---
title: "Anuj Jetwani - Associate Vice President - Marketing in Greater Delhi Area | Tal"
description: "Meet Anuj Jetwani, Business Growth & Marketing Leader driving revenue, scale and customer growth through AI, data and technology. based in Greater Delhi Area. AI stack includes anthropic apis, claude code, and claude."
image: "https://tal.club/meet/anuj-jetwani/share-image"
---

# Anuj Jetwani on Tal

## Headline

Business Growth & Marketing Leader driving revenue, scale and customer growth through AI, data and technology\.

## About

I build growth systems that help businesses scale revenue by improving acquisition, retention, monetisation, and customer lifetime value\. With 14\+ years of experience across growth, marketing, customer success, and consulting, I’ve worked across gaming and SaaS to build and scale businesses\. My focus has consistently been on the full growth equation — acquiring high\-quality customers efficiently, increasing engagement and retention, and improving monetisation and LTV\. I approach growth as a business problem, not a collection of marketing channels\. That means connecting acquisition, product, lifecycle, CRM, experimentation, and monetisation into one measurable growth engine\. What I work on: • Building scalable revenue and growth engines • Driving customer acquisition through performance marketing and funnel optimisation • Improving retention, engagement and LTV through lifecycle strategies • Developing CRM and marketing automation across push, WhatsApp, email and in\-app channels • Using AI, data and technology to improve decision\-making, personalisation and execution • Running experimentation across customer journeys, offers and product experiences • Identifying opportunities to improve conversion, monetisation and overall customer economics My background spans both strategy and execution — from leading Customer Success at Netcore and working closely with marketing automation platforms like WebEngage, to building growth and marketing functions across high\-growth businesses\. This combination allows me to look at a business end\-to\-end — from acquisition to retention to monetisation — and build systems that are measurable, scalable and repeatable\. Core strengths: Business Growth & Revenue Strategy Acquisition & Performance Marketing Retention & Lifecycle Growth CRM & Marketing Automation AI & Growth Technology Funnel & Conversion Optimisation Monetisation & Customer Economics Experimentation & Growth Systems I’m interested in building businesses, not just campaigns and in using AI, data and technology to make growth more scalable, efficient and durable\.

## Location

Greater Delhi Area

## AI stack

anthropic apis

claude code

claude

sora

Adobe Firefly

Chroma

## Work experience

Associate Vice President \- Marketing at Junglee Games, Jan 2023 \- Present · 3 yrs 10 mos, Performance Marketing – Lead end\-to\-end marketing across performance, social, brand, SEO, and ASO, owning acquisition, engagement, and revenue growth\. • CAC Optimisation – Built and scaled a multi\-channel performance marketing engine \(Meta, Google, affiliates\), reducing blended CAC by 50% while improving acquisition quality and payback\. • Full\-Funnel Growth – Defined and executed a full\-funnel growth strategy, aligning acquisition with LTV, retention, and monetisation to drive high\-value user growth\. • CRO – Drove conversion rate optimisation across landing pages and onboarding journeys, improving visit to registration to first entry conversion\. • SEO & ASO – Scaled organic acquisition, improving keyword rankings, discoverability, and app/store conversion rates\. • Brand & Social – Led brand and social strategy, strengthening trust and engagement through messaging, content, and social proof\. • CRM Integration – Integrated CRM and lifecycle marketing \(push, email, SMS\) with acquisition to improve activation, retention, and effective CAC\. • Performance Tracking – Established cohort\-based performance tracking \(CAC, ROAS, LTV, payback\) to optimise budget allocation and scaling decisions\. • Product\-Led Growth – Identified and scaled product growth levers including pricing experiments, UX improvements, and conversion optimisation to drive sustainable user growth\. • A/B Experimentation – Led high\-impact A/B experimentation roadmap across funnels, using data\-driven insights to optimise acquisition, activation, and retention\. • Growth Loops & Gamification – Drove innovation in growth loops, gamification mechanics, and referral programmes to improve engagement, retention, and organic acquisition

Head \- CRM & Growth and Retention Marketing at Junglee Games, Apr 2019 \- Dec 2022 · 3 yrs 9 mos, Gurgaon, India, • Developing and managing the retention strategy to optimize key performance indicators including customer lifetime values, retention/churn levels and average revenue per player\. • Responsible for segmentation of the customers based on their life time and recent spending and churn behavior\. • The creation and implementation of an optimized daily/weekly/monthly campaign programme \(retention and reactivation both automated and not automated\), tailoring communication to different customer segments identified through CRM tool and data warehouse\. • Control of the overall retention bonus spending and achieve growth in revenue month on month\. • Suggesting and providing appropriate personalized communication to maximize customer spend\. • Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend\. • Analyzing the customer journey, identifying key touch points in the customer's interaction with the site to optimize customer activation & retention\. • Working with the design, development and other teams to ensure execution excellence and that the website/email template meets the needs of existing customers\.

