Headline

Building Enterprise SaaS Products that Create New Markets | Principal Product Manager | AI | Platform Strategy | IIM Bangalore

About

From standing awkwardly in rural Karnataka kirana stores—armed with nothing but a prototype app and zero local language skills—to helping Fortune 500 CXOs make multi-million-dollar workforce planning decisions—I’ve come a long way in product management. My journey began at EdgeVerve, where I first discovered what product management really meant—not just writing specs, but the art of uncovering unmet needs, connecting dots, and rallying teams around shared outcomes. I worked on an FMCG distribution ERP and built a mobile ordering app for Indian kirana stores, often on the field with users, learning by doing (and mostly miming). The real inflection point came with Whatfix. I joined when the ARR was around $2M, serving mostly SMBs. By the time I moved on, we had scaled to $80M+ ARR, partnered with enterprise and Fortune 500 clients, and built a product that was embedded in workflows across 60+ countries. Over 6.5 years, I evolved from a Product Manager to Associate Director, navigating a maze of growth-stage chaos—customer escalations, architectural pivots, pricing decisions, leadership alignments, and hiring. I said No more often than Yes and wrote more PRDs than I can count—but I also built things that made users smile. Today, I’m building a first-of-its-kind Total Compensation & Benefits (TCB) product in the HR Tech space. It’s a strategic layer that sits above HRIS, ATS, payroll, and equity platforms, designed to help CXOs make smarter, faster decisions across workforce planning, merit cycles, and comp budgeting. It’s a new category, a complex problem space, and I’m loving every second of it. Outside of work, I’m a travel obsessive - I’ve visited 32 countries and counting. My currency collection is a story in itself: 450+ unique banknotes from across all 190 UN-recognized nations. You could say I collect stories in paper form. And yes, I still plan all my holidays using a DFV (Desirable-Feasible-Viable) framework - because some habits die hard. What’s next for me? Maybe I finally finish the book I started in 2017. Maybe I step foot on Antarctica (the 7th continent still eludes me). Maybe I build a product that changes how we think about compensation altogether. Until then—if you want to jam on B2B SaaS, product strategy, or travel hacks—I’m just a message away.

Location

Greater Bengaluru Area

AI stack

claude code

claude

gemini

lovable

Work experience

Principal Product Manager at Nexthink, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Built one of Nexthink's fastest adopted AI capabilities by transforming Digital Adoption technology into an AI Governance experience that intelligently redirects employees from unsanctioned AI tools to organization-approved AI assistants through contextual in-app guidance. Adopted by 30+ enterprise customers within one month of launch.

Lead Product Manager at Sequoia, Dec 2024 - Aug 2025 · 9 mos, Bengaluru, Karnataka, India, Sequoia is modernizing compensation and benefits to help companies unlock a People Advantage. With Sequoia, employers can retain and attract the best talent in all markets, local and worldwide, and get the most out of their total people investment. ​

Associate Director Product Management at Whatfix, Jan 2023 - Nov 2024 · 1 yr 11 mos, Bengaluru, Played a key role in evolving Whatfix from a guided walkthrough product into a broader Digital Adoption Platform, leading platform modernization and low-code product packaging through the Whatfix Studio initiative.

Lead Product Manager at Whatfix, Jan 2021 - Dec 2022 · 2 yrs, Bengaluru, Karnataka, India, Building Whatfix 2.0. A zero code content creation platform that authors can use to create engaging in-app experiences seamlessly.

Senior Product Manager at Whatfix, Jan 2020 - Dec 2020 · 1 yr, Bengaluru Area, India, Whatfix provides contextual, interactive, real-time, and autonomous digital guidance to increase customer adoption and retention of any application, and significantly reduce support and training costs. Whatfix was also recently recognized by Gartner as a Digital Adoption Platform Leader & Deloitte as leader in Learning in the flow of Work. We are a Series C stage company backed by Sequoia, Cisco Investments, EightRoads etc & with offices in San Jose, Atlanta, Bangalore, London, Melbourne.

Product Manager at Whatfix, May 2018 - Dec 2019 · 1 y 7 mo, Bengaluru

Product Manager at EdgeVerve, Nov 2017 - Apr 2018 · 6 mos, Bengaluru Area, India, Product Name: PROCURE EDGE™ (Indirect Procurement) 1. Owned the new Tail Spend Management business app 2. DFV analysis of the Product 3. Leveraged Infosys NIA™ platform for NLP 4. Efficiency Improvement of 20%, Cost Reduction by 25% for anchor client

Product Manager at EdgeVerve, Nov 2015 - Oct 2017 · 2 yrs, Bengaluru Area, India, Product Name: TRADE EDGE™ (FMCG Distribution) 1. Responsible for DMS (Distribution Management System); Lite weight ERP system for FMCG Distributors 2. Released 4 major versions with 15+ new features 3. Onboarded 100+ new distributors across 3 countries and 5 new distributors in new territory 4. Conceptualized Kirana Connect™- mobile ordering app for small retailers unserved by distributors 5. POC for Master Data Harmonization to map POS Data with Nielsen data for a major FMCG company

Product Manager at EdgeVerve, May 2015 - Oct 2015 · 6 mos, Bengaluru Area, India, Product Name : INTERACT EDGE™ (e-commerce) 1. Responsible for market need analysis, requirements gathering and 3rd party services integration for an e-commerce portal for SME's 2. Successfully integrated Partner Ecosystem (Payment Gateways and 3PL providers) for our Product, 2 payment gateway integration and 2 logistics provider integrations 3. Released the MVP in 3 months 4. Assisted the team for updating Product Collaterals i.e. Release Notes, User Manual and Marketing Brochure

Summer Intern at IBM, May 2014 - Jul 2014 · 3 mos, Bengaluru Area, India, 1. Devised and Strategized the Implementation of setting up a Global Training Centre (GTC) for training the field workers at the FMCG clients manufacturing locations 2. Market research and Business Development Opportunity: Authored a Consumer Packaged Goods Industry Whitepaper that discussed and identified the trends and challenges of the industry, presented the new business opportunities to the Business head

Education

Master of Business Administration, General Management, Indian Institute of Management Bangalore

Master of Business Administration (M.B.A.), Marketing, Consulting, Project Management, University College Dublin

B.Tech, Electronics and Instrumentation Engineering, NIT ROURKELA

Public links

youtube.com: https://youtube.com/@bugsandbanter

builtbyanuraag.lovable.app: https://builtbyanuraag.lovable.app/