Headline

D2C Product Owner || Transforming Business Concepts into Shippable Features || Poet

About

Anupama Krishnan: A Poet's Soul with a Product Manager's Mindset E-commerce Implementation Product Owner | Driving Seamless Online Experiences for B2B and B2C With over 15 years of robust experience in the IT industry, spanning multinational corporations and startup environments, I possess a rare combination of business acumen and creative zeal. My expertise lies in converting customer requirements into tangible backlogs, skillfully prioritizing and maintaining product roadmaps, and successfully implementing e-commerce solutions for diverse B2B and B2C clientele. Additionally, I excel in conducting customer interviews and formulating strategic release plans. Areas of expertise: E-commerce implementations, product roadmap, and product life cycle management, business solutioning, requirement management, stakeholder and client management, and client satisfaction. I thrive in an agile methodology, requiring effective communication with engineering, design, and other cross-functional teams to refine product features and user experience. Prioritizing backlogs, balancing priorities, documenting user stories, BRDs, and resolving conflicts are part of my typical day. Other skills: Digital Marketing, Data and Analytics, Team Management, and Establishing culture and value. I have worked with vtex, workarea, kibo, magento, oracle apps ERP, sweft, and other SAAS products. I am passionate about various topics, including Books, Literature, Philosophy, Women Empowerment, Women in Technology, Emotional Intelligence, and Leadership, among others.

Location

Bengaluru

AI stack

claude

gemini

openai

Work experience

Product Owner at Experian Consumer Services, Apr 2025 - Present · 1 yr 7 mos, India, Product owner for subscription and memership management

Product Manager at Trika Technologies, Dec 2017 - Jun 2025 · 7 yrs 7 mos, Responsible for customer interviews, requirement gathering, sprint planning, release management, and the successful launch of clients' businesses on VTEX, Workarea, and other e-commerce platforms for both B2B and B2C clients Roles and Responsibilities • Requirements Gathering: Collaborating with stakeholders to gather and prioritize product requirements based on customer feedback and business objectives. • Functional Solutioning: Leading projects and assisting clients in achieving their goals by identifying implementation approach of the ecommerce platform to address business needs by acting as ecommerce expert and solution architect • Cross-Functional Collaboration: Working closely with engineering, design, marketing, and sales teams to ensure successful product development and launch • Product Development: Overseeing the end-to-end product development process, from ideation and design to testing and launch • Stakeholder Communication: Effectively communicating product updates, progress, and future plans to internal and external stakeholders. • UAT and Product Launch: Planning and executing UAT and product launches, including coordinating with clients, partners and 3rd party vendors. • Customer Feedback and Support: Gathering customer feedback, addressing user concerns, and providing support to ensure customer satisfaction. • Agile Methodology: Working in an agile development environment, conducting sprints, and prioritizing tasks based on business value and customer needs.

Product Manager at Echidna, Apr 2015 - Dec 2017 · 2 yrs 9 mos, Bangaon, West Bengal, India, Responsible for the strategy, road map and feature definition for the flagship product for Echidna called Empower. Empower is a reporting and analytics solution that provides accurate and up to date data on the business performance on different key metrics across various aspects of a business and there by enable business to take data driven decisions to streamline Marketing, Sales, Inventory management etc for better ROI. Empower provides information across various spectrum of customer touchpoints for an ecommerce company like website, marketplaces, social media etc. Roles and Responsibilities • Handling and integrating large volumes of data from various sources and automating creation of reports on the data as per specifications. • Understanding business requests from customer senior leadership and delivering insights from the data • Understand business requirements & Carry out independent adhoc analysis and present the findings to clients • Build deep understanding of the Business and Systems • Driving automation in analytics processes

Senior Consultant at Accenture Technology Solutions, Sep 2006 - Apr 2014 · 7 yrs 8 mos, Bangalore, Oracle Apps techno-functional consultant with experience in the end-to-end software development life cycle Roles and Responsibilities • Requirement Gathering: Collaborate with business stakeholders to gather and document business requirements for Oracle Apps modules. • Solution Design: Analyze business processes and design Oracle Apps solutions that meet business needs and align with best practices. • Configuration and Customization: Configure Oracle Apps modules based on business requirements and implement customizations when needed. - • Functional Testing: Conduct functional testing of Oracle Apps modules to ensure proper functionality and alignment with business requirements. • Support and Troubleshooting: Provide ongoing support to end-users, investigate and resolve issues, and troubleshoot any system-related problems. • Data Migration: Plan and execute data migration activities when implementing Oracle Apps or upgrading to new versions Notable Clients: AT&T, Motorola, Telenor, Avis Car Rental etc

Education

Product Management, Product Management, Indian School of Business

Executive MBA in Sales and Marketing, (EMPSM-01), Sales And Marketing, Indian Institute of Management, Lucknow