Head \- Marketing Technologist and Customer Success at Netcore Solutions, Jul 2018 \- Apr 2019 · 10 mos, New Delhi Area, India, • Involved in retention of the entire clientele for Netcore\. • Responsible for increasing the revenue from the client base\. • Team lead for the CSM team at Netcore\. • Involved in identifying and developing new uses for Netcore that drive adoption and that align to customer business needs and marketing goals\. • Implement and optimise cross\-channel retention campaigns for the customers\. • Maintaining high levels of customer engagement \(including on site meetings\) with a focus on customer satisfaction and loyalty\. • Conducting usage and adoption reviews, and proactively suggest solutions to common customer challenges\. • Coaching customers to be product experts and train their teams on best practices so they become increasingly self\-sufficient\. • Partnering closely with other cross\-functional team members to translate business needs and product requirements into new solutions for customers\. • Responsible for up\-selling and renewals, and increase the revenue per customer\. • Help drive customer references and case studies, and produce reports and presentations to explain insights and results to marketing professionals\. • Providing strong account management to existing clients, offering support and keeping them abreast of new products and services that could be of value to their business\.

Customer Success Manager at WebEngage, Aug 2017 \- Jul 2018 · 1 yr, Mumbai Area, India, • Involved in identifying and developing new uses for WebEngage that drive adoption and that align to customer business needs and marketing goals\. • Implement and optimise cross\-channel retention campaigns for the customers\. • Maintaining high levels of customer engagement \(including on site meetings\) with a focus on customer satisfaction and loyalty\. • Conducting usage and adoption reviews, and proactively suggest solutions to common customer challenges\. • Coaching customers to be product experts and train their teams on best practices so they become increasingly self\-sufficient\. • Partnering closely with other cross\-functional team members to translate business needs and product requirements into new solutions for customers\. • Responsible for up\-selling and renewals, and increase the revenue per customer\. • Help drive customer references and case studies, and produce reports and presentations to explain insights and results to marketing professionals\. • Providing strong account management to existing clients, offering support and keeping them abreast of new products and services that could be of value to their business\.

Lead \- Account Management at LimeTray, Aug 2015 \- Aug 2017 · 2 yrs 1 mo, Bengaluru Area, India, • Team lead for all account managers at the Bangalore office with a portfolio of over 50 clients ranging from standalone restaurants to QSRs, from Fine Dine Outlets to Food Trucks\. • Devising marketing strategies to expand online business for clients\. • Upsell and Cross\-sell the various SaaS based products depending on the client needs\. • Maintaining client relations and making sure monthly revenue from each client grows\. • Decreasing the client churn for the entire city\. • Onboarding and converting new clients onto the Limetray platform\. • Working towards greater product penetration and increased adoption\. • Delegate and Co\-ordinate work within multiple in\-house teams to ensure a timely delivery to the client\. • Campaign management which includes formulating strategies, selecting platforms, budgeting, managing/executing and measuring digital campaigns\. • Reporting, analysis and calibrating the success/failure of the campaigns across measurable metrics to the client\. • Predict Quarter on Quarter sales numbers and formulate plans to achieve them\. • Also involved in hiring process and getting the right talent for the company\.

Analyst at KPMG Global Services \(KGS\), Jan 2015 \- Aug 2015 · 8 mos, Gurgaon, India, • Involved in control testing of various functions of Hospitality industry\. • Involved in lead sheet preparation from RCM \(Risk Control Matrix\) for various control testing to be carried out\. • Involved in control testing for Procure to Pay and Order to Cash controls\. • Involved in process flowchart preparation from process narratives\.

## Education

BBA, Commerce, Maharaja Agrasen Institute of Management Studies

[View the original profile](https://tal.club/meet/anuj-jetwani)

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