Headline

Design Manager @ IBM Power Systems | EX-Design Manager BT | Lead UX strategy Siemens | Ex Lead Creative Director at John Deere | Ex TCS R&D | IIT Hyderabad |

About

With a passion for design stemming from my architectural background, I am deeply connected to the harmonious integration of nature and human experiences. Over the course of 10 years in the design field, I have honed my skills as a versatile learner with an unwavering attention to detail. My insatiable curiosity drives me to question and explore every aspect of design, delving deep to gain profound insights. This relentless pursuit has allowed me to push boundaries, challenge conventions, and approach design from new and unexpected angles.

Location

Bengaluru

AI stack

claude code

midjourney

openai

ChatGPT

Figma Make

Microsoft Copilot

Work experience

Product Design Manager - IBM Power at IBM, Jun 2025 - Present · 1 yr 6 mos, Bangalore Urban, •Lead UX strategy and execution for IBM Power Systems, aligning design with enterprise infrastructure goals. •Serve as Design Manager and hands‑on Design Lead, balancing people leadership with complex product design ownership. •Manage, mentor, and grow a team of product designers, fostering strong design culture and craft excellence. •Own end‑to‑end design lifecycle—from problem definition and research to delivery, validation, and iteration. •Act as design authority for Power Systems (HMC, PowerVC), ensuring consistency, scalability, and accessibility. •Partner closely with Product Management, Engineering, Architecture, and Research to influence roadmaps and priorities. •Translate complex technical concepts into intuitive, usable enterprise experiences. •Drive design system adoption and Figma‑to‑Code collaboration to improve efficiency and delivery quality. •Define, track, and report UX KPIs, linking design outcomes to user satisfaction and business impact. •Own Design OBRs, communicating progress, risks, metrics, and UX value to senior leadership.

Product Design Manager at BT Group, Dec 2024 - Jun 2025 · 7 mos, Bengaluru, Karnataka, India, Leadership and Team Management Lead a team of designers to create and refine products, focusing on user experience and interface design. Provide direction, guidance, and mentorship to designers to foster a collaborative environment. Manage team dynamics, including hiring, training, and career development of designers. Product Design and Development Oversee the entire design process from concept to final implementation, ensuring design consistency and quality. Coordinate product design and development, aligning with company goals and user needs. Conduct usability testing and iterate based on feedback to improve product design. Market Research and Analysis Conduct thorough research to understand customer needs and preferences. Identify opportunities for new products and evaluate existing designs. Use insights to inform design decisions and drive product improvements. Collaboration and Communication Work closely with cross-functional teams, including product management, engineering, marketing, and sales. Ensure open communication with stakeholders to align product design with business objectives. Setting Design Standards and Vision Establish and communicate a clear product vision and goals. Set design standards aligned with company goals and target market needs. Problem Solving and Innovation Discover and define problems to be solved by the product. Develop innovative solutions that meet market demands and enhance user experience.

Lead UX Strategist at Siemens, Sep 2022 - Nov 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, User Research: Conducting thorough user research to understand the needs, goals, and pain points of target users within the context of IoT-based projects. User Experience Design: Developing intuitive and user-friendly interfaces for IoT applications, ensuring seamless interactions between users and IoT devices or systems. Information Architecture: Creating effective information hierarchies and organizing complex data sets to enhance user understanding and decision-making in IoT environments. Interaction Design: Designing and prototyping interactive experiences that facilitate user interactions with IoT devices, sensors, and data visualization. Usability Testing: Planning and executing usability tests to evaluate the effectiveness and efficiency of user interfaces and iterating designs based on user feedback. Collaborative Approach: Working closely with cross-functional teams, including engineers, developers, product managers, and stakeholders, to ensure alignment between design and technical implementation. Strategy Development: Contributing to the development of strategic plans and roadmaps for IoT-based projects, considering market trends, user needs, and business objectives. IoT Ecosystem Analysis: Assessing and analyzing the IoT ecosystem, including device connectivity, data collection, analytics, and security, to inform design decisions and improve overall user experience. Stakeholder Engagement: Engaging with stakeholders, clients, and end-users to gather requirements, understand business objectives, and communicate design concepts effectively. Industry Research: Staying up-to-date with emerging trends, technologies, and best practices in IoT and UX design to drive innovation and maintain a competitive edge.

Lead Creative Director at John Deere, Mar 2022 - Sep 2022 · 7 mos, Pune, Maharashtra, India, Lead Creative Director

Designer @ TCS Research at Tata Consultancy Services, Jun 2021 - Mar 2022 · 10 mos, Pune, Maharashtra, India

UX Designer at Tata Consultancy Services, Aug 2019 - Jun 2021 · 1 yr 11 mos, Pune Area, India, Roles and responsibilities - • Worked on “Future of banking services after a decade” (Pilot project@ TCS Interactive) • Worked on an application for electricity consumption tracking • Led UX and visual design for the world's one of the largest online collaborative platform • Worked efficiently and delivered more than 30 projects in different sectors which include Banking, Healthcare, retails, education services etc. •Oversee all design projects, from conception to delivery •Design original pieces, including illustrations and infographics •Review junior designers’ work to ensure high quality •Refine images, fonts and layouts using graphic design, software •Apply typography techniques •Generate ideas to portray concepts and advertise products/services •Increase user-friendliness in digital products •Maintain brand consistency throughout all our marketing projects •Liaise with marketing and design teams to ensure deadlines are met •Stay up-to-date with industry developments and tools •Gather and evaluate client requirements in collaboration with project managers and solution architects. •Define the scope of engagement through internal discussions with the team. •Create user personas through research and available data. •Envision design ideas using process flows, information architecture and whiteboards. •Define the right interaction model and evaluate its feasibility in collaboration with solution architects. •Regular reviews with project managers and UX heads to enhance the design quality at every step. •Prepare and present rough drafts to internal teams and key stakeholders and get sign off on the design by the client. •Create graphical elements required for Hi-fidelity mockups. •Create the Hi-fidelity prototypes of the wireframes. •Walk the client through the final prototypes explaining all the features and USPs. •Gather and evaluate client requirements in collaboration with project managers and solution architects.

Education

Master's in design, Design, Indian institute of technology Hyderabad

Bachelor of Architecture (BArch), Architecture and Space Designing, Birla Institute of Technology, Mesra

Public links

anupamsarkar.com: https://www.anupamsarkar.com/