Headline

Growth Strategist | Digital Marketing Strategist | SEO, AEO & Content Architecture | 191% Organic Traffic Growth | 3X HubSpot & 4X Salesforce Certified | B2B SaaS

About

191% organic growth. Zero ad spend. Here's how. I'm a Growth Strategist with 8+ years of experience helping B2B SaaS brands scale their digital presence through the trifecta of Technical SEO, Answer Engine Optimization (AEO), and Content Architecture - without burning a rupee on paid media. Most marketers chase clicks. I build systems that compound. What that looks like in practice: ➜ Organic Growth Engine: Engineered a web infrastructure from scratch, scaling event counts from 12K → 35K and doubling new user acquisition through search-driven content systems and AEO strategies built for AI Overviews and LLM-driven search. ➜ Answer Engine Optimization (AEO): One of the few marketers actively optimizing content for how AI systems (ChatGPT, Perplexity, Google AI Overviews) surface answers - not just how Google ranks pages. ➜ Content Architecture: Built B2B content strategies mapped to complex buying journeys, delivering a 15% increase in qualified lead generation and 1,000+ organic profile visits for SaaS clients. ➜ Community & Brand Authority: Grew LinkedIn brand presence by 126% (0 → 2,600+ followers) with a consistent 3% engagement rate through data-backed content pillars. ➜ Technical Stack: Technical SEO | AEO | GA4 | SEMrush | Google Search Console | HubSpot (SEO & Social Media Certified) | Content Strategy | HTML/CSS | WordPress I believe organic growth is not a department - it's a mindset. And I bring that mindset to every brand I work with. 📩 Currently open to Growth Strategist, SEO Manager, and Digital Marketing Manager roles - Remote, Hybrid, or Office-based. Website: https://anujfolio.framer.website/

Location

Jaipur

AI stack

n8n

notion

openai

perplexity

Work experience

Digital Marketing Strategist at Valuehub, Sep 2023 - Apr 2026 · 2 yrs 8 mos, Jaipur, Rajasthan, India, When I joined Valuehub, there was no organic digital presence - just potential. I built the growth engine from scratch. From architecting the company website to developing a content system that could compete in a crowded SaaS market, every decision was rooted in data, search intent, and long-term compounding growth. Here's what that journey looked like: ▶️ Grew organic website event counts from 12K → 35K, delivering a 191% increase in organic traffic - entirely through zero-spend, search-driven strategies. ▶️ Designed and executed AEO (Answer Engine Optimization) strategies to position Valuehub's content for AI Overviews, LLMs, and next-gen search surfaces like Perplexity and ChatGPT. ▶️ Built and scaled LinkedIn brand authority from 0 → 2,600+ followers organically, maintaining a consistent 3% engagement rate - growing thought leadership and inbound interest simultaneously. ▶️ Developed a search-driven Content Architecture mapped to B2B buying journeys, ensuring every content piece served both discovery and conversion goals. ▶️ Represented Valuehub at major Salesforce ecosystem events - MC² and Bharat Dreamin' - driving community engagement and relationship-led lead acquisition.

Content Designer at Dotsquares, Nov 2021 - Aug 2023 · 1 yr 10 mos, Jaipur, Rajasthan, India, Dotsquares was where I made the shift from content creation to content strategy - and realized the true power of SEO-driven storytelling for B2B SaaS brands. Working across multiple client profiles, I learned how to build content systems that don't just rank - they convert. ▶️ Architected a search-driven content strategy focused on high-conversion topics, resulting in a 15% increase in qualified lead generation for clients. ▶️ Drove 1,000+ organic visits per client profile through strategic keyword optimization, content structuring, and SEO alignment. ▶️ Authored 3–4 high-authority technical blogs weekly, establishing thought leadership and maintaining consistent search relevance across competitive SaaS niches. ▶️ Collaborated directly with product teams on SaaS tools - License Tracker and DS Sage Synchroniser - ensuring content was aligned with product positioning and user intent. ▶️ Managed LinkedIn content strategy for Forcesquares and TheDotverse, driving engagement through data-backed content pillars and CSR storytelling.

Content Creator & Coordinator at Thinkzy Tech, Mar 2021 - Oct 2021 · 8 mos, Jaipur, Rajasthan, India, ➡️ Generated 4–5% of total annual leads exclusively through high-impact blog content and SEO-driven topics. ➡️ Acted as the primary liaison between clients, partners, and agencies to drive business development (BDE) and business analysis (BA). ➡️ Managed executive branding for company founders to expand digital reach and professional authority.

Content Developer at Freelance, self-employed, Jun 2019 - Mar 2021 · 1 yr 10 mos, Mumbai, Maharashtra, India

Content Developer at Zucol Group, Jun 2018 - Aug 2019 · 1 yr 3 mos, Jaipur, Rajasthan, India, ➡️ Awarded "Star Employee of the Month" twice for consistent excellence in technical writing and content quality. ➡️ Maintained a 90% success rate on academic and technical projects, ensuring high-quality research and output. ➡️ Coordinated directly with BA/BD teams to ensure the timely delivery of complex project documentation.

Education

Graphic Visual Designer, Animation, Interactive Technology, Video Graphics and Special Effects, arena animation

Bachelor of Business Administration - BBA, Business Administration and Management, General, S S Jain Subodh P G College, Jaipur