Headline

Marketing & Brand Strategist | Consumer Insights, GTM & Brand Storytelling | Psychology + MBA Marketing | chronically online | cooler on Instagram

About

I like to put glitter and whimsy everywhere.✨ I don’t like non-whimsy people and performative people, therefore I can’t even do it here. I love to get creative and weird. Out-of-the-box ideas and thinking appeal to me. I like questioning things, looking at them differently and finding ideas where you probably weren’t supposed to look. I am obsessed with beauty and fashion, and naturally, brands that have a little personality. I like making things make sense, but I also enjoy a bit of non sense time to time. A big believer of delulu is the solulu. ✨

Location

Hyderabad

AI stack

claude

notebooklm

openai

Work experience

Brand Manager at Bridgegap Management Consultants LLP, Nov 2025 - Present · 11 mos, Hyderabad, Telangana, India, Marketing & Branding Analyst 1. Built brand positioning, messaging frameworks, and communication strategies rooted in consumer & category insights. 2. Supported creation and execution of GTM strategies, including market research, audience segmentation, and competitor benchmarking. 3. Identified high-potential channels for launch & scale, contributing to robust go-to-market roadmaps. 4. Coordinated with design, social, and performance teams to develop marketing assets and ensure brand consistency across touchpoints. 5. Worked on a pre-launch brand — shaping market research, brand story, annual marketing plan, campaign planning, and P&L analysis for a ₹7 crore marketing budget.

Customer Success Manager at Edoofa.com, Apr 2024 - Mar 2025 · 1 yr, Gurugram, Haryana, India, 1. Designed and executed content strategies across chat, email, WhatsApp, and webinars to onboard & retain 400+ international students, increasing engagement by 30%. 2. Streamlined communication workflows, reducing repeated queries by 40% and improving clarity across all student-facing channels. 3. Ensured voice consistency and brand coherence across all communication systems, boosting student experience and trust.

Education

Postgraduate Degree, Management, Institute of Management Technology, Hyderabad

NEOMA Business School