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Anthony Mathew S A

Customer Excellence & Ops Leader | Building Scalable, Efficient Support Models with Human-AI Integration | SSBB

Bengaluru

13+ years of work experience

Kiwi
Sep 20233 yrs 2 mosPresent

India

Building CS at Kiwi 🥝 Founder's Office
Mobile Premier League (MPL)
Aug 20212 yrs 2 mosSep 2023

India

Founder's Office Striker | MPL Sports [Offical Kit Sponsor for Indian Cricket Team] Customer and Vendor Focus: • Delivering good Customer and Vendor experience by Improving call center efficiency (Customer Service & Seller support). • Enhancing the contact option for Customers/Sellers by redefining the chatbot and IVR flow. • Explaining the process and handling the second level of Customer or Vendor escalations. • Deep drive into the Social Media escalations and analyzing the issue by doing necessary RCA • Improving customer or vendor experience by means of increasing FCR percentage (Calls & Tickets) Problem Solving & Data Analysis: • Maintains and improves call centre operations by monitoring system performance, identifying and resolving problems. • Periodically check the process SOPs to enhance and betterment if any changes are required. • Conducting system audits and analyses, process improvement, and quality assurance programs. • Finding out service gaps and escalating at the right time (Fresh desk tool, Admin Console) • Prepares call centre performance reports by collecting, analyzing, and summarizing data and trends • Stakeholder management to ensure customer escalations are closed within TAT. Process Improvement & Managing Processes: • Order fulfillment: Created a dashboard to populate the order breaches with respective to the Estimated shipping date to ensure the orders are delivered to the customer within the defined Estimated date of delivery. • Primarily working with Logistic, warehouse, category team, BI & tech team. • Cost per unit and Cost per call reduction by improving the productivity and efficiency • Shift Statistics, Skeleton preparing with forecasted data and roster handling • Driving all Process SLAs (CPU, Ticket TAT, C-sat, FCR, SM Complaints, Quality and etc)
udaan.com
Jul 20192 yrs 1 moJul 2021

India

Founder's Office. Seller Support: ~Managing Email, Chat, Inbound, Outbound and Escalations. - Owned end-to-end seller experience operations, including returns, RTOs, and dispute management—impacting >100K+ sellers nationwide. - Reduced escalations and loss ratios by driving dispute resolution SOPs and launching proactive intervention models. - Decreased contact rate and improved CSAT by implementing structured RCA-based process changes across seller journeys. - Introduced seller-first playbooks and issue-resolution frameworks, improving resolution TAT by 25%. - Collaborated cross-functionally with product, category, finance, and ops to roll out scalable systems for returns and support. - Acted as the “voice of the seller” in internal forums, influencing product and policy changes based on data and feedback. RTO Disputes: ~Have managed a team of 35 associates to handle the RTO disputes. ~Involved in Hiring (entry & lateral levels). ~Setting up Process flow, flowcharts, Playbook & SOP. ~Built quality function to audit the transactional interaction. ~Have been a crucial contributor to reducing the RTO disputes by 90X, by bringing in a lot of process changes, process re-engineering, eliminating the NVA process, conducting surprise audits, implementing new packing materials, introducing reverse pick-up for wrong product claims and Quality check in FM logistics hubs. ~Draw inferences through data analysis and fix the problems.
bigbasket.com
Jan 20172 yrs 7 mosJul 2019

India

Spearheaded setup and stabilization of a new contact center in Hyderabad, managing hiring, SOPs, and end-to-end training. Improved call center efficiency by reducing AHT and increasing FTR rates across both customer and vendor support. Managed a peak volume of 40,000+ daily customer calls during festivals and flash sales, maintaining SLA and service quality. Automated address verification using geotagging, leading to a measurable drop in support tickets and delivery errors. Recognized 13 times as Best Team Lead for driving consistent quality, SLA adherence, and team performance.
Allsec Technologies Limited
Nov 20133 yrs 2 mosDec 2016

India

Projects: Pizza Hut (inbound/Escalation management/Outbound/Consumer Affair Complaint Management), Freecharge (Email support), Get it pages (inbound/outbound support), SBI (Customer service), CPP (credit protection plan)SBI/ICICI.NCS(National Career Service), TATA (LL,IMPS,FIBRE) outbound sales, Whirlpool CS, NCS(National Career Service), TATA (LL,IMPS,FIBRE) outbound sales, Whirlpool CS.
Allsec Technologies Limited
Sep 20121 yr 2 mosOct 2013

India

Anthony’s AI Stack

aistudio
aistudio
claude code
claude code
claude
claude
codex
codex
claudecode
claudecode
Figma Make
Figma Make

Education

Capital university Jharkhand

Master's degree, Business Administration, Management and Operations

Capital university Jharkhand

20202 yrs2022

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Anthony Mathew S A on Tal

Headline

Customer Excellence & Ops Leader | Building Scalable, Efficient Support Models with Human-AI Integration | SSBB

About

I lead CX and service operations for high-growth fintech, e-commerce, and gaming platforms,typically from the founder’s office, where scale, speed, and structure must coexist. My focus is on building agile, data-led teams and systems that improve efficiency without losing customer empathy. From launching AI-first support to transforming seller/user/UI/ experience, I’ve consistently delivered results through strong execution, lean operations, and cross-functional alignment. My leadership style is hands-on, outcome-driven, and always customer-first.

