---
title: "Antriksh Saxena - Performance & Growth Marketing Manager in Greater Bengaluru Area | Tal"
description: "Meet Antriksh Saxena, Growth & Performance Marketing Leader | Digital Strategy | Paid Media Strategy based in Greater Bengaluru Area. AI stack includes claude, elevenlabs, and meta."
image: "https://tal.club/meet/antriksh-saxena/share-image"
---

# Antriksh Saxena on Tal

## Headline

Growth & Performance Marketing Leader \| Digital Strategy \| Paid Media Strategy

## About

Accomplished Performance & Growth Marketing Leader with 11 years of experience driving scalable growth, customer acquisition, and business expansion across diverse industries, including Real Estate, Healthcare, E\-commerce, Education, Hospitality, App\-based Technology, and Banking\. Proven expertise in paid media strategy, budget ownership, and cross\-channel performance marketing across Meta, Google, TikTok, and programmatic ecosystems\. Strong track record of scaling campaigns through data\-driven experimentation, creative testing, and audience optimisation, while improving ROAS, CAC, and contribution margins\. Experienced in leading high\-performing teams, owning end\-to\-end attribution and measurement \(GA4, GTM, CAPI\), and partnering cross\-functionally to drive profitable growth\.

## Location

Greater Bengaluru Area

## AI stack

claude

elevenlabs

meta

notebooklm

openai

ChatGPT

## Work experience

Performance & Growth Marketing Manager at Truecaller, Mar 2021 \- Present · 5 yrs 8 mos, Bengaluru, Karnataka, India, • Own growth marketing strategy across business units, driving user acquisition, subscription growth, B2B lead generation & revenue expansion\. • Scale full\-funnel performance marketing across Google Ads \(Search, PMAX, UAC, Display, YouTube\), Meta, & Bing, increasing active users by 3× and conversions by 25% through audience targeting, funnel optimisation, and strategic budget allocation\. • Drive user acquisition and subscription growth through experimentation across creatives, landing pages, targeting, theme\-based ad groups, and deep\-funnel event optimisation, reducing CAC and improving CPS\. • Lead B2B demand generation for Truecaller for Business through Search, Display, and LinkedIn campaigns, increasing qualified leads by 40% via CRM\-driven nurturing and retargeting\. • Gained hands\-on exposure to international markets, including the US, Israel, Nigeria, the UK, Sweden, Egypt and Southeast Asia, driving performance strategies tailored to diverse consumer behaviours and regional dynamics\. • Develop digital marketing and GTM strategies in collaboration with Product, Analytics, and Sales teams, driving a 20% increase in feature adoption and enhancing customer retention\. • Own measurement and performance tracking using GA4 and analytics tools, enabling data\-driven decision\-making\. • Leverage marketing analytics and AI\-powered automation to optimise campaigns, improve audience segmentation, automate lead generation, and maximise marketing ROI\.

Performance Marketing Manager at iQuanti, Inc\., Sep 2020 \- Jan 2021 · 5 mos, Bengaluru, Karnataka, India, • Responsible for developing Performance Marketing strategies and Media Planning for US\-based Banking and B2B Technology clients\. • Owned and managed an overall budget of $80k per month\. • Built, analysed and constantly improved the performance of campaigns through optimising the campaign/account structure, bid, and budget optimisation\. • Participated in new business pitches and was instrumental in closing 2 new accounts for the agency\. • Increased 30% monthly leads from Google Ads and Display Ads for a leading international banking group\. • Define and implement routine reports \(weekly/monthly\)\.

Performance Marketing Manager at Social Beat, Oct 2019 \- Aug 2020 · 11 mos, On\-site, • Developed strategic media plans and pitch decks for Business Development across verticals for performance and branding campaigns in Real Estate, E\-commerce, Automotive, Fintech, Edtech, and Social Impact sectors\. • Led end\-to\-end account management, overseeing implementation, operations, and strategy while managing daily client interactions, resulting in full ownership of multiple clients' accounts\. • Spearheaded ROI\-driven digital marketing strategies across paid platforms, including Google Ads \(Search, Display, YouTube, Discovery, TikTok, App install \(UAC/UACe\), affiliate networks & Meta ads delivering scalable user acquisition and brand growth\. • Maintained Advertisement \(Ad\) spends of ₹5 Cr\+ per month while garnering 3X ROI, delivering target key performance indicators \(KPIs\), and optimizing customer acquisition cost \(CAC\)\. • Strategized and executed full\-funnel user journeys for E\-commerce using YouTube and Discovery campaigns—leveraging TOFU, MOFU, and LOFU frameworks to drive awareness, consideration, and conversions, resulting in a 5x increase in ROAS • Managed and mentored a team of 4 members\. • Played a pivotal role in the growth of the Bangalore branch \- helped scale the team from 5\+ members to 40\+ members\.

Senior Performance Marketing Specialist at Social Beat, Jan 2018 \- Sep 2019 · 1 yr 9 mos, Bengaluru, Karnataka, India

Performance Marketing Specialist at Sphere Travelmedia and Exhibitions Pvt Ltd, Sep 2016 \- Jan 2018 · 1 yr 5 mos, Bengaluru, Karnataka, India, • Managed and optimised paid campaigns across Google Ads and social media platforms, focusing on ROI\-driven performance and audience targeting\. • Conducted A/B testing on ad creatives, copy, and landing pages to improve conversion rates and reduce cost per acquisition \(CPA\)\. • Analysed campaign data using tools like Google Analytics and Excel, providing actionable insights to improve budget allocation and performance metrics\. • Collaborated with content, design, and product teams to align marketing strategies with business goals and ensure cohesive messaging\. • Regularly monitored KPIs such as CTR, CPC, ROAS, and CVR, generating performance reports and recommending improvements for scaling campaigns\.

Performance Marketing Specialist at Digital Focus India, Aug 2015 \- Aug 2016 · 1 yr 1 mo, Bengaluru, Karnataka, India, • Worked on basic SEO & SEM, including keyword research, on\-page optimisation \(meta tags, internal linking\), and content alignment for search engines\. • Assisted with off\-page SEO like directory submissions, forum posting, article submissions, and link building to boost website authority and traffic\. • Supported domain research, registration, and hosting, and contributed to creating SEO\-friendly websites and blogs\. • Gained hands\-on experience with paid advertising concepts and keyword research relevant to SEM campaigns \(Google Ads fundamentals\)\. • Collaborated on website testing, analysed business requirements, and coordinated with teams to resolve technical and customer\-reported issues\. • Handled internal and external escalations in the absence of the team lead, ensuring smooth issue resolution and communication across teams\.

## Education

Master of Business Administration \- MBA, Marketing, The University of Western Australia

Advanced Business Management, Marketing, Indian Institute of Management, Kozhikode

Bachelors Of Technology, Computer Science & Engineering, Dr\. A\.P\.J\. Abdul Kalam Technical University \(AKTU\), Lucknow

[View the original profile](https://tal.club/meet/antriksh-saxena)

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