Headline

Creative Operations & Content Systems | Broadcast, Digital, MAM/DAM | Zero Downtime TV & OTT

About

I work in environments where creative failure is visible instantly and unacceptable. I currently handle 24×7 live broadcast and creative operations for high-reach television channels, ensuring zero-downtime playout, accurate scheduling, and regulatory-compliant delivery across programs, commercials, and promos. My background spans live TV broadcast, digital content systems, and large-scale media asset workflows, allowing me to bridge creative teams with operational reality under strict SLA pressure. I specialize in broadcast playout, media asset management (MAM/DAM), content readiness, and cross-functional coordination between engineering, editorial, and programming teams. I’m focused on roles in broadcast, OTT, and content operations where reliability, speed, and systems matter more than buzzwords.

Location

Chennai

Work experience

Playout Executive at Sun TV Network Limited, May 2024 - Present · 2 yrs 3 mos, Chennai, • Own 24×7 live broadcast playout operations for high-reach television channels with zero tolerance for on-air failure • Execute real-time QC, signal monitoring, emergency overrides, and incident resolution during live transmission • Ensure content readiness, compliance, and accurate scheduling across programs, commercials, and promos • Coordinate with engineering, editorial, and programming teams to restore services under strict SLA timelines • Maintain brand consistency and regulatory graphics during live and recorded broadcasts

Creative Designer & Content Operations at KR Fashion, Jun 2021 - May 2024 · 3 yrs, Tiruppur, Tamil Nadu, India, • Built and managed end-to-end content workflows for fashion and retail brands across offline and e-commerce channels • Led photoshoots, video production, and catalog creation, ensuring brand consistency across campaigns • Managed digital media assets and listings across Ajio, Amazon, Meesho, and Flipkart, including metadata accuracy and platform compliance • Coordinated with internal teams and vendors to deliver campaign creatives under tight timelines • Supported content lifecycle management, improving turnaround time and visual quality across platforms

Assistant Director of Soap Opera - Vijay TV at Media, Mar 2021 - Jun 2021 · 4 mos, Chennai, Tamil Nadu, India, • Supported daily production operations including script discussions, shoot planning, and execution coordination • Managed scene continuity, production documentation, and artist schedules under tight broadcast deadlines • Coordinated between directors, artists, and technical teams to ensure on-time episode delivery • Gained hands-on exposure to high-pressure creative decision-making in television production

Freelance Event Organiser & Direction at Rathinam College of Arts and Science, Jun 2018 - Mar 2021 · 2 yrs 10 mos, Coimbatore, Tamil Nadu, • Delivered video editing and graphic design for institutional events and promotional content • Planned and executed a large-scale inaugural event F-SERIES, managing creative direction, agenda planning, and logistics • Coordinated multiple vendors, timelines, and stakeholders to ensure smooth event execution • Oversaw end-to-end content delivery for live and recorded events

Internship Trainee at Velicham tv, Mar 2019 - Jun 2019 · 4 mos, Chennai, Tamil Nadu, India, • Assisted in news production workflows, live shoots and documentation • Gained hands-on exposure to Avid Media Composer, After Effects and Premiere Pro

Education

Bsc.visual communication, Mass Communication/Media Studies, Rathinam Global University

Schooling, Little Flower convent matric higher secondary school