---
title: "Anurag Kumar - Digital Marketing Principal in Bangalore Urban | Tal"
description: "Meet Anurag Kumar, Marketing Analytics Principal | Data Analytics | Data-Driven Growth Strategy based in Bangalore Urban. AI stack includes claude, gemini, and notebooklm."
image: "https://tal.club/meet/anurag-kumar-19/share-image"
---

# Anurag Kumar on Tal

## Headline

Marketing Analytics Principal \| Data Analytics \| Data\-Driven Growth Strategy

## About

Data\-Driven Product & Marketing Analyst with 4 years of experience transforming raw data into strategic growth\. I specialize in bridging the gap between technical analytics and business development, with a proven track record in optimizing marketing campaigns and improving pipeline quality\.

## Location

Bangalore Urban

## AI stack

claude

gemini

notebooklm

notion

## Work experience

Digital Marketing Principal at HighRadius, Jan 2026 \- Jun 2026 · 6 mos, Hyderabad, Telangana, India, \- Led end\-to\-end Google Ads campaigns to drive pipeline for HighRadius Payments Solutions\. \- Managed a $50K/month budget, achieving a 50% uplift in click\-through rate \(CTR\)—increasing from 2% to 3%—by analyzing keyword intent and negative keyword mapping\. \- Drove a 44% reduction in CPA \(from 18K to 10K\) by partnering with product marketing to design data\-backed, high\-converting landing pages based on historical performance analysis\. \- Received, cleaned, and consolidated data from Google Ads, Google Analytics, and Snowflake using SQL to deliver a full\-funnel \(Spends → Traffic → CPA\) SEM/PPC dashboard providing the actionable insights needed to drive performance and increase growth\.

Senior Analyst \- Digital Marketing at HighRadius, Jan 2024 \- Jan 2026 · 2 yrs 1 mo, On\-site, \- Developed a full\-funnel SEO dashboard \(Traffic → Form Fills → MQLs\) with product\-level splits to identify performance fluctuations\. \- Analyzed traffic\-to\-conversion data to pinpoint non\-converting pages, enabling the Content team to update and optimize under\-performing sections\. \- Achieved 100% of MQL targets by identifying low\-ranked pages with growth potential and prioritizing them for optimization\.

Analyst \- Digital Marketing at HighRadius, Jul 2022 \- Dec 2023 · 1 yr 6 mos, On\-site, \- Collaborated with the Data Warehouse team to create a Snowflake database with over 1 million rows, leveraging SQL scripts to consolidate data and build a reporting structure that provided stakeholders with full visibility\. \- Served as the dedicated analyst for operations and reporting, dedicating 50% of bandwidth to executing urgent, ad\-hoc analysis that resolved bottlenecks\. \- Optimized hourly agent shifts by replacing intuition\-based staffing with a data\-backed roster, increasing resource utilization by 30% and ensuring 100% coverage during peak traffic\. \- Identified high\-intent Organic and SEM traffic strategies for Live Chat, leveraging data insights to align agent resources with top\-performing sources and fuel a 176% YoY surge in Sales Qualified Leads\. \- Analyzed website conversion data to identify 4x higher intent on product pages, resulting in a restructured team model\. This pivot enabled us to boost weekly conversations by 30%\.

## Education

Bachelor of Technology \- BTech, Electrical and Electronics Engineering, KIIT \- Kalinga Institute of Industrial Technology

Loyola School Jamshedpur

[View the original profile](https://tal.club/meet/anurag-kumar-19)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/anurag-kumar-19#person",
      "name": "Anurag Kumar",
      "url": "https://tal.club/meet/anurag-kumar-19",
      "image": "https://tal.club/meet/anurag-kumar-19/profile-photo.jpg",
      "description": "Meet Anurag Kumar, Marketing Analytics Principal | Data Analytics | Data-Driven Growth Strategy based in Bangalore Urban. AI stack includes claude, gemini, and notebooklm.",
      "jobTitle": "Digital Marketing Principal",
      "worksFor": {
        "@type": "Organization",
        "name": "HighRadius"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Digital Marketing Principal"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bangalore Urban"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "KIIT - Kalinga Institute of Industrial Technology"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Loyola School Jamshedpur"
        }
      ],
      "knowsAbout": [
        "claude",
        "gemini",
        "notebooklm",
        "notion"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/anurag-kumar-19#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/anurag-kumar-19#webpage",
      "url": "https://tal.club/meet/anurag-kumar-19",
      "name": "Anurag Kumar on Tal",
      "description": "Meet Anurag Kumar, Marketing Analytics Principal | Data Analytics | Data-Driven Growth Strategy based in Bangalore Urban. AI stack includes claude, gemini, and notebooklm.",
      "dateModified": "2026-09-08T11:52:39.052Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/anurag-kumar-19#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/anurag-kumar-19/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/anurag-kumar-19/profile-photo.jpg",
        "caption": "Anurag Kumar profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```