Location

Bengaluru

AI stack

aistudio

claude code

claude

codex

claudecode

Figma Make

Work experience

CX | AI & Ops | Fintech at Kiwi, Sep 2023 - Present · 3 yrs 2 mos, India, Building CS at Kiwi 🥝 Founder's Office

Operations & CS Manger at Mobile Premier League (MPL), Aug 2021 - Sep 2023 · 2 yrs 2 mos, India, Founder's Office Striker | MPL Sports [Offical Kit Sponsor for Indian Cricket Team] Customer and Vendor Focus: • Delivering good Customer and Vendor experience by Improving call center efficiency (Customer Service & Seller support). • Enhancing the contact option for Customers/Sellers by redefining the chatbot and IVR flow. • Explaining the process and handling the second level of Customer or Vendor escalations. • Deep drive into the Social Media escalations and analyzing the issue by doing necessary RCA • Improving customer or vendor experience by means of increasing FCR percentage (Calls & Tickets) Problem Solving & Data Analysis: • Maintains and improves call centre operations by monitoring system performance, identifying and resolving problems. • Periodically check the process SOPs to enhance and betterment if any changes are required. • Conducting system audits and analyses, process improvement, and quality assurance programs. • Finding out service gaps and escalating at the right time (Fresh desk tool, Admin Console) • Prepares call centre performance reports by collecting, analyzing, and summarizing data and trends • Stakeholder management to ensure customer escalations are closed within TAT. Process Improvement & Managing Processes: • Order fulfillment: Created a dashboard to populate the order breaches with respective to the Estimated shipping date to ensure the orders are delivered to the customer within the defined Estimated date of delivery. • Primarily working with Logistic, warehouse, category team, BI & tech team. • Cost per unit and Cost per call reduction by improving the productivity and efficiency • Shift Statistics, Skeleton preparing with forecasted data and roster handling • Driving all Process SLAs (CPU, Ticket TAT, C-sat, FCR, SM Complaints, Quality and etc)

CX Operations Manager at udaan.com, Jul 2019 - Jul 2021 · 2 yrs 1 mo, India, Founder's Office. Seller Support: ~Managing Email, Chat, Inbound, Outbound and Escalations. - Owned end-to-end seller experience operations, including returns, RTOs, and dispute management—impacting >100K+ sellers nationwide. - Reduced escalations and loss ratios by driving dispute resolution SOPs and launching proactive intervention models. - Decreased contact rate and improved CSAT by implementing structured RCA-based process changes across seller journeys. - Introduced seller-first playbooks and issue-resolution frameworks, improving resolution TAT by 25%. - Collaborated cross-functionally with product, category, finance, and ops to roll out scalable systems for returns and support. - Acted as the “voice of the seller” in internal forums, influencing product and policy changes based on data and feedback. RTO Disputes: ~Have managed a team of 35 associates to handle the RTO disputes. ~Involved in Hiring (entry & lateral levels). ~Setting up Process flow, flowcharts, Playbook & SOP. ~Built quality function to audit the transactional interaction. ~Have been a crucial contributor to reducing the RTO disputes by 90X, by bringing in a lot of process changes, process re-engineering, eliminating the NVA process, conducting surprise audits, implementing new packing materials, introducing reverse pick-up for wrong product claims and Quality check in FM logistics hubs. ~Draw inferences through data analysis and fix the problems.

Operations Team Lead at bigbasket.com, Jan 2017 - Jul 2019 · 2 yrs 7 mos, India, Spearheaded setup and stabilization of a new contact center in Hyderabad, managing hiring, SOPs, and end-to-end training. Improved call center efficiency by reducing AHT and increasing FTR rates across both customer and vendor support. Managed a peak volume of 40,000+ daily customer calls during festivals and flash sales, maintaining SLA and service quality. Automated address verification using geotagging, leading to a measurable drop in support tickets and delivery errors. Recognized 13 times as Best Team Lead for driving consistent quality, SLA adherence, and team performance.

Lead | PT & D at Allsec Technologies Limited, Nov 2013 - Dec 2016 · 3 yrs 2 mos, India, Projects: Pizza Hut (inbound/Escalation management/Outbound/Consumer Affair Complaint Management), Freecharge (Email support), Get it pages (inbound/outbound support), SBI (Customer service), CPP (credit protection plan)SBI/ICICI.NCS(National Career Service), TATA (LL,IMPS,FIBRE) outbound sales, Whirlpool CS, NCS(National Career Service), TATA (LL,IMPS,FIBRE) outbound sales, Whirlpool CS.

Customer Service Officer at Allsec Technologies Limited, Sep 2012 - Oct 2013 · 1 yr 2 mos, India

Education

Master's degree, Business Administration, Management and Operations, Capital university Jharkhand