Headline

Product Management Associate @ CATKing | 0-1 B2C & AI-built internal tools | Ex-Software Engineer (Java, REST APIs) | CAT Score Calculator: 43k+ submissions, ₹13.1L in 90 days | SQL, GA4

About

Product Management Associate at CATKing Educare (B2C EdTech). I take products from discovery to launch: a 0-1 acquisition tool that drove ₹13.1L in 90 days, and an internal HRMS I built solo with AI coding tools. I report to the CEO, manage a team of 4 and coordinate two developer teams. How I Work: Requirement discovery with stakeholders, PRDs, prioritisation, build with engineering or solo with AI coding tools, then iterate on funnel and KPI data. What I’ve shipped: • CAT Score Calculator: built 0-1 in 4 days; 43k+ submissions, 7% conversion, ₹13.1L revenue in 90 days • Internal HRMS: built solo with no engineering headcount; adoption from 4% to 98%, 5 manual processes replaced • Checkout redesign: root-caused drop-offs with sales, ops and support; complaints down 95%, time-to-purchase down 15% • 11 student dashboards, adopted by 41% of logged-in students Before product, I spent 2.5 years as a software engineer at LTI and TA Digital (Java, AEM, REST APIs, cloud migration), including acting as technical PM proxy for a 5-member engineering pod. Tools: SQL, GA4, Looker Studio, Claude Code, Cursor, Google Stitch Currently open to APM, PM and technical PM roles in B2C, EdTech, Internal Tools and AI-native products. Reach me at anukoolsriv@gmail.com

Location

Mumbai Metropolitan Region

AI stack

antigravity

claude code

claude

gemini

claudecode

Firecrawl

Work experience

Product Management Associate at CATKing Educare, Apr 2024 - Present · 2 yrs 8 mos, Mumbai, Maharashtra, India, 1. Discovered, built and distributed a CAT Score Calculator product 0-1 in 4 days. Instrumented activation and conversion KPIs and generated 43k+ top-of-funnel submissions converting at 7% into ₹13.1L attributable revenue in 90 days. 2. Built an internal HRMS 0-1 solo, from requirement discovery with stakeholders to a shipped product, using AI Coding Tools with no engineering headcount, increasing adoption from 4% to 98% and replacing 5 manual processes. 3. Coordinated with sales, operations and support teams to find the customer drop points; mapped the user flows, simplified onboarding and checkout - cutting complaint volume from 200 to ~10 / month and time-to-purchase 15%. 4. Shipped and iterated 11 student-facing dashboards surfacing preparation progress and performance data; drove adoption to 41% of logged-in students. 5. Recognized as Employee of the Month (Nov 2024, Jan 2025) for product ownership and cross-functional execution.

Business Analyst Intern at Indus Valley Partners, Apr 2023 - May 2023 · 2 mos, Mumbai, Maharashtra, India, 1. Mapped an end-to-end operational workflow across 5 stakeholder groups, prioritised requirements, surfaced 8 reconciliation bottlenecks, and authored the BRD for an automated pipeline - spec approved and roadmapped. 2. Modelled a redesigned data pipeline projecting a 34.21% reduction in processing time and 42.86% fewer third-party dependencies

Software Engineer at TA Digital, Feb 2022 - May 2022 · 4 mos, Hyderabad, Telangana, India, 1. Supported cloud migration of a customer-facing AEM web platform, partnering with business stakeholders to redesign REST API architecture for scalable deployment. 2. Left to join the full-time MBA at NMIMS (2022).

Software Engineer at LTI - Larsen & Toubro Infotech, Dec 2020 - Feb 2022 · 1 yr 3 mos, Mumbai, Maharashtra, India, 1. Acted as technical PM proxy: translated requirements from 3 business stakeholders into technical specifications for a 5-member engineering pod, reducing rework by 17%. 2. Introduced sprint planning and retrospectives adopted team-wide, improving delivery velocity 30%. 3. Delivered user-facing digital solutions using Adobe Experience Manager in collaboration with cross-functional teams. 4. Received the GoMx Award for project execution and delivery excellence.

Graduate Engineer Trainee at LTI - Larsen & Toubro Infotech, Dec 2019 - Nov 2020 · 1 yr, Mumbai, 1. Coordinated in server health monitoring hosted on WAS platform through Nagios and Nagvis 2. Oversaw and resolved timely execution of Shell Scripts along with writing patches and for deployment

Intern at Tata Consultancy Servicess, Dec 2018 - Feb 2019 · 3 mos, Chennai, Tamil Nadu, India, Use of Alexa Skill Kit and AWS lambda to develop an interactive software that responds to task specific commands

Education

Master of Business Administration - MBA, Business Administration and Management, General, SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Technology (BTech), Computer Science, SRM Institute of Science and Technology (SRMIST)

Public links

github: https://github.com/anukoolsriv