Headline

Product Leader @ Uber | Mobility Platforms | Ex-Gojek/Traveloka/RateGain| Marketplaces + Identity (KYC/IAM)

About

I build scalable product ecosystems that convert friction into measurable growth. With over 9 years leading multi-country Marketplace, Platform, and Identity products, I’ve driven outcomes such as doubling merchant activation at Gojek, improving onboarding conversion from 65 → 80 %, and lifting NPS from 45 → 62 at VIDA. At VIDA Digital Identity, I lead a 15-member Product × Design × Research org managing a 7-product suite across KYC/KYB, Liveness, Authentication, and Fraud-Deepfake risk. My focus is on building interoperable SDK/API platforms that power digital onboarding, identity verification, and enterprise-grade authentication for Southeast Asia , generating multimillion-dollar upsells and 30 % faster client onboarding using GenAI-driven automation. Previously at Gojek and Traveloka, I scaled high-volume marketplace and travel platforms serving 100 M+ MAUs, improving activation (41 → 76 %), reducing cancellations by 65 %, and raising app ratings from 3.9 → 4.5. I bring a cross-industry foundation in logistics, e-commerce, OTA, and hospitality tech : uniting design, data, and execution to deliver customer trust, operational efficiency, and commercial growth.

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

ChatGPT Images

Figma Make

Work experience

Lead Product Manager, Intercity & Micromobility at Uber, Feb 2026 - Present · 7 mos, Product Head Global Intercity and Micromobility Multi surface products, building for ~20markets(NORAM,LATAM,MENA,Europe & UK,APAC) Leading 3 Product Manager Team Across all facets of User Acquisition→Conversion→ Repeat → Referral loops.(~200mil MAU Riders, ~20mil MAU Earners)

Vice President Product Management and Design at VIDA Digital Identity, Apr 2024 - Dec 2025 · 1 yr 9 mos, Jakarta Metropolitan Area, VIDA is a trusted provider of digital identity solutions, specializing in secure identity verification, legally binding digital signatures, and password-less login systems, using biometric data validated against national databases. As Product Head at VIDA, I built a 15-person Product–Design–Research–Analytics org from ground up and delivered a hyper-localized sales ready product (Verify, Auth, Digital Sign, Deep-fake Shield, Fraud, Enterprise Support, Growth, Document Verification, Income Verification), embedding discovery-led OKRs while steering ASEAN expansion amid heavy regulation and fraud risk. -> Org architect & talent : Built a 12-member Product × Design × Research × Analytics org from ground up, engineering a 7-round bar-raiser rubrik hiring framework now used company-wide—cut time-to-hire by 40 % and lifted average candidate score two bands. -> OKR Culture : Pioneered the OKR + product discovery operating system: launched the first product-level OKRs, ran quarterly product and leadership workshops -> KYC conversion & upsell : Lifted e-KYC onboarding conversion 5 pp (65 % → 70 %) by delivering post-correction logic and SDK UX optimisations, unlocking ≈ US $150 k incremental ARR from API→SDK migrations. -> SEA expansion : Opened Malaysia & Philippines KYC markets—delivered MyKAD/MyPR/PhilSys compliance, GTM assets and pricing -> Fraud suite : Co-developed Fraud-Signal suite & Device-Intelligence MVP with Chief DS; unveiled at Aug ’25 “Lightning Strike”, sparking LOIs from leading banks of the region -> Discovery muscle : Institutionalised cross-geographies functional discovery workshops (Jakarta, Singapore & Bangalore), surfacing multitude of validated problem statements for roadmap building -> Executive demos : Scripted & produced “Lightning Strike” product theatre(Vida Identity Stack, Authentication product launch, Fraud product launch),attracting 180+ C-level attendees and creating a US $ 2 M qualified-lead pipeline

Group Product Manager at Gojek, Oct 2022 - Mar 2024 · 1 yr 6 mos, Jakarta, Indonesia, Head of Merchants Product at GoJek leading a 5 Product Managers(PM,SPM) squads with use cases spanning across Onboarding & Activation > Content management+ UGC> Lifecycle (Food Order management) > Growth > Platform 1/ Improved the merchant activation from 41-> 76% -Optimized the setup flow resulting 70% new merchants activated within 8hours from 1 week. -Solving the cold start by building levers for Credibility(Day 0) and Discoverability ,which led to increase in CTV^35%, CTB^20% for new merchants 2/ Improved merchant orders~33% and Income ~21% by implementing levers on the Growth product(Merchant Promo) -Acquired 45% new merchants by building new entry doors and improved in funnel Conversion from 18% to 45% -Redemption by ^35%(consumer side) by guiding merchants to create better value constructs (lower fences, higher discount and stackable) 3/ Built levers to propel new consumer acquisition by ^25%, redemption for food merchant Merchant Efficiency Improvements : -Built schedulers to manage their content for special day/hours : 36%^ merchant profile page(Resto Hero image) , Saved $125k compensation(Resto operational hours scheduler) , Incremental $110k from 47k additional orders(Menu scheduler) -Food order merchant acceptance flows optimization : Generated $37k from 126k incremental orders within a 2-week timeframe by migrating merchants from manual acceptance to an auto-accept on timeout process. -Reduced merchant cancellations by 65% by building Edit order feature(modify SKU quantity or replace items post customer consent-TAM~185k orders/month) 4/ Strategic Leadership: -Orchestrated discovery workshops for OKR framing and roadmap building -Chaired design showcases and product demos for the group 5/ Team Development: Coached & mentored the Product Management team through regular workshops. 6/ GTM : Worked closely with marketing team(involved early on from discovery process) which aided in faster adoption with a meticulous GTM plan

