Headline

Data Scientist | ISB | Helping CPG and Gaming companies reach 5X ROAS, Retention and Revenue. EY | Turing | Tiger Analytics | LLM Agents, Customer Analytics, Marketing ROAS Optimization, Recommendation Systems |

About

Currently engaged in brewing three minds of GenAI, each shaping a different reality. After years of driving customer analytics at Fortuna Entertainment Group, Tiger Analytics and a few startups, I've transformed how ML/AI solutions deliver value in gaming and CPG/retail. My work helped marketing teams optimize $100M+ promotional budgets, while our recommendation engines increased cross-product engagement by 40% for sports betting products. From reimagining portfolio optimization for a 500cr+ CPG giant to architecting marketing attribution models for US, UK, Russia retail chains, I've consistently turned complex analytics into revenue-driving decisions. My focus: scaling ML solutions that boost customer acquisition, engagement, retention, and lifetime value. As someone who's navigated through multiple data science roles—from startups to large enterprises—I believe we're at an inflection point where data-driven decision-making will be the fundamental norm of how businesses operate and compete. Let's connect if you're looking to elevate your marketing ROI and customer strategy with proven AI-driven solutions.

Location

Hyderabad

AI stack

codex

opencode

Work experience

Senior Consultant - AI Global Delivery at EY Technology Solutions, Feb 2025 - Present · 1 yr 7 mos, Hyderabad, Telangana, India, Developed a Multi-Agentic RAG with Document Classification and chat capabilities for core banking suite of applications, automating Loan Review and Structured Finance processes.

LLM Data Scientist - Google Services (Contract) at Turing, May 2024 - Oct 2024 · 6 mos, United States, Enhancing Google Gemini in input file based Question Answering - Comparative Analysis, Response Curation, Planning and Auto Code Execution with Feedback on Analytical Queries

Data Scientist at FEG, Apr 2023 - May 2024 · 1 yr 2 mos, Hybrid, "Building Magic wands for the Odds!" Building customized data products and cutting-edge data tools from ground up, forging the foundations of insight and innovation in the realm of sports betting and casino.

Analytics Consultant - Strategy (Contract) at WNS, Aug 2022 - Dec 2022 · 5 mos, Hybrid, Drug Launch Sequence Optimization - EU Zone. Generate Launch Sequence in EU markets by optimising NPV.

Data Scientist - Data Science & Advanced Analytics Core at Tiger Analytics, May 2021 - Feb 2023 · 1 yr 10 mos, Hyderabad, Telangana, India, • CPG and Retail Analytics • Portfolio Optimization for a 500 crore+ CPG MNC - USA • SKU Lift - Rationalization & Assortment Planning - USA • Advanced Analytics - Support & Optimization for various analytical tools designed for clients such as Customer Analytics, Marketing Analytics, Spends & ROI optimization planners etc - UK and Russia Markets • Marketing Paid Search & Media sales attribution for multiple retailers with product level modelling and Spend optimization - US Petcare Market

Education

Executive MBA, Advanced Management in Business Analytics, Indian School of Business

Master of Arts - MA, Economics, Indira Gandhi National Open University