---
title: "Anurag Khandelwal - Head - Online Business in Noida | Tal"
description: "Meet Anurag Khandelwal, Head - Online Business at Blue Tea | Flipkart | MICA 2021-23 | Dainik Bhaskar Scholarship for Academic Excellence based in Noida."
image: "https://tal.club/meet/anurag-khandelwal-1/share-image"
---

# Anurag Khandelwal on Tal

## Headline

Head \- Online Business at Blue Tea \| Flipkart \| MICA 2021\-23 \| Dainik Bhaskar Scholarship for Academic Excellence

## About

Grounded in experiences at Flipkart, HappyLocate, and enriched by learning at MICA Ahmedabad, I blend innovative marketing with strategic acumen to foster brand connections and growth\. Passionate about crafting compelling narratives, I thrive on teamwork and continuous improvement\. Let's connect and share stories, fostering professional growth and meaningful impacts together\.

## Location

Noida

## Work experience

Head \- Online Business at Blue Tea India, Jul 2024 \- Present · 2 yrs 3 mos, Noida, Uttar Pradesh, India

Assistant Brand Manager Marketing at Flipkart, Jan 2024 \- Jul 2024 · 7 mos, \*Led PR for Flipkart’s recent wedding campaigns with influencers, MEME pages and publishing houses \*Crafting a content playbook by analyzing the best content practices of leading companies in the industry, incorporating their insights into our long\-term content strategy

Assistant Category Manager \- Sell \- Flipkart Lifestyle at Flipkart, Jun 2023 \- Dec 2023 · 7 mos, \*Managed planning, pricing, and merchandising for Men's Fashion sell\-side, achieving peak 28% effective discounting and optimizing 50,000 SKUs \*Successfully controlled burn, maintaining the peak below 3% of GMV while driving incremental ROI in the combat portfolio \*Led critical\-hour tracking during Big Billion Days, rectified vendor anomalies, and increased transacting styles by 25% to boost collection\-led sales via trend identification

Flintern \- Summer Internship Program at Flipkart, Apr 2022 \- Jun 2022 · 3 mos, Bengaluru, Karnataka, India, \*Developed an in\-depth customer understanding by studying platforms & media consumption of a specific segment and created three key personas that make the most sense for the Brand's exponential adoption \*Audited various interviews and found insights pivotal for the brand strategy project \*Learned the technique of designing salient brand strategies and the science behind coming up with brand names and concept boards \*Finalised the brand name of the platform and pushed concept boards for testing so that the Brand's attributes, tonality, and pillars could be confidently locked \*Learned how virality can be decentralised to followers and used in various use cases \*Virality driven GTM plan was suggested along with the engagement plan so that partner brands can leverage the massive reach of Flipkart's various digital assets \*Worked with stakeholders across teams to ensure that the specifics of various plans are delivered smoothly \*Designed Individual GTM plans for Twitter spaces and web communities \*Onboarded an agency that has capabilities of managing web3 projects and managing long\-term marketing plans \*Explored opportunities with Google Web stories and how their untapped potential can benefit various verticals at Flipkart

Senior Manager at HappyLocate, Feb 2018 \- Jul 2020 · 2 y 5 mo, Bengaluru, Everything Marketing, Tech and Product

## Education

PGDM, Marketing, MICA \| The School of Ideas

Bachelor of Management Studies, Marketing/Marketing Management, General, Galgotias university

[View the original profile](https://tal.club/meet/anurag-khandelwal-1)

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