Lead Product Manager at Gojek, Dec 2021 - Oct 2022 · 11 mos, Jakarta, Indonesia, Head of GoBiz(Gojek Merchants Product) Surfaces(App,Web) products, managing a team of 2PMs for the GoBiz product(it is a merchant facing product- where all the merchants of GoJek - logistics, food, mart, fintech ,etc utilize the portal to manage their offerings and storefront to the end user on the Gojek product). User base SEA(Singapore, Vietnam, Indonesia). User base (App, Web interfaces) ~ 120 mil merchants, consumer side ~ 300 mil user base. 1/ GoTo IPO App : Led the successful development of the GoTo IPO app for Gojek Merchants, managing over 95 stakeholders across 15 organizations (internal and external). 2/ Elevated the Merchant app rating from 3.9 to 4.5 within six months, making it the top-rated app in the Gojek ecosystem and surpassing competitor ratings by : (i) App Enhancement and Redesign: a. 67%^MSAT by App re-design with a role-based Job-To-Be-Done (JTBD) approach (Retail<>Enterprise) b. ^App reliability- Load time 2.1 secs,crash rate <0.8%, ANR<2%, 25MB reduction in app size. Merchant Efficiency Improvement: Implemented self-serve features,addressing the top 3 Most Critical User (MCU) tickets, resulting in 95% reduction Turnaround Time (TAT) and 45% decrease in MCU tickets. 3/ Institutionalized Beta testing for critical features, taken as a best practice across the Gojek group.

Senior Product Manager at Gojek, Apr 2021 - Dec 2021 · 9 mos, Jakarta, Indonesia, Led the merchants platform Identity team. Use cases primarily stem around merchant and user profile, authorisation, identity, user management, systems<>databases integration. 1/ Ideated custom permissions role which enabled merchants(admin/owner) to create custom role as per their respective entity's requirement. Custom role accounts for 35% of roles in Multi-outlet and managed merchants cohort, Owner role reduced from 60%->25%. 2/ Championed the merging of 3 onboarding legacy flows to 1 which helped in reduction of infra cost, FCT time reduction and development cost reduction 3/Saved 120k USD per month by implementing password login flow v/s OTP(SMS,Email) flow.

Product Manager at Traveloka, Feb 2019 - Apr 2021 · 2 yrs 3 mos, Jakarta, Indonesia, B2C Product - Consumer Led the consumer side of Traveloka Experiences product, additionally I also led the Hotel Search Platform, User Generated Content. Defining vision and roadmap, working with cross functional teams on platform with high volume user base(~50million-Android+iOS.) B2C product manager ; working on high volume user facing products.(Products user base ~35mil). 1/User generated content (UGC-Multilingual): -Increased Conversion of higher priced product by 15%; by improvising UGC content (MVP) -Propelled user acquisition by 2% MoM; by conceiving UGC social sharing (CTR 35%)- has been taken as a best practice across other product verticals in Traveloka. -UGC CTR by 25% and Accommodations Conversion by 14%; by ideating and developing new UGC content. 2/ Reduced moderation time by 35%; by improving the accuracy of the ML moderation tool. 3/ Reduced vendor costs by 11%; by leading external vendor negotiations of commercials and optimizing usage of vendor products internally by implementing data driven approach. 4/ Mentored APMs and PMs to lead their independent portfolios; by one on one coaching and on the job training Product Vision | Roadmap planning(deliverables spanning for User Acquisition,Retention, Transaction Ticket Value Increase/Upsell) | Agile product development with multi-products stakeholders |AB Testing |Wire-framing/Prototype testing with end users | User and Market Research

Product Manager : Business Intelligence Products , Revenue & Distribution Mgmt:Subject Matter Expert at RateGain, Oct 2015 - Jan 2019 · 3 yrs 4 mos, Greater Delhi Area, RateGain is a leader in Hospitality & Travel Technology Products; backed by TA associates. Led the Business Intelligence Products (Enterprise & Retail); comprising of Online Reputation Management(Multi-Lingual), Social Listening Product, Survey Product, Price Optimization Product. 1/ Reversed a year-long product renewal decline from -5% MoM to 20% Growth; with re-design of the product and engaging with users to gather feedback to create value add-ons to the product. 2/ Achieved New Product Sales revenue to 800k $ with a client base of ~1200 global hospitality brands as customers to the product. 3/ Aided in growing the product sales by 15% by evangelising & consulting along with sales teams at various conferences and forums as a keynote speaker for establishing the hospitality, food-beverage & revenue products (Philippines, Indonesia, Singapore, Thailand, India; ~Avg audience size 100pax) 4/Added Incremental Revenue by 10% to new sales, using upsell of add-on modules in product/s. 5/ Aided other products as an industry Subject Matter Expert for Revenue Management Products to Hotels, Food & Beverage and Travel verticals.

Education

Revenue Management, Cornell University

Master of Business Administration - MBA, Management Development Programme (MDP), Indian Institute of Management, Lucknow