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Anurag Kumar

Marketing Analytics Principal | Data Analytics | Data-Driven Growth Strategy

Bangalore Urban

3+ years of work experience

HighRadius
Jan 20266 mosJun 2026

Hyderabad, Telangana, India

- Led end-to-end Google Ads campaigns to drive pipeline for HighRadius Payments Solutions. - Managed a $50K/month budget, achieving a 50% uplift in click-through rate (CTR)—increasing from 2% to 3%—by analyzing keyword intent and negative keyword mapping. - Drove a 44% reduction in CPA (from 18K to 10K) by partnering with product marketing to design data-backed, high-converting landing pages based on historical performance analysis. - Received, cleaned, and consolidated data from Google Ads, Google Analytics, and Snowflake using SQL to deliver a full-funnel (Spends → Traffic → CPA) SEM/PPC dashboard providing the actionable insights needed to drive performance and increase growth.
HighRadius
Jan 20242 yrs 1 moJan 2026

On-site

- Developed a full-funnel SEO dashboard (Traffic → Form Fills → MQLs) with product-level splits to identify performance fluctuations. - Analyzed traffic-to-conversion data to pinpoint non-converting pages, enabling the Content team to update and optimize under-performing sections. - Achieved 100% of MQL targets by identifying low-ranked pages with growth potential and prioritizing them for optimization.
HighRadius
Jul 20221 yr 6 mosDec 2023

On-site

- Collaborated with the Data Warehouse team to create a Snowflake database with over 1 million rows, leveraging SQL scripts to consolidate data and build a reporting structure that provided stakeholders with full visibility. - Served as the dedicated analyst for operations and reporting, dedicating 50% of bandwidth to executing urgent, ad-hoc analysis that resolved bottlenecks. - Optimized hourly agent shifts by replacing intuition-based staffing with a data-backed roster, increasing resource utilization by 30% and ensuring 100% coverage during peak traffic. - Identified high-intent Organic and SEM traffic strategies for Live Chat, leveraging data insights to align agent resources with top-performing sources and fuel a 176% YoY surge in Sales Qualified Leads. - Analyzed website conversion data to identify 4x higher intent on product pages, resulting in a restructured team model. This pivot enabled us to boost weekly conversations by 30%.

Anurag’s AI Stack

claude
claude
gemini
gemini
notebooklm
notebooklm
notion
notion

Education

KIIT - Kalinga Institute of Industrial Technology

Bachelor of Technology - BTech, Electrical and Electronics Engineering

KIIT - Kalinga Institute of Industrial Technology

20184 yrs2022
Loyola School Jamshedpur

Loyola School Jamshedpur

200513 yrs2018

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Headline

Marketing Analytics Principal | Data Analytics | Data-Driven Growth Strategy

About

Data-Driven Product & Marketing Analyst with 4 years of experience transforming raw data into strategic growth. I specialize in bridging the gap between technical analytics and business development, with a proven track record in optimizing marketing campaigns and improving pipeline quality.

Location

Bangalore Urban

AI stack

claude

gemini

notebooklm

notion

Work experience

Digital Marketing Principal at HighRadius, Jan 2026 - Jun 2026 · 6 mos, Hyderabad, Telangana, India, - Led end-to-end Google Ads campaigns to drive pipeline for HighRadius Payments Solutions. - Managed a $50K/month budget, achieving a 50% uplift in click-through rate (CTR)—increasing from 2% to 3%—by analyzing keyword intent and negative keyword mapping. - Drove a 44% reduction in CPA (from 18K to 10K) by partnering with product marketing to design data-backed, high-converting landing pages based on historical performance analysis. - Received, cleaned, and consolidated data from Google Ads, Google Analytics, and Snowflake using SQL to deliver a full-funnel (Spends → Traffic → CPA) SEM/PPC dashboard providing the actionable insights needed to drive performance and increase growth.

Senior Analyst - Digital Marketing at HighRadius, Jan 2024 - Jan 2026 · 2 yrs 1 mo, On-site, - Developed a full-funnel SEO dashboard (Traffic → Form Fills → MQLs) with product-level splits to identify performance fluctuations. - Analyzed traffic-to-conversion data to pinpoint non-converting pages, enabling the Content team to update and optimize under-performing sections. - Achieved 100% of MQL targets by identifying low-ranked pages with growth potential and prioritizing them for optimization.

Analyst - Digital Marketing at HighRadius, Jul 2022 - Dec 2023 · 1 yr 6 mos, On-site, - Collaborated with the Data Warehouse team to create a Snowflake database with over 1 million rows, leveraging SQL scripts to consolidate data and build a reporting structure that provided stakeholders with full visibility. - Served as the dedicated analyst for operations and reporting, dedicating 50% of bandwidth to executing urgent, ad-hoc analysis that resolved bottlenecks. - Optimized hourly agent shifts by replacing intuition-based staffing with a data-backed roster, increasing resource utilization by 30% and ensuring 100% coverage during peak traffic. - Identified high-intent Organic and SEM traffic strategies for Live Chat, leveraging data insights to align agent resources with top-performing sources and fuel a 176% YoY surge in Sales Qualified Leads. - Analyzed website conversion data to identify 4x higher intent on product pages, resulting in a restructured team model. This pivot enabled us to boost weekly conversations by 30%.

Education

Bachelor of Technology - BTech, Electrical and Electronics Engineering, KIIT - Kalinga Institute of Industrial Technology

Loyola School Jamshedpur