in engagement across selected client campaigns • Supported 20+ inbound leads per month through content and digital marketing initiatives • Contributed to 40–60% increases in candidate applications through recruitment-focused communications

Social Media Manager | Content & Digital Communications at United Health Care Staffing, Jul 2024 - Sep 2025 · 1 yr 3 mos, India, Led social media, content and digital communications initiatives supporting healthcare recruitment, employer branding and audience engagement. • Developed storytelling-led content and recruitment campaigns across LinkedIn and social channels. • Created recruitment-focused content designed to attract and engage healthcare professionals. • Produced short-form videos, reels, carousels and visual content to increase reach and engagement. • Managed content planning, publishing and editorial coordination. • Collaborated with recruitment stakeholders to align communications with hiring priorities. • Used audience and platform analytics to evaluate content performance and refine campaigns. Selected result: Contributed to a 3x increase in healthcare professional applications through recruitment communications.

Senior Content Writer & Editor at 1BoxOffice, Sep 2023 - Apr 2024 · 8 mos, United States, Led content marketing and editorial initiatives supporting football ticketing, event sales and digital audience growth. • Developed editorial content and branded storytelling for sports audiences. • Managed content planning and editorial calendars across multiple content formats. • Coordinated a team of writers and maintained quality and consistency across published content. • Edited and optimized content for clarity, brand voice, SEO and audience engagement. • Collaborated with SEO and digital marketing teams to align content with search and commercial objectives. • Supported content initiatives that contributed to a 60% YoY increase in website traffic.

Content Writer | Business & Financial Content at OpenGrowth Hub, Nov 2022 - Jul 2024 · 1 yr 9 mos, India, Created research-driven content covering business, entrepreneurship, corporate finance and management. • Researched and produced long-form articles, thought-leadership pieces and business content. • Translated complex financial and business concepts into clear, accessible communications. • Worked with editorial requirements to maintain accuracy, consistency and quality. • Applied SEO and content best practices to improve discoverability and reader engagement. • Collaborated with editors and stakeholders throughout the content development process.

Freelance Content Strategist at Annurya, Jan 2007 - Jul 2024 · 17 yrs 7 mos, India, Freelance Content Strategist 2007 – Present Provide content strategy, marketing communications and brand messaging support to founders, early-stage businesses and organizations across multiple industries. • Develop SEO-optimized blogs, website copy, email sequences, newsletters, press releases and social content. • Build content pillars, messaging frameworks and editorial calendars around business and audience objectives. • Help founders translate their expertise into LinkedIn thought leadership and strategic visibility content. • Support brand positioning, messaging and digital communications initiatives from strategy through execution. • Manage multiple client projects, timelines and deliverables independently.

Education

Bachelor of Commerce - BCom, Business/Commerce, General, Dr. C. V. Raman University, Kota Bilaspur

12th, science, Colloge of Basic Sciences & Humanities