Headline

I help brands fix why their content isn’t converting • Brand, Strategy & AI working together • I don’t just make Content I build Systems around it

About

Hi, I’m Anupam. Raised in an army family. Grew up changing cities and schools more times than I can count. From Assam, based in Delhi. I’ve seen most brands already have clarity, they just don’t show it right. What I’m doing now is using AI to test ideas faster, refine what actually clicks, and build systems that can scale it. For me, it’s about making brands feel clear and strong from the start. I help Brands, early-stage startups, and service-based businesses figure out why their content isn’t converting and what needs to change to make it drive revenue. Organic finds what resonates, Paid scales what already works. I work across both, using AI to test faster, iterate quickly, and push what’s working. I don’t just think about content. I build how it works, what gets said, how it’s structured, and why it converts (or doesn’t) so using AI to speed up execution without losing the thinking. Worked across education, F&B, journalism, and service businesses, building content that didn’t just get attention but drove actual outcomes. I watch movies and docs, go down rabbit holes, I don’t learn from noise. I go deep or I don’t go. If that’s the kind of person you want thinking about your brand, DM me or write to me at anupamnath222@gmail.com 👊

Location

New Delhi

AI stack

aistudio

notion

openai

v0

Work experience

Freelance Brand & Creative Strategist at Self-Employed, Aug 2021 - Present · 4 yrs 11 mos, Delhi, India, I help brands & Service-based businesses figure out why their content isn’t converting and what actually needs to change to make it drive revenue. Organic finds what resonates, Paid scales what already works. I work across both, using AI to test ideas faster, refine what clicks, and double down on what actually moves. What I do → Start with a brand clarity session → Map how the buyer actually thinks before building content → Structure content and creative that works across organic and paid → Use AI to test ideas, validate hooks, and scale what’s working What you walk away with → A clear brand read → A content system built around buyer psychology → Creative direction that doesn’t just look good, but converts How I approach it Clarity first, then strategy, then execution Now powered with AI to move faster, test smarter, and scale better across channels What shifts The brand starts feeling like something and the content starts doing something whether it's organic or running as an ad Worked across education, F&B and service categories and it was organic every time with real outcomes If this sounds like what your brand needs just dm me or drop a mail anupamnath222@gmail.com📬

Multimedia Producer at The Edge: News and Beyond, Mar 2025 - Oct 2025 · 8 mos, Noida, This was where things moved from just creating content to building something from scratch. The goal was to make legal news understandable and something people would actually come back to. Worked across scripting anchoring production and managing the team simplifying complex topics without losing meaning. Over time, we built a format that was consistent, repeatable, and easy to follow. It wasn’t just about making videos, it was about building a system that could run daily without breaking. This is where I really understood how structure, consistency, and clarity come together to make content work long term.

Video Producer at Atomik Growth, Mar 2023 - Feb 2024 · 1 yr, San Francisco, Two roles running at the same time. Worked with VC and founder podcasts. Started from long-form understanding context, ideas, and conversations then broke them into short-form clips that could stand on their own. Focused on: building strong hooks structuring the first few seconds shaping clips to match audience and platform Each piece wasn’t just an edit it had to earn attention on its own.

Lead Generation Specialist at Atomik Growth, Aug 2023 - Jan 2024 · 6 mos, On the other side Worked on audience and ICP research across LinkedIn, Reddit, and YouTube. Mapped where the right people actually were and what they responded to. This directly improved targeting and content decisions. Understanding the audience made the content sharper. Understanding the content made the targeting more precise.

Content and Production Executive at Explore valley News Media, Nov 2019 - Dec 2021 · 2 yrs 2 mos, Silchar, Started in Silchar a small setup, fast faced environments. Worked across scripting, editing, and production figuring out how to take something complex and make it simple enough for people to actually watch. Most of the work was around speed and consistency. News doesn’t wait, so you learn quickly how to think, structure, and execute fast without overthinking.

Marketing Research Intern at InternIn, Dec 2019 - Dec 2019 · 1 mo, Delhi, India, My first step into anything corporate, and I took it remotely without really knowing what I was getting into. I had just finished my graduation and had no clear idea what direction I was heading. This internship was less of a plan and more of a door I decided to walk through. Didn't think much of it at the time. Market research felt like a small, unglamorous task finding data, mapping audiences, understanding who buys what and why.

Education

Master's degree, Journalism and Mass communication, K.R. Mangalam University

everything, internet