---
title: "Anubhav Mishra - SHEIN - CX Insights, strategy and planning in Bengaluru | Tal"
description: "Meet Anubhav Mishra, SHEIN - CX Insights, strategy and planning at Reliance Retail based in Bengaluru. AI stack includes claude and perplexity."
image: "https://tal.club/meet/anubhav-mishra-3/share-image"
---

# Anubhav Mishra on Tal

## Headline

SHEIN \- CX Insights, strategy and planning at Reliance Retail

## Location

Bengaluru

## AI stack

claude

perplexity

## Work experience

SHEIN \- CX Insights, strategy and planning at Reliance Retail, Aug 2026 \- Present · 2 mos

Chief Manager \- Strategy & Planning \(Director's Office\) at Reliance Retail, Aug 2024 \- Present · 2 yrs 2 mos, Leading Strategy & Planning for the Gen Z focused apparel brand within the Fashion & Lifestyle business vertical

Senior Associate Consultant at Bain & Company, Jul 2022 \- Jul 2024 · 2 yrs 1 mo, On\-site, § Indian Industrial cluster decarbonisation strategy \(in partnership with the World Economic Forum\) \- Led a research team of 2 members to create a database of 8000\+ Indian industrial clusters and four archetypes \- Identified 20 priority clusters \(\~60% emission contribution\) by estimating emissions and industry composition \- Engaged CXOs of 20\+ industrial cos\. in priority clusters for creating India’s first Net Zero Industrial cluster § Corporate due diligence for a major Indian automobile player \($5Bn\+ mkt\. cap\) \- Led India market size estimation, competitor benchmarking and intelligence research for the acq\. target \- Led customer segmentation, identified five customer archetypes via primary research \(survey N = 2000\) for target § Sell\-side due diligence for a major Indian Short\-form video player \- Benchmarked the app’s UI/UX, creator features performance and other vital components \(camera, video, etc\.\) \- Assessed the technology talent pool for the client and competitors \(strength, avg\. experience, org\. structure\) § Due diligence of a major Indian Buy\-Now\-Pay Later \(BNPL\) player for a marquee VC fund \- Benchmarked customer journeys for loan disbursal on target’s mobile application vs Indian and global peers \- Modeled unit economics, Total addressable market, and future addressable market growth for BNPL players § Digital transformation strategy for a Top Real Estate Developer in Middle East \- Assessed business capabilities and enterprise app\. maturity to determine gaps in organisational digital landscape \- Modeled the IT resource capacity required & availability for rationalisation of IT project management division \- Led market research on potential applications to plug gaps and design future enterprise application architecture \- Led analysis and categorisation of client’s 100\+ digital initiatives across integration patterns \(data, user, stream, process\)

Associate Consultant at Bain & Company, Jul 2021 \- Jun 2022 · 1 yr, Gurugram, Haryana, India

Strategy Intern at Accenture Strategy, Apr 2020 \- Jun 2020 · 3 mos, Gurugram, Haryana, India, Interned in the Supply Chain and Operations \(SC & O \) practice within Accenture Strategy; Awarded PPO

Senior Consultant at PwC India, Apr 2019 \- Jun 2019 · 3 mos, Pune/Pimpri\-Chinchwad Area

Consultant at PwC India, Jul 2016 \- Mar 2019 · 2 yrs 9 mos, Mumbai, Maharashtra, India, • Led the overall strategy and execution of Automation Impact Centre for the global PwC network\. Responsibilities include project management, stakeholder management , go – to market strategy and creation of ready to deploy assets • Spear\-headed the Digital Transformation assessment for a leading Indian Retail Bank \. Deliverable include automation complexity assessment of all process within the verticals of the bank ,prioritization matrix of opportunities and cost benefit analysis • Developed the RoI\(return on investment\) model which has become the standard for the automation practice • Created and presented multiple proposals to c\-suite executives covering the scope, deliverables , strategy, project timelines, effort estimation, risks & mitigation to clients in FS, Pharma and Logistics\. Business Analyst –Intelligent Automation for one of the largest Indian Media Conglomerate • Analyzed validation of invoices sent by vendors to the client leveraging OCR and SAP to identify potential for automation\. A total of 25 Checks were automated , reducing TAT to 15 seconds from 5 minutes \(per invoice\) Business Analyst– End\-to\-end RPA \(Robotic Process Automation\) implementation for a leading Japanese IB as part of their FinTech initiative • Responsible for Automation feasibility study of client’s finance arm\. Analyzed data gathered from 2000 processes spread over 500 FTEs with the finance arm • Delivered Automation Potential worth 50 FTE from over 500 FTEs • Created 11 Solution Design Documents

## Education

Master of Business Administration \- MBA, Indian Institute of Management, Kozhikode

Dual Degree in Mechanical Engineering, Mechanical Engineering, Indian Institute of Technology, Madras

[View the original profile](https://tal.club/meet/anubhav-mishra-3)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/anubhav-mishra-3#person",
      "name": "Anubhav Mishra",
      "url": "https://tal.club/meet/anubhav-mishra-3",
      "image": "https://tal.club/meet/anubhav-mishra-3/profile-photo.jpg",
      "description": "Meet Anubhav Mishra, SHEIN - CX Insights, strategy and planning at Reliance Retail based in Bengaluru. AI stack includes claude and perplexity.",
      "jobTitle": "SHEIN - CX Insights, strategy and planning",
      "worksFor": {
        "@type": "Organization",
        "name": "Reliance Retail"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "SHEIN - CX Insights, strategy and planning"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Indian Institute of Management, Kozhikode"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Indian Institute of Technology, Madras"
        }
      ],
      "knowsAbout": [
        "claude",
        "perplexity"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/anubhav-mishra-3#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/anubhav-mishra-3#webpage",
      "url": "https://tal.club/meet/anubhav-mishra-3",
      "name": "Anubhav Mishra on Tal",
      "description": "Meet Anubhav Mishra, SHEIN - CX Insights, strategy and planning at Reliance Retail based in Bengaluru. AI stack includes claude and perplexity.",
      "dateModified": "2026-09-19T15:55:11.315Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/anubhav-mishra-3#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/anubhav-mishra-3/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/anubhav-mishra-3/profile-photo.jpg",
        "caption": "Anubhav Mishra profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```