Headline

B2B SaaS Product Marketing | GrowthX | MICA ’21

About

Great products don’t win because they have more features or because they’re cheaper. They win when customers understand why they matter, sales teams know how to sell them, and users discover enough value to keep coming back. That’s the part of the business I enjoy working on. I’m a B2B SaaS Product Marketing Manager with 5+ years of experience across positioning, GTM, product launches, sales enablement, onboarding, adoption, and lifecycle marketing. Across my roles, I’ve worked on problems ranging from defining how a product should compete to figuring out what happens after someone signs up. A few examples: Indusface: Leading product marketing across positioning, GTM, competitive intelligence, and sales enablement for cybersecurity products. ImageKit: Built GTM programs to grow developer adoption, improved onboarding, sharpened competitive positioning, and helped build a scalable events engine. inFeedo: Drove adoption through lifecycle campaigns, redesigned onboarding, and built enablement programs that reduced dependence on manual customer training. Classplus: Worked on the 0→1 journey for new educators through automated onboarding, engagement campaigns, and GTM for new product capabilities. The common thread across all of this has been simple: turning complex products into clear value, and turning that value into adoption and revenue. I particularly enjoy working on products where the category is evolving, the answer isn’t obvious, and product marketing has to do more than launch features. It has to understand the customer, shape the story, and help the business decide where to play and how to win. I’m currently exploring full-time Product Marketing opportunities and always happy to connect with founders, product leaders, and marketers building ambitious B2B SaaS products. 📩 anubhavgoyal1707@gmail.com

Location

Bengaluru

AI stack

claude

gemini

notion

openai

ChatGPT

ChatGPT Images

Work experience

Product Marketing Manager at Indusface, Jan 2026 - Present · 9 mos, Bengaluru, At Indusface, I joined a fast-growing cybersecurity company in a highly competitive WAAP market, where the focus was to sharpen product positioning, accelerate enterprise pipeline, and establish thought leadership in the post-Mythos AI threat era. My goal was to translate complex security capabilities into compelling narratives that differentiated the platform, enabled sales, and drove demand. To achieve this, I led positioning and messaging changes across the product portfolio, launched new product capabilties built GTM strategies, and developed sales enablement assets including battlecards, competitive intelligence, case studies, pitch decks, and customer-facing collateral. I partnered closely with product, sales, customer success, and leadership to shape product launches, strengthen analyst and customer messaging, and drive thought leadership through reports, webinars, and content campaigns.

Product Marketing Manager at ImageKit.io, Apr 2023 - Dec 2025 · 2 yrs 9 mos, Dehradun, Uttarakhand, India, At ImageKit, I entered a competitive SaaS market where the challenge was to strengthen our positioning, drive adoption, and improve retention for our Media Processing and Digital Asset Management platform. My goal was to reduce churn while equipping sales and marketing with sharper GTM execution. To achieve this, I refined messaging across the company website to attract both the developer and marketer personas, created battlecards, competitive one-pagers, case studies and sales collaterals, and strategised ideas for high-impact SEO content and paid marketing landing pages. I also partnered with founders to revamp pricing and user onboarding and engagement communication flows, while running community events and webinars to grow the top of the funnel. These efforts helped reduce churn, lifted organic acquisition and inbound pipeline, enabled faster deal cycles, and reinforced ImageKit’s positioning as a leader in the space.

Founding Product Marketing Manager at inFeedo, Mar 2022 - Apr 2023 · 1 yr 2 mos, Gurugram, Haryana, India, At inFeedo, the core challenge was boosting adoption and engagement on our AI-based employee engagement platform, especially as new users often struggled to see value quickly, and adoption of new features was low. My goal was to redesign onboarding and activation to accelerate time-to-value, while also equipping sales with sharper messaging and collateral to win in a crowded HR tech market. To achieve this, I reimagined the entire onboarding journey—revamping the dashboard experience, building persona-specific email flows, and optimizing activation touchpoints. I also refined product messaging to align with evolving market dynamics, created competitive one-pagers, use case decks. These efforts resulted in a 47% increase in onboarding completion rates, an over 70% reduction in repetitive queries to the customer success team, and unlocked sales for $ 100,000 accounts.

Product Marketing Manager at Classplus, Jul 2021 - Mar 2022 · 9 mos, Noida, Uttar Pradesh, India, At Classplus, the challenge was to maximize adoption, engagement, and renewals as the platform scaled rapidly among educators. My goal was to launch new features successfully, improve cross-feature usage, and build retention strategies that would sustain long-term growth. To achieve this, I led the GTM for Growth Academy, our in-app training feature, which hit 71% adoption in its first month. I designed a 90-day onboarding journey tailored to user KYC data and ran targeted in-app, push, and WhatsApp campaigns that increased cross-feature adoption by 1.7 times. To improve engagement, I built cohort-based communication strategies that doubled DAUs from 21% to 43% in two months. These initiatives not only drove adoption and retention but also built a stronger foundation for long-term product stickiness and revenue growth.

Cloud Sales Consultant at Searce Inc, May 2021 - Jul 2021 · 3 mos, Pune, Maharashtra, India

Education

Growth, GrowthX®

PGDM, Marketing, MICA | The School of Ideas