Headline

SVP Sales @ Unibic Foods | 21 Years in FMCG | Mentor to Startup Founders in Consumer & FMCG | IIM Calcutta · ISB

About

I've spent 21+ years building and scaling FMCG businesses—from Hindustan Unilever to Wipro Consumer Care to Unibic Foods, where I now lead sales as Senior Vice President. Over this journey, I've driven 3x revenue growth, built distribution networks from scratch, launched new brands and categories (Swaadesi, Snack Bar), and led teams across General Trade, Modern Trade, E-commerce, International Business, and D2C. What I've loved most, though, is helping others navigate the hard parts faster. Outside my full-time role at Unibic, I mentor startup founders—particularly those building in the consumer and FMCG space. Founders come to me when they're trying to figure out: → How to build a go-to-market strategy that actually works in Indian retail → How to crack General Trade and Modern Trade distribution → How to launch and scale business in E-com/Q-com → How to build a brand when you don't have a big-brand budget → How to structure a sales team and set up the right KPIs early → What it takes to scale from D2C to omnichannel I've been on both sides—as a senior operator at large companies and as someone who has helped set up new business verticals from zero. That gives me a grounded, no-fluff perspective on what founders actually need to hear, not just what sounds good. If you're a founder building in the consumer space and want an honest sounding board—feel free to reach out. 📍 Bengaluru · Open to mentoring conversations (online)

Location

Bengaluru

Work experience

Senior Vice President of Sales at Unibic Foods India Pvt Ltd, Nov 2025 - Present · 11 mos, Bengaluru, Karnataka, India, Leading national sales strategy and execution for one of India's leading biscuit brands. Responsible for P&L ownership across multiple sales channels. · Driving revenue growth and distribution expansion across geographies · Stewarding new category launches and portfolio strategy · Building and developing a high-performance national sales team

Head of Sales at 4700BC, Jun 2025 - Nov 2025 · 6 mos, Gurugram, Haryana, India, Heading the sales function for all of India. P&L responsibility. Team building across channels. Brand launch.

Vice President Ecommerce, International Business & New GT Channel at Unibic Foods India Pvt Ltd, Apr 2024 - May 2025 · 1 yr 2 mos, Handling P&L for E-B2C business, International Business and New business Verticals. Setting up new business verticals – Indian Sweets & Savories under brand name Swaadesi. Setting up new business verticals – Bread & Fresh bakes under brand name French Loaf.

Associate Vice President : E-commerce & Customer Development at Unibic Foods India Pvt Ltd, Dec 2021 - Apr 2024 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India, E-commerce D2C New Brand Development & Launches Trade Marketing Go to Market Strategy Channel Development Sales Development Capability Building

Associate Director - Sales & Distribution at Flipkart, Jun 2021 - Dec 2021 · 7 mos, Bengaluru, Karnataka, India, Head of Sales & Distribution Pan India( Flipkart Wholesale & Walmart India)

National Sales Manager at Unibic Foods India Pvt Ltd, Jan 2020 - Jun 2021 · 1 yr 6 mos, Bengaluru, Karnataka, India, Heading Sales for GT & Insti business All India with P&L responsibility.

Head Modern Trade at Unibic Foods India Pvt Ltd, Feb 2018 - Jan 2020 · 2 yrs, Bengaluru, Karnataka, India, - Heading Modern Trade Pan India for all Divisions/Categories. - Heading New Category - Snack Bar Pan India as an additional responsibility.

Education

Digital Marketing and Analytics, Indian School of Business

Executive Programme in Business Management, Business Administration and Management, General, Indian Institute of Management, Calcutta