Headline

Founder OREN | Ex Lenskart, Dentsu, KMBL | Integrated Marketing Specialist | Top 40Under40 Marketers 2025 (AR)| 2023 (BW)| 2021(SS), 2019(AR)

About

A strategic Change Agent, Brand Futurist and Media Marketing Specialist with a decade of Marketing, Media and Branding experience. Passionate about managing ATL, BTL and Digital Media for brands across categories. Recognized for empowering brands to engage, delight and impact audiences and enabling brand value, market share and revenue enhancement. Leveraging creativity and tech-savviness to deliver effective and innovative 360 degree campaigns that are data driven with performance tracking and insightful analysis as well as better understand consumers and improve conversions. Experienced in managing traditional, unconventional and digital businesses in terms of media planning and buying as well as developing and driving strategy for various brands. Effective in managing media channels and communications activities, developing, integrating & implementing media marketing and PR activities and ensuring optimum positioning of brands and organizations. Media and Communication Campaigns executed ✔ATL: Television, Radio, Print Media ✔BTL: Outdoor Advertising, Direct Mail, In-Store, Brand Activation, Sponsorships ✔Digital Marketing: Display, Social Media, Content & Branded Content, Analytics ✔OOH: Billboards, Advertising Posters | Walls | Bus & Rail Media | Specialty Signage, Digital, Mobile Billboards ✔Movie Marketing: In Movie & Co Branding Specialties: Marketing, Media & Branding, Campaign Management, Brand & Media Strategy, New Product & Brand Development, Media Planning, Media Buying, ATL, BTL, Digital Marketing, Social Media Marketing, Consumer Communication, Business Development, Display Advertising, Promotions, Content Management, Distribution Channel Management, Search Engine Optimization & Marketing, Budgeting, Forecasting, Public Relations, Client Relationship Management, Team Management

Location

Gurugram

AI stack

opencode

claudecode

Work experience

Founder at Oren, Aug 2025 - Present · 1 yr 1 mo, On-site

Board Advisor at India Influencer Governing Council, Feb 2025 - Present · 1 yr 7 mos, India, The India Influencer Governing Council is the exclusive governing authority on influencer marketing in India. We foster a transparent, accountable, and thriving ecosystem that benefits all stakeholders, including creators, brands, platforms, and consumers. Our Mission We are committed to: 1. Establishing Industry Standards: Developing and promoting best practices, guidelines, and regulations for influencer marketing in India. 2. Promoting Ethical Influencer Marketing: Combating misleading content, ensuring transparency, and enforcing accountability in influencer marketing practices. 3. Empowering Creators: Providing resources, support, and education to help creators develop their skills, grow their audience, and succeed in the industry. 4. Driving Innovation and Growth: Conducting research, hosting events, and facilitating collaboration to drive innovation, growth, and excellence in influencer marketing. 5. Championing Diversity, Equity, and Inclusion: Promoting diversity, equity, and inclusion in influencer marketing, ensuring that all voices are represented and valued. Our Objectives - Foster a transparent and accountable influencer marketing ecosystem - Establish India as a hub for influencer marketing excellence - Promote ethical and responsible influencer marketing practices - Empower creators and brands to succeed in the industry - Drive innovation and growth in influencer marketing

GM Marketing & Media Head at Lenskart.com, Jul 2020 - Jul 2025 · 5 yrs 1 mo, Gurgaon, Haryana, India

Sr. Business Director at dentsu X, May 2015 - Jun 2020 · 5 yrs 2 mos, Mumbai Area, India, Career Growth Apr 2017 - Jun 2020 : Senior Business Director Apr 2016 - Mar 2017 : Business Director May 2015 - Mar 2016 : Business Group Head Worked for over 5 years with a media agency network offering fully integrated solutions globally through media agency brands and digital agencies. Joined with responsibility of steering businesses across multiple categories, I am engaged in developing and driving media strategies, leading the media planning and media buying team for brands across categories with focus on ATL (TV, Print, Radio, Cinema, OOH), BTL and Digital medias. - Client portfolio handled: Mutual Funds Sahi Hai (AMFI), RBI, RuPay, Bridgestone Tyres, SEBI, Parivar Tea, Swiss Tourism, Sapat Group of brands (FMCG), NPCI to name a few - Brand & Media Strategy / Campaign Management: Executing innovative campaigns, designing and implementing 360-degree media campaigns, tracking deliverables to maximize ROI. Conducting consumer profiling, identifying target audience, enabling competitor tracking, analysis & market prioritization using IRS, TGI, CCS, ComScore, Facebook, Google Insights, BARC, ADEX and Google Analytics - Digital Branding & Marketing Strategy: Maintaining customer relationship, handling online lead generation, social media strategy, search engine optimization & marketing (SEO/SEM), marketing channel management - Brand Management / New Product & Brand Development: Managing clients’ brand, developing support lines of service, devising campaigns to increase company awareness - Strategic Leadership / Media Relations / Team Management: Directing media distribution and monitoring platforms. Developing sales & business strategy. Driving teams in consensus building, revenue growth and ensuring satisfied customers

Sr. Manager Marketing at VSell Solutions Pvt Ltd, Aug 2013 - May 2015 · 1 yr 10 mos, Mumbai Area, India, I joined a start-up organization and handled marketing and branding management with focus in event management, content marketing, Digital Media and PR activities PAN India. I played a vital role in designing and managing innovative digital marketing campaigns, maintaining the right content for the organization, enabling engagement of people through social media and sustaining effective market share. Built and maintained relationship with advertising, media planning, buying & market research and public relations agencies. Developed media partnership with vendors.

Education

MBA, Marketing, International school of business & media