---
title: "Anupam Chawla - Lead Product Manager, Intercity & Micromobility in Bengaluru | Tal"
description: "Meet Anupam Chawla, Product Leader @ Uber | Mobility Platforms | Ex-Gojek/Traveloka/RateGain| Marketplaces + Identity (KYC/IAM) based in Bengaluru. AI stack includes claude, gemini, and ChatGPT."
image: "https://tal.club/meet/anupam-chawla/share-image"
---

# Anupam Chawla on Tal

## Headline

Product Leader @ Uber \| Mobility Platforms \| Ex\-Gojek/Traveloka/RateGain\| Marketplaces \+ Identity \(KYC/IAM\)

## About

I build scalable product ecosystems that convert friction into measurable growth\. With over 9 years leading multi\-country Marketplace, Platform, and Identity products, I’ve driven outcomes such as doubling merchant activation at Gojek, improving onboarding conversion from 65 → 80 %, and lifting NPS from 45 → 62 at VIDA\. At VIDA Digital Identity, I lead a 15\-member Product × Design × Research org managing a 7\-product suite across KYC/KYB, Liveness, Authentication, and Fraud\-Deepfake risk\. My focus is on building interoperable SDK/API platforms that power digital onboarding, identity verification, and enterprise\-grade authentication for Southeast Asia , generating multimillion\-dollar upsells and 30 % faster client onboarding using GenAI\-driven automation\. Previously at Gojek and Traveloka, I scaled high\-volume marketplace and travel platforms serving 100 M\+ MAUs, improving activation \(41 → 76 %\), reducing cancellations by 65 %, and raising app ratings from 3\.9 → 4\.5\. I bring a cross\-industry foundation in logistics, e\-commerce, OTA, and hospitality tech : uniting design, data, and execution to deliver customer trust, operational efficiency, and commercial growth\.

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

ChatGPT Images

Figma Make

## Work experience

Lead Product Manager, Intercity & Micromobility at Uber, Feb 2026 \- Present · 7 mos, Product Head Global Intercity and Micromobility Multi surface products, building for \~20markets\(NORAM,LATAM,MENA,Europe & UK,APAC\) Leading 3 Product Manager Team Across all facets of User Acquisition→Conversion→ Repeat → Referral loops\.\(\~200mil MAU Riders, \~20mil MAU Earners\)

Vice President Product Management and Design at VIDA Digital Identity, Apr 2024 \- Dec 2025 · 1 yr 9 mos, Jakarta Metropolitan Area, VIDA is a trusted provider of digital identity solutions, specializing in secure identity verification, legally binding digital signatures, and password\-less login systems, using biometric data validated against national databases\. As Product Head at VIDA, I built a 15\-person Product–Design–Research–Analytics org from ground up and delivered a hyper\-localized sales ready product \(Verify, Auth, Digital Sign, Deep\-fake Shield, Fraud, Enterprise Support, Growth, Document Verification, Income Verification\), embedding discovery\-led OKRs while steering ASEAN expansion amid heavy regulation and fraud risk\. \-> Org architect & talent : Built a 12\-member Product × Design × Research × Analytics org from ground up, engineering a 7\-round bar\-raiser rubrik hiring framework now used company\-wide—cut time\-to\-hire by 40 % and lifted average candidate score two bands\. \-> OKR Culture : Pioneered the OKR \+ product discovery operating system: launched the first product\-level OKRs, ran quarterly product and leadership workshops \-> KYC conversion & upsell : Lifted e\-KYC onboarding conversion 5 pp \(65 % → 70 %\) by delivering post\-correction logic and SDK UX optimisations, unlocking ≈ US $150 k incremental ARR from API→SDK migrations\. \-> SEA expansion : Opened Malaysia & Philippines KYC markets—delivered MyKAD/MyPR/PhilSys compliance, GTM assets and pricing \-> Fraud suite : Co\-developed Fraud\-Signal suite & Device\-Intelligence MVP with Chief DS; unveiled at Aug ’25 “Lightning Strike”, sparking LOIs from leading banks of the region \-> Discovery muscle : Institutionalised cross\-geographies functional discovery workshops \(Jakarta, Singapore & Bangalore\), surfacing multitude of validated problem statements for roadmap building \-> Executive demos : Scripted & produced “Lightning Strike” product theatre\(Vida Identity Stack, Authentication product launch, Fraud product launch\),attracting 180\+ C\-level attendees and creating a US $ 2 M qualified\-lead pipeline

