Anubhab Bora profile photo 1 on Tal

Anubhab Bora

Sr. Product Designer at Ola Krutrim. Prev. Navi | NIFT 22’

Bangalore Urban

7+ years of work experience

Krutrim
Nov 20241 yr 11 mosPresent

Bengaluru, Karnataka, India

Growth & Ecosystem Conversion: Drove 7.4x QoQ user growth by converting ~30K daily users from the Ola ride ecosystem via in-ride contextual entry points, establishing a scalable product-led acquisition loop. Activation & Stickiness: Solved early non-sticky behavior by designing value-first discovery and a new limited scroll news headliner feature turning transient traffic into high-intent, repeat Kruti users. Localization & Market Expansion: Led Indic expansion across 11 languages, unlocking non-English users and driving 47% adoption growth, significantly increasing reachable market and product accessibility.
Navi
Jan 20231 yr 11 mosNov 2024

Bengaluru

Growth: Led the design to acquire a new set of customer base by pivoting into UPI first homepage from a loans app. Driven multiple high risk product decision while scaling a new design language. 
The impact: Navi is now the 4th largest UPI app in India, reducing CAC of loans by 90%. Getting a loan: Conducted multiple user research on the entire loan process to understand the gaps and point points. Re-structuring the entire journey to address the problems and gracefully handling all the edge cases.
The impact: 30% more applications, 20% less drop off and 10% more loan disbursals. Design system: Scaled design system to internal web-based tools. Organized design system workshop for faster intent-full adoption by designers.
The impact: 4x components adoption. Reduced app launch time of features like ‘Money Manager’.
Navi
May 20229 mosJan 2023

Bengaluru, Karnataka, India

Repeat loan: An intuitive and faster flow for users coming for loan for the second time.
The impact: Increased Approval to Disbursal from 24% to 29%, daily gross disbursal amount by 33.5%, and gross ATS by 19.2%. Repaying the loan: An entirely new, really delightful post-purchase experience. This changes how our borrowers interact with their loan and Top-up offers. The insights were not only collected from users but also from call agents.
The impact: The new design drastically reduced customer calls and improved EMI payments on time Design system: Maintained and updated the design system for consistency and efficiency. Navi UPI: Designed comprehensive UPI features based on user research, ensuring intuitive navigation.
Self-Employed
May 20192 yrs 7 mosNov 2021

Hybrid

- I collaborated with startups and founders to create websites, App designs, animations, and creatives while juggling my studies. - I contributed my design skills as a generalist designer in a design agency, gaining valuable industry experience.
GitHub
@Anubhab08
Personal portfolioanubhabbora.in/deck

Anubhab’s AI Stack

codex
codex
cursor
cursor
ollama
ollama

Education

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

Bachelor of design, Fashion and Lifestyle Accessories (F&LA)

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

20184 yrs2022
kendriya vidyalaya

High School Diploma, Science (PCM)

kendriya vidyalaya

200711 yrs2018

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Headline

Sr. Product Designer at Ola Krutrim. Prev. Navi | NIFT 22’

About

www.anubhabbora.in/deck 4+ years designing consumer products across fintech, lending, UPI, mobility, and emerging AI agent experiences. Comfortable navigating ambiguity and turning complex problems into simple, scalable experiences. Began with curiosity and never really stopped exploring. I enjoy thoughtful craft, measurable impact, and collaborating with kind, ambitious teams.

Location

Bangalore Urban

AI stack

codex

cursor

ollama

Work experience

Senior Product Designer (AI UX) at Krutrim, Nov 2024 - Present · 1 yr 11 mos, Bengaluru, Karnataka, India, Growth & Ecosystem Conversion: Drove 7.4x QoQ user growth by converting ~30K daily users from the Ola ride ecosystem via in-ride contextual entry points, establishing a scalable product-led acquisition loop. Activation & Stickiness: Solved early non-sticky behavior by designing value-first discovery and a new limited scroll news headliner feature turning transient traffic into high-intent, repeat Kruti users. Localization & Market Expansion: Led Indic expansion across 11 languages, unlocking non-English users and driving 47% adoption growth, significantly increasing reachable market and product accessibility.

Product Designer II - Growth at Navi, Jan 2023 - Nov 2024 · 1 yr 11 mos, Bengaluru, Growth: Led the design to acquire a new set of customer base by pivoting into UPI first homepage from a loans app. Driven multiple high risk product decision while scaling a new design language. The impact: Navi is now the 4th largest UPI app in India, reducing CAC of loans by 90%. Getting a loan: Conducted multiple user research on the entire loan process to understand the gaps and point points. Re-structuring the entire journey to address the problems and gracefully handling all the edge cases. The impact: 30% more applications, 20% less drop off and 10% more loan disbursals. Design system: Scaled design system to internal web-based tools. Organized design system workshop for faster intent-full adoption by designers. The impact: 4x components adoption. Reduced app launch time of features like ‘Money Manager’.

Product Designer I at Navi, May 2022 - Jan 2023 · 9 mos, Bengaluru, Karnataka, India, Repeat loan: An intuitive and faster flow for users coming for loan for the second time. The impact: Increased Approval to Disbursal from 24% to 29%, daily gross disbursal amount by 33.5%, and gross ATS by 19.2%. Repaying the loan: An entirely new, really delightful post-purchase experience. This changes how our borrowers interact with their loan and Top-up offers. The insights were not only collected from users but also from call agents. The impact: The new design drastically reduced customer calls and improved EMI payments on time Design system: Maintained and updated the design system for consistency and efficiency. Navi UPI: Designed comprehensive UPI features based on user research, ensuring intuitive navigation.

Internships & Freelance at Self-Employed, May 2019 - Nov 2021 · 2 yrs 7 mos, Hybrid, - I collaborated with startups and founders to create websites, App designs, animations, and creatives while juggling my studies. - I contributed my design skills as a generalist designer in a design agency, gaining valuable industry experience.

Education

Bachelor of design, Fashion and Lifestyle Accessories (F&LA), NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

High School Diploma, Science (PCM), kendriya vidyalaya

Public links

anubhabbora.in: https://anubhabbora.in/deck

github: https://github.com/Anubhab08