---
title: "Anubhav Jaiswal - Lead Software Engineer in Bengaluru | Tal"
description: "Meet Anubhav Jaiswal, Inmobi | Paytm | Ultria | DXC based in Bengaluru. AI stack includes claude code, codex, and cursor."
image: "https://tal.club/meet/anubhav-kumar-jaiswal/share-image"
---

# Anubhav Jaiswal on Tal

## Headline

Inmobi \| Paytm \| Ultria \| DXC

## About

Lead Engineer building high\-scale, performance\-critical web systems in ad\-tech environments\. Currently driving frontend architecture at InMobi’s SSP Exchange, delivering solutions that handle billions of ad impressions daily, where latency, experimentation, and UX directly impact revenue\. I design and scale performance\-first frontend systems, with strong focus on Core Web Vitals, reliability, and real\-time analytics\-driven decision making\. Every feature is built with feature flags and A/B experimentation, enabling safe rollouts, rapid iteration, and measurable business impact\. I actively leverage deep observability and debugging practices—using Chrome DevTools, Lighthouse, bundle analyzers, and analytics dashboards—to identify bottlenecks, optimize performance, and validate production behavior at scale\. My workflow emphasizes automation and engineering velocity, integrating AI\-assisted development \(e\.g\., Cursor\) for faster development, test generation, and debugging\. I operate in an environment of continuous tradeoff\-driven decisions, balancing performance, scalability, and developer productivity\. I bring strong expertise across Svelte, React, and TypeScript, with a deep understanding of rendering models and their tradeoffs, enabling informed architectural decisions for large\-scale systems\. I operate with an ownership mindset—leading initiatives end\-to\-end, influencing cross\-functional decisions, and aligning engineering efforts with metrics, experimentation outcomes, and revenue impact\. Core Areas: Frontend Architecture • Performance Engineering • Experimentation & A/B Testing • Observability • Large\-Scale Systems • Ad\-Tech Platforms • CI/CD & Automation • AI\-Assisted Development • React / Svelte

## Location

Bengaluru

## AI stack

claude code

codex

cursor

mcp

ollama

openai

## Work experience

Lead Software Engineer at InMobi, Sep 2022 \- Present · 4 yrs, Bengaluru, Driving frontend architecture for InMobi’s SSP Exchange, handling billions of ad impressions daily in a latency\-sensitive, revenue\-critical environment\. \* Built and scaled high\-performance frontend systems where milliseconds directly impact monetization \* Owned end\-to\-end feature delivery, aligning engineering decisions with business and revenue goals \* Established robust CI/CD and automation pipelines \(unit, integration, E2E via BrowserStack & Cypress\) enabling safe, high\-frequency releases \* Designed state management using XState for predictable, scalable UI behavior in complex flows \* Leveraged Chrome DevTools, Lighthouse, and bundle analysis to optimize performance and debug production issues at scale \* Drove observability and reliability through monitoring dashboards \(Grafana, Metaplane\) and on\-call ownership \* Built experimentation\-first systems using feature flags and A/B testing to validate impact and reduce rollout risk \* Accelerated engineering velocity using AI\-assisted workflows for development, debugging, and test generation \* Defined engineering standards, dependency control, and performance\-first practices across the frontend stack \* Collaborated cross\-functionally to deliver data\-driven UI systems for publishers and DSP insights Focus: Frontend Architecture • Performance • Large\-Scale Systems • Observability • Experimentation • Ad\-Tech • Automation

Senior Software Engineer at Paytm, Aug 2021 \- Sep 2022 · 1 yr 2 mos, Bengaluru, Part of the team that built the consumer facing hybrid application for consumer onboarding\. Played key role in setting up the architecture of the new onboarding application by following the micro frontend patterns\. It's the hybrid application which can run in native application inside web\-views and also run in isolation as mobile website\. It's a DIY application where user can complete their KYC process and other details\. Responsible to integration with third party application Digilocker with Paytmmoney\. Optimized the performance using the proper chunking strategy and caching and preloading of lazy loaded modules using workbox\.

Software Engineer at Paytm, Mar 2020 \- Jul 2021 · 1 yr 5 mos, Bengaluru, Part of the team that built the consumer facing product\(https://www\.paytmmoney\.com\)\. Developed new features such as ETFs, combined dashboard, filters, Ledger history and Revamped the dashboard using React and react hooks\.

Software Engineer at Ultria, Jul 2019 \- Feb 2020 · 8 mos, Bengaluru, Karnataka, India, Part of the team that built the CLM product which follows the complex multi tenant architecture for different clients\. Worked on setting up the new frontend application that company was trying to migrate from legacy Java application\. Built the application by following the proper design patterns with proper routing and error handling and created the dynamic forms using the reactive forms\. Built multi level drag and drop internal dynamic form based CMS tool which can be utilised from the implementation team to generate configurable UI using angular material package\. Worked on designing the pipeline for frontend application where proper eslint checks and budget size checks runs on every PR along with code smells\.

Associate Professional Product Developer at DXC Technology, Dec 2016 \- Jun 2019 · 2 yrs 7 mos, Indore, Madhya Pradesh, India, Worked on enterprise OmniChannel web applications in the insurance domain, building scalable SPAs across multiple products and markets\. \- Developed responsive, mobile\-first UIs using Angular \(2\+/5\+\), AngularJS, TypeScript, and Bootstrap \- Built reusable components, routing, and form validations; contributed to products like GTL, TWL, and GCS \- Developed a Node\.js CLI tool to streamline development workflows \- Worked on both modern and legacy systems, handling feature development, enhancements, and bug fixes\.

## Education

Bachelor of Engineering \(B\.E\.\), Computer Science, LNCT Group of Colleges

[View the original profile](https://tal.club/meet/anubhav-kumar-jaiswal)

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