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Anubha Gupta

Product Manager @ET Money | Ex-Blinkit | Fintech & Quick Commerce App

Greater Delhi Area

5+ years of work experience

ET Money
Jun 20224 yJun 2026

Gurugram

Leading product for ET Money's investments vertical — FDs, bonds, NPS, smallcase and managing the app feed for user exploration and engagement— for a platform with millions of registered users.
Blinkit
Sep 20201 yr 10 mosJun 2022

Gurugram

Worked in Blinkit's (then Grofers) pivot to 10-minute quick commerce. Owned consumer shopping experience across App feed, Category pages and Cart pages to increase product exploration and faster add-to-cart • Transitioned shopping experience to quick commerce model; added faster add-to-cart touchpoints for high-value items • Enhanced collection sorting logic, driving +5% engagement improvement • Built real-time Promise Time visualisation tool to track store-level delivery times, enabling targeted notifications
Defence Research and Development Organisation (DRDO)
Jun 20193 mosAug 2019

Delhi, India

Applied graph theory and quantum optimisation (D-Wave systems) to model structural imbalance in social networks. Demonstrates early interest in complex systems and data-driven problem solving.

Anubha’s AI Stack

antigravity
antigravity
claude code
claude code
claude
claude
cursor
cursor
gemini
gemini
midjourney
midjourney

Education

Indira Gandhi Delhi Technical University for Women

Bachelor of Technology, Computer Engineering

Indira Gandhi Delhi Technical University for Women

20164 yrs2020

High School (Science stream)

Amity International School,East Delhi

20142 yrs2016

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Headline

Product Manager @ET Money | Ex-Blinkit | Fintech & Quick Commerce App

About

I'm a Product Manager with 5 years of experience building consumer fintech and quick-commerce products that millions of people use — and return to. At ET Money, I own various investment products like FD, Bonds, NPS, smallcase along with managing the app feeds responsible for user exploration and engagement . I built personalised onboarding flows that improved cross-sell conversion across transacted users. Before fintech, I worked at Blinkit transforming the shopping experience for quick commerce — improving engagement through smarter collection logic and building real-time delivery promise tooling. I worked on transition of the app experience from e-commerce(Grofers) to a 10-minute delivery model(Blinkit) I'm strongest at turning ambiguous problems into structured roadmaps, running tight A/B experiments, and working closely with engineering and data to ship fast without cutting corners. 📩 anubhager@gmail.com

Location

Greater Delhi Area

AI stack

antigravity

claude code

claude

cursor

gemini

midjourney

Work experience

Product Manager at ET Money, Jun 2022 - Jun 2026 · 4 y, Gurugram, Leading product for ET Money's investments vertical — FDs, bonds, NPS, smallcase and managing the app feed for user exploration and engagement— for a platform with millions of registered users.

Associate Product Manager at Blinkit, Sep 2020 - Jun 2022 · 1 yr 10 mos, Gurugram, Worked in Blinkit's (then Grofers) pivot to 10-minute quick commerce. Owned consumer shopping experience across App feed, Category pages and Cart pages to increase product exploration and faster add-to-cart • Transitioned shopping experience to quick commerce model; added faster add-to-cart touchpoints for high-value items • Enhanced collection sorting logic, driving +5% engagement improvement • Built real-time Promise Time visualisation tool to track store-level delivery times, enabling targeted notifications

Summer Trainee at Defence Research and Development Organisation (DRDO), Jun 2019 - Aug 2019 · 3 mos, Delhi, India, Applied graph theory and quantum optimisation (D-Wave systems) to model structural imbalance in social networks. Demonstrates early interest in complex systems and data-driven problem solving.

Education

Bachelor of Technology, Computer Engineering, Indira Gandhi Delhi Technical University for Women

High School (Science stream), Amity International School,East Delhi

Anubha Gupta - Product Manager in Greater Delhi Area | Tal