Group Product Manager at Gojek, Oct 2022 \- Mar 2024 · 1 yr 6 mos, Jakarta, Indonesia, Head of Merchants Product at GoJek leading a 5 Product Managers\(PM,SPM\) squads with use cases spanning across Onboarding & Activation > Content management\+ UGC> Lifecycle \(Food Order management\) > Growth > Platform 1/ Improved the merchant activation from 41\-> 76% \-Optimized the setup flow resulting 70% new merchants activated within 8hours from 1 week\. \-Solving the cold start by building levers for Credibility\(Day 0\) and Discoverability ,which led to increase in CTV^35%, CTB^20% for new merchants 2/ Improved merchant orders\~33% and Income \~21% by implementing levers on the Growth product\(Merchant Promo\) \-Acquired 45% new merchants by building new entry doors and improved in funnel Conversion from 18% to 45% \-Redemption by ^35%\(consumer side\) by guiding merchants to create better value constructs \(lower fences, higher discount and stackable\) 3/ Built levers to propel new consumer acquisition by ^25%, redemption for food merchant Merchant Efficiency Improvements : \-Built schedulers to manage their content for special day/hours : 36%^ merchant profile page\(Resto Hero image\) , Saved $125k compensation\(Resto operational hours scheduler\) , Incremental $110k from 47k additional orders\(Menu scheduler\) \-Food order merchant acceptance flows optimization : Generated $37k from 126k incremental orders within a 2\-week timeframe by migrating merchants from manual acceptance to an auto\-accept on timeout process\. \-Reduced merchant cancellations by 65% by building Edit order feature\(modify SKU quantity or replace items post customer consent\-TAM\~185k orders/month\) 4/ Strategic Leadership: \-Orchestrated discovery workshops for OKR framing and roadmap building \-Chaired design showcases and product demos for the group 5/ Team Development: Coached & mentored the Product Management team through regular workshops\. 6/ GTM : Worked closely with marketing team\(involved early on from discovery process\) which aided in faster adoption with a meticulous GTM plan

Lead Product Manager at Gojek, Dec 2021 \- Oct 2022 · 11 mos, Jakarta, Indonesia, Head of GoBiz\(Gojek Merchants Product\) Surfaces\(App,Web\) products, managing a team of 2PMs for the GoBiz product\(it is a merchant facing product\- where all the merchants of GoJek \- logistics, food, mart, fintech ,etc utilize the portal to manage their offerings and storefront to the end user on the Gojek product\)\. User base SEA\(Singapore, Vietnam, Indonesia\)\. User base \(App, Web interfaces\) \~ 120 mil merchants, consumer side \~ 300 mil user base\. 1/ GoTo IPO App : Led the successful development of the GoTo IPO app for Gojek Merchants, managing over 95 stakeholders across 15 organizations \(internal and external\)\. 2/ Elevated the Merchant app rating from 3\.9 to 4\.5 within six months, making it the top\-rated app in the Gojek ecosystem and surpassing competitor ratings by : \(i\) App Enhancement and Redesign: a\. 67%^MSAT by App re\-design with a role\-based Job\-To\-Be\-Done \(JTBD\) approach \(Retail<>Enterprise\) b\. ^App reliability\- Load time 2\.1 secs,crash rate <0\.8%, ANR<2%, 25MB reduction in app size\. Merchant Efficiency Improvement: Implemented self\-serve features,addressing the top 3 Most Critical User \(MCU\) tickets, resulting in 95% reduction Turnaround Time \(TAT\) and 45% decrease in MCU tickets\. 3/ Institutionalized Beta testing for critical features, taken as a best practice across the Gojek group\.

