Headline

Head Digital at CreditSaison India | IIM-K | Ex-ZestMoney, Slice

About

Seasoned marketing professional with a proven track record of elevating brands through strategic storytelling and impactful campaigns. With over 9 years of experience in the industry, I've honed my skills in crafting compelling narratives that resonate with target audiences and drive measurable results. My approach blends analytical rigor with creative flair, allowing me to navigate the ever-evolving landscape of marketing with confidence. I thrive on fostering collaborative environments where cross-functional teams can excel together, delivering on business objectives with precision and passion. Let's connect and explore how we can leverage my expertise to elevate your brand's presence and achieve your marketing goals.

Location

Bengaluru

AI stack

codex

cursor

Work experience

DVP - Marketing at Credit Saison India, Apr 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India

AVP - Marketing at Credit Saison India, Oct 2022 - Apr 2025 · 2 yrs 7 mos, Bengaluru, Karnataka, India

Performance and Growth Marketing at Rain, Sep 2021 - Oct 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India

Senior Marketing Manager at ZestMoney, Nov 2018 - Aug 2021 · 2 yrs 10 mos, Bengaluru, Karnataka, India, ▪ Plan and execute all acquisition and retention marketing campaigns using various digital, affiliate and automation channels. ▪ Played a key role in setting up marketing automation tool for retargeting and collections. ▪ Regularly review and manage key marketing strategies with Google, Facebook, Tiktok etc. ▪ Responsible to maintain 30% MOM growth and achieve monthly targets. ▪ Played key role in coming up with strategies and execution plan to increase retention rate by 35% ▪ Was responsible of maintaining and reducing CAC ▪ Improved marketing efficiency by 5 times in last one year. ▪ Managed annual spends of over $4 million across all digital media channels. ▪ Used marketing automation, smart segmentation and retargeting to achieve 75% retention rate

Growth Marketing Manager at ZestMoney, Sep 2017 - Nov 2018 · 1 yr 3 mos, Bengaluru, Karnataka, India

Digital Marketing Manager at slice, Jun 2016 - Jul 2017 · 1 yr 2 mos, Bangalore, ▪ Plan and execute all acquisition, activation, retention, revenue and referral campaigns using various digital marketing and automation campaigns to achieve the monthly targets. ▪ Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs). ▪ Identify pain points and optimize user funnels ▪ Evaluate end-to-end customer experience across multiple channels and customer touchpoints

Digital Marketing Consultant at MediaJackers, Dec 2014 - May 2016 · 1 yr 6 mos, Greater Bengaluru Area, • Responsible for the development and management of digital marketing campaigns • Managing various seasonal digital marketing campaigns including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables. • Monitoring the success of Social Media Campaigns through media analytics, KPIs. • Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns. • Reporting of campaigns with in-depth analysis on the performance of the keywords, ad copies, bounce rates, etc. • Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click

Education

PGP, Indian Institute of Management, Kozhikode

Master of Business Administration, Chhatrapati Shahu Ji Maharaj University (CSJMU), Kanpur