---
title: "Anurag Kumar - Account Director in India | Tal"
description: "Meet Anurag Kumar, Enterprise Account Director | Scaled ₹4L Retainer into a ₹3.05Cr Account | AdTech, Media & Digital Growth | DMA Echo Asia Award Winner | AI-led Account Intelligence based in India. AI stack includes notebooklm, openai, and Canva Magic Studio."
image: "https://tal.club/meet/anurag-kumar-25/share-image"
---

# Anurag Kumar on Tal

## Headline

Enterprise Account Director \| Scaled ₹4L Retainer into a ₹3\.05Cr Account \| AdTech, Media & Digital Growth \| DMA Echo Asia Award Winner \| AI\-led Account Intelligence

## About

I have spent 9 years trying to understand one thing: why some enterprise client relationships compound into multi\-crore partnerships while others flatline after the first contract\. That curiosity built my career\. It also built my instinct for knowing when a client relationship has untapped potential, when a stakeholder is not yet fully bought in, and when the relationship is ready to move from trusted vendor to genuine strategic partner\. As a Strategic Account Director, I acquire, protect, and scale enterprise accounts across AdTech, SaaS, IT Services, Pharma, Media, and Travel in India and international markets\. My operating model runs on Key Account Management \(KAM\), Go\-to\-Market \(GTM\) execution, Enterprise Sales, Account Expansion, Cross\-selling, Upselling, Contract Negotiation, and Client Success structured into one commercial system that converts initial contracts into long\-term Annual Recurring Revenue \(ARR\) and compounding Customer Lifetime Value \(CLV\)\. I also use AI across the full account lifecycle so the judgment work is never diluted by coordination\. Track record: • Converted a high\-potential enterprise relationship into ₹3\.05 Cr new business within two quarters through stakeholder mapping, solution\-led selling, and sharper account expansion\. • Currently manage a high\-value enterprise portfolio across Sun Pharma, Piramal Pharma, Accenture, South African Tourism, ICRA, and other strategic accounts across technology, pharma, media, travel, and enterprise services\. • Expanded a strategic travel\-sector account into a larger media\-led engagement by deepening stakeholder relationships and identifying the next commercial opportunity within the account\. • Unlocked ₹90L in incremental business from a complex app delivery program by improving delivery alignment, client confidence, and commercial follow\-through\. • Awarded the DMA Echo Asia Award for the Tata Ultra launch campaign across a challenging multi\-market brief\. My edge in 2026: I use AI systematically across the full account lifecycle: pre\-call research, stakeholder mapping, proposal and pitch development, QBR preparation, and GTM narrative building\. Most account managers spend that time on coordination\. I spend it on judgment\.

## Location

India

## AI stack

notebooklm

openai

Canva Magic Studio

ChatGPT

ChatGPT Images

## Work experience

Account Director at Runtime Solutions, Oct 2023 \- Present · 3 yrs, India, Driving enterprise client growth and digital solutions, fostering retention, revenue expansion, and long\-term partnerships while guiding high\-performing teams\. • Drove onboarding of 3 major clients in a quarter • Accelerated revenue via upsell and cross\-sell • Streamlined communication → 95% client satisfaction • Expanded channels across Mumbai, Delhi & UAE → 38% revenue growth, 5\+ partnerships • Delivered 10\+ projects on time → ₹1\.8 CR, 25% improved efficiency • Mitigated a 6\-month project delay to 2 months

Senior Account Manager, India at Eskimi, Sep 2022 \- Oct 2023 · 1 yr 2 mos, India, Optimized programmatic AdTech campaigns across India, Bangladesh, and UAE, securing high\-profile clients and driving revenue growth through data\-driven strategies and innovative solutions\. • Crafted programmatic media plans for clients like Birla White, Hiranandani, and Durex • Re\-activated dormant accounts, achieving 28% revenue growth in 3 months • Streamlined onboarding and CRM processes, reducing time by 25% • Delivered compliant campaigns during platform restrictions, pivoting strategies effectively • Partnered with premium platforms, increasing ad spends by 30% and surpassing $30,000 quarterly targets • Executed campaigns achieving 81 lakh\+ unique reach, improving client performance by 110%

Account Manager at One Impression, Jul 2022 \- Sep 2022 · 3 mos, Kolkata, West Bengal, India, Implemented influencer marketing campaigns for FMCG and lifestyle brands, coordinating creators, clients, and internal teams to deliver high\-impact content and maximize ROI efficiently\. • Executed influencer\-led campaigns, delivering 15 videos within 2 months under tight timelines • Strategized and set up campaigns to meet marketing objectives and optimize ROI • Coordinated end\-to\-end communication between clients, internal creative teams, and external talent • Negotiated budget\-efficient deals via barter and hybrid collaboration models, reducing campaign costs by 40% • Ensured brand alignment across all creator deliverables and campaign timelines

Digital & Innovations Lead at Runtime Solutions, Mar 2021 \- Jun 2022 · 1 yr 4 mos, Mumbai, Maharashtra, India, Developed innovative digital strategies and solutions across BFSI, Pharma, Auto, Real Estate, and Lifestyle sectors, partnering with CXOs, product leads, and creative teams to enhance client engagement and ROI\. • Crafted and implemented creative digital strategies for enterprise clients across multiple industries • Collaborated with tech and creative teams to launch websites, campaign assets, and customer experience interfaces • Executed virtual walkthrough and remote selling solutions for global pharma clients during COVID • Identified digital gaps to facilitate upsell opportunities and strengthen account growth • Defined KPIs with CXOs and product leads to measure engagement and campaign ROI

Digital and Innovation marketing manager at Runtime Solutions, Apr 2019 \- Jun 2021 · 2 yrs 3 mos, Mumbai Area, India, Implemented digital marketing and innovation initiatives across client portfolios, integrating tech solutions and creative campaigns to drive brand visibility, engagement, and long\-term client value\. • Delivered digital strategies to enhance online presence for BFSI, Pharma, Auto, Real Estate, and Lifestyle sectors • Facilitated project\-level upsells by proposing innovative tech and creative initiatives • Strengthened client relationships to enable recurring revenue and strategic growth • Collaborated with internal teams to implement digital marketing and web/app development solutions • Supported CXOs and product leads in KPI alignment and campaign performance tracking

Digital Marketing Executive at Runtime Solutions, Nov 2017 \- Apr 2019 · 1 yr 6 mos, Mumbai Area, India, Executed digital campaigns and customer experience solutions across sectors, optimizing performance and ensuring client satisfaction through precise campaign delivery and innovative solutions\. • Assisted in launching digital marketing campaigns and web solutions • Monitored performance metrics and provided actionable insights for client projects • Supported creative and technical teams to enhance campaign execution • Improved customer engagement and satisfaction through targeted strategies • Contributed to client lifecycle growth and campaign reporting

Internship at Response India Pvt Ltd, May 2017 \- Jun 2017 · 2 mos, Kolkata, Contributed to a campaign promoting food tourism in West Bengal, combining research, strategy, and creative execution to enhance regional visibility and engagement\. • Supported campaign strategy for promoting food tourism in West Bengal • Conducted research on regional culinary trends and target audiences • Assisted in content creation and promotional material development • Helped optimize campaign outreach for better audience engagement • Collaborated with team members to execute project objectives efficiently

## Education

Post graduation in integrated marketing communication, Advertising, St\. Xavier's College \(Autonomous\), Kolkata

[View the original profile](https://tal.club/meet/anurag-kumar-25)

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