Senior Product Manager at Gojek, Apr 2021 \- Dec 2021 · 9 mos, Jakarta, Indonesia, Led the merchants platform Identity team\. Use cases primarily stem around merchant and user profile, authorisation, identity, user management, systems<>databases integration\. 1/ Ideated custom permissions role which enabled merchants\(admin/owner\) to create custom role as per their respective entity's requirement\. Custom role accounts for 35% of roles in Multi\-outlet and managed merchants cohort, Owner role reduced from 60%\->25%\. 2/ Championed the merging of 3 onboarding legacy flows to 1 which helped in reduction of infra cost, FCT time reduction and development cost reduction 3/Saved 120k USD per month by implementing password login flow v/s OTP\(SMS,Email\) flow\.

Product Manager at Traveloka, Feb 2019 \- Apr 2021 · 2 yrs 3 mos, Jakarta, Indonesia, B2C Product \- Consumer Led the consumer side of Traveloka Experiences product, additionally I also led the Hotel Search Platform, User Generated Content\. Defining vision and roadmap, working with cross functional teams on platform with high volume user base\(\~50million\-Android\+iOS\.\) B2C product manager ; working on high volume user facing products\.\(Products user base \~35mil\)\. 1/User generated content \(UGC\-Multilingual\): \-Increased Conversion of higher priced product by 15%; by improvising UGC content \(MVP\) \-Propelled user acquisition by 2% MoM; by conceiving UGC social sharing \(CTR 35%\)\- has been taken as a best practice across other product verticals in Traveloka\. \-UGC CTR by 25% and Accommodations Conversion by 14%; by ideating and developing new UGC content\. 2/ Reduced moderation time by 35%; by improving the accuracy of the ML moderation tool\. 3/ Reduced vendor costs by 11%; by leading external vendor negotiations of commercials and optimizing usage of vendor products internally by implementing data driven approach\. 4/ Mentored APMs and PMs to lead their independent portfolios; by one on one coaching and on the job training Product Vision \| Roadmap planning\(deliverables spanning for User Acquisition,Retention, Transaction Ticket Value Increase/Upsell\) \| Agile product development with multi\-products stakeholders \|AB Testing \|Wire\-framing/Prototype testing with end users \| User and Market Research

Product Manager : Business Intelligence Products , Revenue & Distribution Mgmt:Subject Matter Expert at RateGain, Oct 2015 \- Jan 2019 · 3 yrs 4 mos, Greater Delhi Area, RateGain is a leader in Hospitality & Travel Technology Products; backed by TA associates\. Led the Business Intelligence Products \(Enterprise & Retail\); comprising of Online Reputation Management\(Multi\-Lingual\), Social Listening Product, Survey Product, Price Optimization Product\. 1/ Reversed a year\-long product renewal decline from \-5% MoM to 20% Growth; with re\-design of the product and engaging with users to gather feedback to create value add\-ons to the product\. 2/ Achieved New Product Sales revenue to 800k $ with a client base of \~1200 global hospitality brands as customers to the product\. 3/ Aided in growing the product sales by 15% by evangelising & consulting along with sales teams at various conferences and forums as a keynote speaker for establishing the hospitality, food\-beverage & revenue products \(Philippines, Indonesia, Singapore, Thailand, India; \~Avg audience size 100pax\) 4/Added Incremental Revenue by 10% to new sales, using upsell of add\-on modules in product/s\. 5/ Aided other products as an industry Subject Matter Expert for Revenue Management Products to Hotels, Food & Beverage and Travel verticals\.

## Education

Revenue Management, Cornell University

Master of Business Administration \- MBA, Management Development Programme \(MDP\), Indian Institute of Management, Lucknow

[View the original profile](https://tal.club/meet/anupam-chawla)

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