Headline

Design Manager | Ex- Xiaomi India, Lyve Global, Omi Guide, Royal Brothers | Freelance Graphic Designer, Illustrator & Digital Art Expert | Gen AI Artist

About

With over five years of experience as a Visual Lead and Graphic Design Manager, I specialize in creative design, branding, and strategic marketing, crafting compelling visual narratives that strengthen brand identity. Proficient in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, InDesign) and digital illustration, I also leverage cutting-edge Generative AI tools like Midjourney, Eleven Labs, Runway ML, Stable Diffusion, and Suno to enhance design efficiency and storytelling. My expertise spans UI/UX design, motion graphics, packaging design, digital advertising, and social media creatives, ensuring a seamless brand experience across multiple platforms. Skilled in cross-functional collaboration, team leadership, project management, and design strategy, I drive creative innovation while optimizing workflows for efficiency. I develop design solutions that enhance engagement and business growth by analyzing performance metrics, consumer trends, and marketing insights. Passionate about pushing creative boundaries, I excel in art direction, visual storytelling, brand identity development, and creative problem-solving. I thrive in fast-paced environments and am committed to delivering high-impact, data-driven designs that resonate with audiences and achieve business objectives.

Location

Bengaluru

AI stack

antigravity

claude

elevenlabs

gemini

hugging face

midjourney

Work experience

Visual Design- Deputy Manager at DriveX, Sep 2024 - Present · 2 yrs 2 mos, Bengaluru, Karnataka, India, At DriveX, I bring ideas to life through impactful design and cohesive branding strategies. My role involves: - Branding & Campaigns: Designing and executing comprehensive ATL and BTL campaigns to elevate brand presence. - Design Consistency: Ensuring uniform design standards across COCO (Company Owned, Company Operated) and FOFO (Franchise Owned, Franchise Operated) formats. - Digital Advertising: Crafting attention-grabbing digital ads to engage diverse audiences. - Social Media Creativity: Developing visually appealing and engaging social media content to enhance our online presence. - Office Branding: Creating innovative designs to bring the DriveX brand into our workspaces.

Visual Lead at Lyve Global, Apr 2024 - Aug 2024 · 5 mos, Bengaluru, Karnataka, India, - I am responsible for creating visually appealing and engaging graphics for various social media platforms to promote Lyve Global's brand, SaaS tech products and solutions, ensuring consistency and effectiveness across different channels. - Building a pipeline of motion graphics, explainer video and creative videos for social media. - Crafting branded assets for the in-house podcast segment across social media – Lyve Talks. - Developing landing pages and revamping the existing website UI to ensure a cleaner UX for the end user. - Creating visually compelling presentations to effectively communicate Lyve Global's value proposition, goals, and achievements to potential investors, partners, or clients, securing partnerships, funding, or business opportunities. - Making captivating branded and marketing materials for both digital and offline media that reflect Lyve Global's brand identity.

Senior Visual Designer at Xiaomi India, Jul 2023 - Mar 2024 · 9 mos, Bengaluru, Karnataka, India, - Overseeing all design projects, from conception to delivery - Designing original pieces, including illustrations and infographics - Review junior designers’ work to ensure high quality - Applied and introduced the usage of GenAI to team.

Visual Designer at Xiaomi India, Nov 2021 - Jun 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, - Created a comprehensive style guide that standardized the design and branding of all company materials. - Developed a range of marketing materials, including Key Visuals, Preheat Assets, and Launch Keynote Assets, resulting in improved customer engagement. - Utilized a variety of software to create high-quality visuals, including Adobe Photoshop, After Effects, and Illustrator - Created a series of assets for products that increased customer understanding of complex concepts yielding 23% CTR in Amazon. - Collaborated with cross-functional teams to ensure designs met business objectives

Illustrator and Graphic Designer at OMI, May 2021 - Oct 2021 · 6 mos, Bengaluru, Karnataka, India, - Collaborated with graphic designers, copywriters, and other stakeholders to create effective ad campaigns - Collaborated with the marketing team to launch a successful digital marketing campaign that increased app traffic. - Utilized digital painting techniques to create daily comics for social media engagement - Developed creative solutions to complex design challenges - Created a comprehensive style guide that improved the consistency of the company’s branding across all channels

Jr. Visual Designer at Royal Brothers, Oct 2019 - Sep 2020 · 1 yr, Greater Bengaluru Area, - Developed XD and XD assets for a app that achieved a consistent visual style across all platforms - Optimized images and videos for web and mobile to ensure fast loading times and a good user experience - Created meaningful visual metaphors and icons to improve user experience - Collaborated with cross-functional teams to create design solutions that meet business goals and user needs

Graphic Design Intern at Royal Brothers, Jul 2019 - Sep 2019 · 3 mos, Greater Bengaluru Area

Education

Bachelor of Technology, Computer Science, Jalpaiguri government engineering college

Diploma, Computer Science and Technology, Elitte institute of engineering and Management

Public links

cartooneast.in: https://cartooneast.in/