---
title: "Anukriti Srivastava - Brand Manager in Hyderabad | Tal"
description: "Meet Anukriti Srivastava, Marketing & Brand Strategist | Consumer Insights, GTM & Brand Storytelling | Psychology + MBA Marketing | chronically online | cooler on Instagram based in Hyderabad. AI stack includes claude, notebooklm, and openai."
image: "https://tal.club/meet/anukriti-srivastava/share-image"
---

# Anukriti Srivastava on Tal

## Headline

Marketing & Brand Strategist \| Consumer Insights, GTM & Brand Storytelling \| Psychology \+ MBA Marketing \| chronically online \| cooler on Instagram

## About

I like to put glitter and whimsy everywhere\.✨ I don’t like non\-whimsy people and performative people, therefore I can’t even do it here\. I love to get creative and weird\. Out\-of\-the\-box ideas and thinking appeal to me\. I like questioning things, looking at them differently and finding ideas where you probably weren’t supposed to look\. I am obsessed with beauty and fashion, and naturally, brands that have a little personality\. I like making things make sense, but I also enjoy a bit of non sense time to time\. A big believer of delulu is the solulu\. ✨

## Location

Hyderabad

## AI stack

claude

notebooklm

openai

## Work experience

Brand Manager at Bridgegap Management Consultants LLP, Nov 2025 \- Present · 11 mos, Hyderabad, Telangana, India, Marketing & Branding Analyst 1\. Built brand positioning, messaging frameworks, and communication strategies rooted in consumer & category insights\. 2\. Supported creation and execution of GTM strategies, including market research, audience segmentation, and competitor benchmarking\. 3\. Identified high\-potential channels for launch & scale, contributing to robust go\-to\-market roadmaps\. 4\. Coordinated with design, social, and performance teams to develop marketing assets and ensure brand consistency across touchpoints\. 5\. Worked on a pre\-launch brand — shaping market research, brand story, annual marketing plan, campaign planning, and P&L analysis for a ₹7 crore marketing budget\.

Customer Success Manager at Edoofa\.com, Apr 2024 \- Mar 2025 · 1 yr, Gurugram, Haryana, India, 1\. Designed and executed content strategies across chat, email, WhatsApp, and webinars to onboard & retain 400\+ international students, increasing engagement by 30%\. 2\. Streamlined communication workflows, reducing repeated queries by 40% and improving clarity across all student\-facing channels\. 3\. Ensured voice consistency and brand coherence across all communication systems, boosting student experience and trust\.

## Education

Postgraduate Degree, Management, Institute of Management Technology, Hyderabad

NEOMA Business School

[View the original profile](https://tal.club/meet/anukriti-srivastava)

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