Headline

Product Designer

Location

Saket

AI stack

antigravity

claude

cursor

lovable

openai

Figma Make

Work experience

User Experience Designer at GyanDhan, Jul 2024 - Sep 2026 · 2 yrs 3 mos, Delhi, India, Integrated a call option on the loan eligibility page, reducing non-responding customers and increasing engaged users for counselors, which improved overall loan collection. Designed and launched college selection resources, resulting in a 40% increase in user engagement and providing valuable support to loan applicants. Conducted research and user interviews to reframe terms for "course" and "degree" to better align with Indian students’ language and understanding. Developed a user journey for applicants without offer letters using the MECE (Mutually Exclusive, Collectively Exhaustive) methodology to ensure all applicant scenarios were addressed without overlap or omission, increasing first-page conversion by 5% through enhanced engagement (stimulation) and trust-building (dependability). Created an automated loan application journey, enabling users to reach the Bank WIP stage without ELC intervention, reducing average time from 42 hours 44 minutes to 29 hours. Projects Owned: University Compare Tool (In Process) Customized Forms and Output for No Admit Users Auto Loan Application Journey

UI UX Designer at Woggles, Jun 2023 - Jul 2024 · 1 y 1 mo, Udaipur, Rajasthan, India, Collaborated with product managers and the marketing team to develop and continuously enhance an e-commerce website for both mobile and desktop, focusing on improving UI/UX for better user experience and higher conversion rates. Worked closely with the marketing team to create Meta Ads and update the website in alignment with ongoing campaigns. Designed seasonal and festive campaigns, including visual assets for the website and collateral for online marketing. Integrated Freecharge, Snapmint, and Flipkart Super Coins into the checkout UI, resulting in a 20% increase in prepaid transactions. Coordinated with developers and stakeholders to ensure smooth handoffs and efficient development processesess.

Assistant Design Manager at KidsChaupal, Jul 2021 - Jun 2023 · 2 yrs, Delhi, India

Craft Assistant at Delhi Press, Feb 2020 - Mar 2021 · 1 yr 2 mos, Vaishali Delhi

Graduation project Internship at GOEL EXPORTS, Dec 2018 - Apr 2019 · 5 mos, Delhi, India

Education

Bachelor's of Design, Accessories, National Institute of Fashion Technology Delhi

Public links

verma15anupam.wixstudio.com: https://verma15anupam.wixstudio.com/portfolio